November Client Letter

November, 2020 Dear Clients, Colleagues and Friends, We're pleased to showcase our clients’ activities. The Big Broadcast! Is contemplating a broadcast on March 5, 2021. It will be in a virtual format, presented by the Jazz Ensembles of Mount Holyoke College. Creator Mark Gionfriddo is currently working on a jazz composition, For A Fallen Veteran, to memorialize the veterans who died from COVID19 complications at the Holyoke Soldiers Home. The untitled piece will be performed virtually on December 10. Brian Lapis, WWLP22 News meteorologist and emcee of The Big Broadcast! will narrate. The Longmeadow Adult Community Center Fund launched the public phase of its capital campaign to furnish the new community center, now under construction on Maple Road in Longmeadow, MA. They’re hoping for support during the upcoming holiday season. For campaign details:  https://www.longmeadowadultcenterfund.org/ The Capitol Steps have paused all live performances in Washington, DC and on tour, until it is deemed safe for audiences and performers alike. Their website and YouTube channels have plenty of archival materials. For updated performance information: http://www.capsteps.com/live/ Gaslight Entertainment, producers of Westfield Concerts, has paused its concert series at the Westfield Women's Club, until it is deemed safe to hold public performances in that venue. For details on Westfield Concerts: www.westfieldconcerts.com. Game Changers in Medicine launched episode 4, the story of the X-Ray, and its impact on our lives from orthopedics to airport security. The series, hosted by medical futurist Dr. Rubin Pillay, and written by Sharon Johnson, has already covered Vitamin K, the smallpox vaccine, and warfarin.Upcoming episodes in the works include stories on penicillin. A new episode about insulin debuts this month. Check out the website for past episodes, bonus materials, and bios of the team. www.gamechangersinmedicine.com.  Shameless Self-Promotion On The Mark, my new talk show series, airs on WCPC15 and 89.5fm/WSKB, on Wednesday mornings. We’ve got an interesting line-up of programs, including a chat with First Responders during the pandemic; writing medical narratives in fiction and non-fiction, and how the cannabis industry works in Western Massachusetts. Upcoming episodes include interviews with high school and college students about what young people think, and “Let’s Go Flying” with interviews about Barnes Airport, flying for Peoples’ Express and flying for Delta. Episodes air at either 8AM or 9AM. To stream: wskb.org or westfieldtv.com. Archived editions will reside on YouTube. Here's a sample of an On The Mark program about first responders. Guests included: Dr. Brian Sutton, Brendan Monahan , health PR practioner with InkHouse, and EMT Ben Jacek. https://www.youtube.com/watch?v=NxrckvWH3ek ArtsBeat TV/Radio on WCPC15 and 89.5fm/WSKB. Episodes air Fridays at 8AM. To stream: wskb.org or westfieldtv.com. Archived episodes are available at WSKB Community Radio’s YouTube page. https://www.youtube.com/channel/UCjzPcoGhNs723gdf2cFc1pQ  I’m really very proud of the interview I did with J.L. Homan, Westfield resident and author of the memoirs, Out Here in The Stars. James and I were both involved in the 1977 national tour and Broadway run of Hello, Dolly! With Carol Channing. We both lived in the same neighborhood in New York City, frequented the same restaurants, clubs, and parties, but never met, until introduced by Patrick Berry at The Press Room. https://www.youtube.com/watch?v=5LDGwj9WJbA ArtsBeat appears every Tuesday morning on Pioneer Valley Radio’s Brad Shepard Today program, available for streaming at 6AM. http://pioneervalleyradio.com/category/programs/brad-shepard-today/ ArtsBeat in Print runs on Tuesdays in The Westfield News. https://thewestfieldnews.com/My Succeeding in Small Business September article talked about when to hire a public relations specialist.  https://www.succeedinginsmallbusiness.com/should-you-hire-a-public-relations-expert  Thanks so much to Suzanne Hendery at Renown Health who helped me market Game Changers in Medicine and assisted me in securing Brendan Monahan as a guest for On The Mark. And, thanks to my great team at Game Cnangers in Medicine, and my tireless team at MGAPR...Jason Martins and Ben Jacek. Best wishes for a happy Thanksgiving. Despite this weird year, from the film version of “Cats” to the Pandemic, toilet paper hoarding, murder hornets, cicadas, social distancing, and, wait, there’s probably more...there’s plenty to be thankful for.