Wednesday, January 17, 2018

Westfield News Group ArtsBeat 1/17/18

The Westfield News Group Arts Beat for 1/17/18. “Something Rotten” at The Bushnell, “The Anatomy of Love” at Playhouse on Park, Steve Martin, Martin Short, Alan Cumming and more.

ArtsBeat Radio 1/17/18

ArtsBeat Radio for 1/17/18. Spotlight on Springfield with guests Kevin Rhodes from the Springfield Symphony Orchestra, Brian Hale from The Bing Arts Center, and Danny Eaton from The Majestic Theater. Starts at 58:55.

Wednesday, January 10, 2018

Westfield News Group ArtsBeat 1/10/18

My Westfield News Group ArtsBeat or 1/10/18. Nick Payne's "Constellations" opens at TheaterWorks. The Springfield Symphony's guest pianist, Diane Walsh, was on Broadway opposite Jane Fonda in Moises Kaufman's "33 Variations" and more.

Wednesday, January 3, 2018

Westfield News Group ArtsBeat 1/3/18

My Westfield News Group ArtsBeat for 1/3/18. Sharon Washington stars in Feeding The Dragon at Hartford Stage. Sondheim’s Road Show is reason for a Boston road trip and more.

Wednesday, December 27, 2017

Westfield News Group ArtsBeat 12/27/17

The Westfield News Group ArtsBeat or 12/27/17. Tanglewood celebrates a Leonard Bernstein Centennial, and Goodspeed presents a Festival of New Musicals and more.

Tuesday, December 26, 2017

News from Mark G Auerbach Public Relations / January 2018

January, 2018

We’re proud to share our clients’ activities.

New Clients

Jeanne Yocum, publisher of the award-winning blog Succeeding in Small Business, and a public relations colleague, who I got to know, when she lived in Western Massachusetts, will releaseher new book, The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss. I was fortunate to be able to preview some of the chapters, when Jeanne was writing the book, and I’m honored to have the opportunity to help her publicize and promote the book, when it launches on April 8. For details:

Zasco Productions in Chicopee, MA provides.fully-integrated, turn-key creative and technical production solutions for corporate, educational, non-profit, theatrical, entertainment, and broadcast events  Their new Vice President, Howard C. Sienkiewicz, and I began our WMass careers working together at The Springfield Symphony Orchestra.  For details:  Zasco also owns BigVideo Screen.

The Events

The Capitol Steps return to Western New England with their 2018 Spring Break Tour. with performances April 20 at Northampton’s Academy of Music, and April 21 at The Warner in Torrington, CT. Produced by The Mike Thornton Agency, the Northampton performance is made possible by New England Public Radio and WGBY Public Television. For Northampton tickets:  For Torrington tickets:.  

And, The Capitol Steps’ newest radio special, Politics Takes A Holiday , airs on many NPR member stations on New Year’s Eve. For details::

The Big Broadcast!, The Jazz Ensembles of Mount Holyoke’s 13th annual recreation of a live swing era radio broadcast, returns to Chapin Auditorium on Saturday, March 3. The program includes a 100th Birthday salute to Ella Fitzgerald. Mark Gionfriddo conducts and directs. WWLP’s Brian Lapis stars as emcee Fred Kelley, and tickets are on sale  at the UMass Fine Arts Center Box-Office and Odyssey Bookshop in South Hadley. Snow date is March 4. Sponsors (to date) include Mount Holyoke College, WWLP-22News & The CW Springfield, The Republican powering MassLive and El Pueblo Latino, and Loomis Communities..For details: 413-545-2511, 800-999-UMAS or

The People

Kevin Rhodes conducts a program of Haydn, Beethoven, and Mozart on January 20 with the Springfield Symphony Orchestra in MA. He just returned from Germany, conducting four sold-out performances of John Cranko’s Swan Lake at Stuttgart Ballet.  For information on Kevin Rhodes:

More Shameless Self-Promotion

ArtsBeat Radio airs on tWednesday, January 17 at 9AM, live on 89.5FM/WSKB in Westfield, MA area; on Comcast Ch.15 in Westfield, or streamed via or For copies of previously-aired shows:

My ArtsBeat columns and theatre reviews for Westfield News Group,, Succeeding in Small Business and Take Magazine are catalogued at. Random Notes From a P.R. Guy:

Our offices will be closed on Monday, January 1

Best wishes for a Happy and Healthy New Year.