Wednesday, October 30, 2013
This is one of the most fun articles I've had a chance to write in recent months.
Wednesday, October 23, 2013
Dateline: October 22, 2013
FOR IMMEDIATE RELEASE
Cecilia M. Calhoun, Chief Marketing Officer
855-453-8663 or firstname.lastname@example.org
Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352 or email@example.com
Note to the Media: We originally sent this release on 10/01/13. Since that date, CTV, the Canadian News, produced a report on this research. Although Fuel for Thought is not mentioned, it’s pictured in the video. http://www.ctvnews.ca/health/health-headlines/u-s-study-looks-into-the-benefits-of-coconut-oil-on-patients-with-alzheimer-s-1.1491406
COGNATE NUTRITIONALS’ FUEL FOR THOUGHT® USED IN NEW ALZHEIMER’S RESEARCH STUDY
Cognate Nutritionals is providing their product Fuel For Thought® coconut oil beverage as the study treatment in USF Health Byrd Alzheimer’s Institute’s current randomized double-blind study to study the effect of coconut oil on people who have mild to moderate Alzheimer’s disease.
Cognate Nutritionals co-founder Theodore B. VanItallie, M.D says that coconut oil contains MCTs (medium chain triglycerides), which produce ketones in the liver. "Ketones are a proven fuel for the brain" says Dr. VanItallie. "There is a large and growing body of observational evidence suggesting that when a sufficient amount of coconut oil is ingested on a regular basis, it can help to support neurological function. Some animal trials have successfully demonstrated this but no human clinical trials have been conducted previously".
Dr. VanItallie added "Coconut oil has the highest concentration of MCTs found in a food, but it is difficult to consume sufficient quantities of pure coconut oil. Fuel For Thought® has concentrated the functional ingredients found in coconut oil and combined them in a delicious beverage that has one third the calories of the equivalent functional amount of coconut oil".
For The University of South Florida Byrd Alzheimer’s Institute study, people with Alzheimer’s disease, ages 55-90, are being enrolled to take part in the six-month double-blind trial study. Participants drink three, one-ounce bottles of Fuel For Thought® or a placebo per day. There are two three-month treatment periods. In this cross-over design study, all people taking part get the treatment beverage in one of the three-month periods and the same individuals receive a placebo, designed to closely resemble the test product, during the other three months. Study participants won't know which is which.
According to Cognate Nutritionals CEO Robert Firger, the Byrd Institute chose Fuel For Thought® “because it’s a delicious, easy to drink formulation that will increase people’s willingness to comply with regular use over the long study period. Fuel For Thought® is also fortified, so it has fewer calories, a distinct advantage and encouragement to regular consumption".
CTV, Canadian News, just profiled this story in a video: http://www.ctvnews.ca/health/health-headlines/u-s-study-looks-into-the-benefits-of-coconut-oil-on-patients-with-alzheimer-s-1.1491406
The USF Health Byrd Alzheimer's Institute in Tampa, FL is a multi-disciplinary Center of Excellence at the University of South Florida that provides compassionate family-centered patient care, performs leading edge research and delivers quality public and professional education. The Institute is involved in a number of research studies for various stages of Alzheimer’s disease and mild cognitive impairment. Information on The Byrd Alzheimer’s Institute is available at: http://alz.health.usf.edu (http://alz.health.usf.edu/).
Cognate Nutritionals Inc was founded in 2004, and is based in Bloomfield, CT. Through research, study of Ketonomics, extensive professional experience and expertise, Cognate Nutritionals is pioneering the design and development of innovative nutritional products - functional foods which benefit both brain and body. Cognate Nutritionals principal founder is Theodore B. VanItallie, whose many decades of experience as a medical nutrition expert provided the basis for the development of Fuel For Thought®.
The company's first line of innovative products started with Fuel For Thought®, a delicious and convenient liquid formulation of coconut oil that is vastly superior to the coconut oil products currently available on the market. Fuel For Thought® requires no refrigeration, and is pre-packed in convenient individual servings.
For more information regarding the coconut oil study at the University of South Florida, please contact Dr. Amanda Smith and her study team at (813) 974-4355 or email us at firstname.lastname@example.org [University of South Florida IRB # Pro00012233].
For further information on Cognate Nutritionals and Fuel For Thought®, visit www.cognatenutritionals.com.
NOTE TO THE MEDIA
Interviews with Cognate Nutritionals Management can be arranged via Mark G. Auerbach Public Relations, email@example.com or 413-733-7095.
Samples of Fuel For Thought® are available via Mark G. Auerbach Public Relations, firstname.lastname@example.org or 413-733-7095.
A Canadian TV report profiled the Byrd Alzheimer's Institute study on the effects of coconut oil on Alzheimer's. They used my client Cognate Nutritionals' "Fuel for Thought". http://www.ctvnews.ca/health/health-headlines/u-s-study-looks-into-the-benefits-of-coconut-oil-on-patients-with-alzheimer-s-1.1491406
Tuesday, October 22, 2013
Monday, October 21, 2013
Sunday, October 20, 2013
Thursday, October 17, 2013
Monday, October 14, 2013
Thursday, October 10, 2013
Wow, did I love this musical.
My October column for "Succeeding in Small Business". When a client or vendor relationship goes bad, how do you terminate the relationship ? http://www.succeedinginsmallbusiness.com/breaking-up-is-hard-to-do-especially-with-a-client-or-vendor-of-your-small-business/