Wednesday, December 31, 2014

Westfield News Arts Beat 1/01/15

Westfield News Arts Beat 1/01/15: Pippin at The Bushnell and my Best Performance Picks for 2015.

Sunday, December 28, 2014

News from Mark G. Auerbach Public Relations / January 2015

Dear Clients, Colleagues, and Friends,

We're always glad to share some of our client and partner activities.

Berkshire Film and Media Collaborative (BFMC) is hosting a special event at the studios of Oscar winner Douglas Trumbull on SAT 1/17/15. BusinessWest interviewed Executive Director Diane Pearlman in December.  For info on BFMC.  

The Big Broadcast, The Jazz Ensembles at Mount Holyoke College’s annual recreation of a live 1940s radio broadcast, celebrates its 10th anniversary on March 8, 2015. Tickets go on sale on 1/15/15 at the UMass Fine Arts Center Box-Office and The Odyssey Bookshop in South Hadley.  Here’s a preview.

Harriet Scott Chessman, author of “The Beauty of Ordinary Things”, will have her 2004 novel “Someone Not Really Her Mother”, re-released under the Atelier26 Books imprint this Spring. For information on her books:

Kurn Hattin Homes for Children  will perform in the 5th season of WGBY Public Television’s “Together in Song”.  Wonderful feature on New Hampshire Public Radio about Kurn Hattin and its impact on children. For information on Kurn Hattin:.

Suffield Academy hosts its annual Futsal Camp for boys and girls, ages 8-15 through February  22. The Summer Academy (June 28-July 31) will host an open house in February. For information:

Victor Acquista MD, author of “Pathways To Health: An Integral Guidebook”, will give a series of Integral Health workshops in Copenhagen on January 30-February 1, 2015. .Visit his new website at:

As for me.:

Mark In Print: 

My Westfield News review of “A Christmas Carol” at Hartford Stage was used in the theatre’s ad campaign for that show. and my “Best of 2014”::

My theatre reviews for Westfield News are now picked up by the national theatre website,  

My weekly Arts Beat column for Westfield News now appears in print in The Longmeadow News and The Enfield Press. Read them online at

For My December contribution to the award-winning “Succeeding in Small Business” blog, I had the opportunity to to talk about mentoring and thank some of the people who mentored me in my professional career.

For my January PRIME Magazine  theatre feature:

Here’s to a happy and healthy New Year for all !

Wednesday, December 24, 2014

Tuesday, December 23, 2014

Wednesday, December 17, 2014

Westfield News Arts Beat 12/17/14

My Westfield News Arts Beat for 12/17/14. First Night Northampton, Hartford Symphony Acrobatic Holiday Pops, and more.

Monday, December 15, 2014

Calendar Listings / The 10th Annual Big Broadcast

DATELINE: December 15, 2014

Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352


Mark Gionfriddo
Director of Jazz Ensembles
Mount Holyoke College


The Jazz Ensembles of Mount Holyoke College

10th Anniversary Edition

Sunday, March 8, 2015
2PM and 7PM
Chapin Auditorium
Mount Holyoke College
South Hadley, MA 01075

The Jazz Ensembles of Mount Holyoke College's 10th annual presentation of a live 1940’s radio broadcast created by Mark Gionfriddo (onstage as “Matt Morgan”) with WWLP-TV meteorologist Brian Lapis as emcee “Fred Kelley”. Under Gionfriddo’s direction, the Mount Holyoke Big Band, Vocal Jazz, and Chamber Jazz Ensembles perform well-known tunes from the swing era, including music by Bing Crosby, the Andrews Sisters, Glenn Miller, and Benny Goodman, among others.

Sponsors to date include: Mount Holyoke College, Peoples Bank, Loomis Communities, 
New England Public Radio, and WWLP-22News.

Tickets are general admission. $20.00 premium front and center seating. $15.00 regular seating. $10.00 seniors and students. Tickets are available (beginning January 15, 2015) at the UMASS Fine Arts Center Box-Office in Amherst, at the Odyssey Bookshop, Village Commons, South Hadley, and at the door (subject to availability).  For phone orders: 413-545-2511 or 1-800-999-UMASS. For online orders:


Monday, December 8, 2014

Calendar Listings / Suffield Academy 2015 Futsal Clinic

DATELINE: December 10, 2014

Maeve Ryan
Director of Marketing & Communications
Suffield Academy

Wayne Patterson
Futsal at Suffield Academy Director
Suffield Academy

Mark G. Auerbach
Mark G. Auerbach Public Relations


Sundays, January 4, 2015 through February 22, 2015
(no program on February 1)
Snow date: March 1, 2015

Co-Ed for children under age 11 from 5PM-6PM
Boys Program for children ages 12-15 from 6PM-7PM
Girls Program for children ages 12-15 from 7PM-8PM

Tisch Field House
Suffield Academy
185 North Main Street
Suffield, CT.


Suffield, CT. Suffield Academy will host The 2015 Suffield Academy Futsal Camp every Sunday from January 4 through February 22 (except Sunday, February 1, 2015). A snow date is scheduled for March 1, 2015.

Boys and girls ages 8-15 are encouraged to register for the ten-week program. Younger children may be eligible based on skill. Cost is $150 per player or $140 per player with more than one sibling; team discounts are available.

Futsal is the official indoor sport sanctioned by FIFA and is recognized throughout the world for promoting exceptional skill development and decision-making. It is played on a hard surface with boundary lines and a low-bounce ball and is now the fastest-growing indoor sport in the United States and around the world. Futsal demands quick reflexes, fast thinking, and pin-point passing. The small, heavier futsal ball requires players to hone their ball-striking and ball-handling technique. Great soccer superstars such as Pele, Zico, Ronaldo, Messi, Kaka and Katia grew up playing the game and credit futsal with developing their skills. The Suffield Academy Futsal Camp will teach the skills of the sport and incorporate the proper fundamentals while having fun. The skills will be taught through technical drills and games.

For more information visit:

Suffield Academy, founded in 1833, is an independent, co-educational college preparatory school for boarding and day students in Suffield, CT.  Suffield Academy has a tradition of academic excellence combined with a strong work ethic and leadership building programs. For information on Suffield Academy’s programs and


Saturday, December 6, 2014

Westfield News Arts Beat 12/05/14

My Westfield News Arts Beat column for 12/05/14. "A Christmas Carol" at Berkshire Theatre Group, Holiday fare at West Springfield's Majestic, and more.

Monday, December 1, 2014

Westfield News Arts Beat Column 12/01/14

My Westfield News Arts Beat Column for 12/01/14. Springfield Symphony Pops, Scott Simon in Hartford, and new Goodspeed leader.