Tuesday, August 28, 2012

Mark G. Auerbach Blog Article

A colleague blogs on small business; she asked me to write a couple of pieces for her. the first appeared today.


Thanks to Sue Martin for her insight.

Monday, August 27, 2012

Media Release: Community Health Market on 9/09/12

DATELINE: August 28,2012

Kim Ladue, Director and Certified Market Manager:

Annette Plourde, Outreach Coordinator and Co Market Manager 
413-893-9121 or collaborativeforcommunityhealth@yahoo.com


Palmer, MA--The Collavorative for Community Health presents a Community Health Market  on Sunday, September 9, 2012, on the grounds of the The Wing Hospital Wilbraham Medical Center, 2344 Boston Road, in Wilbraham, MA. from 8AM-3PM rain or shine. The event is free.

The Community Health Market promotes local wellness and allopathic practitioners, artists, artisans, musicians, hobbyists, educators, and and community groups focusing on human rights, sustainability, recycling, gardening, food safety, food preservation and more.

Over 20 vendors and groups will offer fun- filled activities for all ages (including a free magic show, drumming circle, old fashioned egg toss, three legged race and more) and free experiential wellness sessions for children, adults, seniors and those with physical limitations (including mini reiki, chair yoga, Tai chi and Salsa dancing for beginners).

The Community Health Market is sponsored by The Wing Health Foundation of The Wing Memorial Hospital, and  Real Oldies 1250, WARE Radio.

A second Community Health Market will be held on Sunday, October 14, from 8AM-3PM. 

The Collaborative for Community Health is a non-profit collective of medical and wellness experts who share a commitment to the principles of whole health and holistic healing and the desire to create a supportive wellness community. For information on its programs and services: 413-289-6333 or www.thecollaborativeforcommunityhealth.org


Friday, August 24, 2012

Upcoming Client Events

SUN: 9/09: Community Health Market. presented by The Collaborative for Community Health at Wing Memorial Hospital Wilbraham Health Center (2344 Boston Road, Wilbraham, MA). A free health fair. 8AM-3PM. (Client: Victor Acquista, MD is a co-founder of The Collaborative for Community Health. www.thecollaborativeforcommunityhealth.org

THU: 10/11: The Builders Association: House/Divided multi-media theatre juxtaposing Steinbeck’s “The Grapes of Wrath” with contemporary stories about foreclosure. Co-sponsored by our Client: The David Pakman Show. 7:30PM. The Concert Hall at The Fine Arts Center, University of Massachusetts/Amherst. Tickets: www.fineartscenter.com.

SUN: 10/14: Community Health Market. presented by The Collaborative for Community Health at Wing Memorial Hospital Wilbraham Health Center (2344 Boston Road, Wilbraham, MA). A free health fair. 8AM-3PM. (Client: Victor Acquista, MD is a co-founder of The Collaborative for Community Health. www.thecollaborativeforcommunityhealth.org

SAT: 11/24: The Capitol Steps perform “Campaign 2012: The Winners and Losers Edition” at Sanders Theatre, Harvard University, Cambridge, MA. Performances are 5PM & 8PM. Produced by our Client: The Mike Thornton Agency. Tickets: Harvard Box-Office beginning 9/04/12. http://ofa.fas.harvard.edu/boxoffice/

SUN: 3/10/13: The Big Broadcast. Client: The Jazz Ensembles of Mount Holyoke College present their annual recreation of a 1940’s radio show with period music, commercials, skits, and songs. Chapin Auditorium, Mount Holyoke College, South Hadley, MA. 2PM & 7PM Tickets go one sale after January 1, 2013.

Friday, August 17, 2012

Client Victor Acquista MD Now Syndicated Health Columnist

The following column ran in the Tuesday, August 14, 2012 edition of The Westfield (MA) News, a daily newspaper in Western Massachusetts. It may be posted on their website: http://thewestfieldnews.com/

Health Wise

A health and wellness column by Victor Acquista, MD, Director Pathways Integral Health & Wellness, LLC; Author Pathways to Health: An Integral Guidebook

Too Hot for Health

Dehydration, heat exhaustion, and/or heat stoke are all dangers especially when the temperature gets above 90 degrees and especially for older adults. It’s best to learn some of the symptoms of these potentially serious conditions and to learn how to prevent them. First, let’s understand how the body cools itself. Many of the body’s normal metabolic processes generate heat—much like an automobile engine or a motor generate heat during operation. To maintain a normal temperature, the blood flow to your body’s core and to the periphery can be adjusted by the tone in your blood vessels. When you see your skin as red and flushed, that’s partly because the small blood vessels (capillaries) are dilated and bringing more blood to the skin. That’s one of the body’s main ways of cooling itself. The evaporation of sweat off the surface of the body is another important way the body prevents overheating. When it is humid outside, there is more moisture in the air and evaporation of sweat may be impaired. Conditions of high heat and humidity can spell danger.


Fluids are distributed throughout your body tissues and organs. Some of these fluids are within the circulation, some are within the cells, and some within the intercellular space. When the body loses too much fluid this describes the condition of dehydration. This can be dangerous for many reasons. Circulation to vital organs can become impaired, waste products can build up within the body, the balance of electrolytes can become altered and these imbalances can be life threatening. In addition to fluid lost though sweat, the body loses fluid through elimination of urine and feces. Diarrhea can quickly result in dehydration. Weakness, headache, muscle cramps, and confusion are common symptoms of dehydration. Your body signals that it needs more fluid by causing you to feel thirsty. Don’t ignore this important body warning signal. Many older adults have impaired thirst mechanisms; as a result they are more at risk to develop dehydration. The best way to prevent dehydration is to drink lots of fluids. Certain fluids such as coffee and alcohol are not advised as these also have a diuretic effect which means they cause increased urination. Water and specially designed electrolyte replacement beverages such as Gatorade are good choices.

Heat Exhaustion

When the body’s core temperature begins to rise and it is not able to cool itself, heat exhaustion may occur. This is even more likely if dehydration is also present. Heavy sweating or sometimes no sweating may occur. Fatigue, muscle cramps, headache, confusion, dizziness, nausea or vomiting may occur. This is potentially very dangerous and it is important to take immediate steps to cool off. If possible move to a cool environment such as a shady area or indoors to an air conditioned space. If a fan is available, stand in front of it. This helps with evaporative cooling. Drink plenty of cool fluids. Remove tight fitting clothing. Pour water over yourself, especially your head as this can quickly help your body get rid of excess heat and cool off. If your symptoms do not begin to improve, you should call 911.

Heat Stroke

When the body temperature goes too high it’s much like a car engine that is overheated and can result in a serious breakdown. This can be fatal. Heat stroke is much like heat exhaustion but more severe. All of the same symptoms previously mentioned may be present. In addition, the skin is usually red, hot, and dry. The person may lose consciousness. Dehydration is usually also present. The same measures as recommended above should be followed—get out of the sun to a cool place, loosen clothing, douse with water, and drink fluids. If you suspect heat stroke, you should call 911 as this represents a serious life threatening emergency.

Use common sense when it comes to protecting yourself and your loved ones from getting too hot for health. Wear comfortable, lose fitting clothing. Try to stay out of the hot sun such especially during midday and early afternoon. It is usually cooler in the morning and evening. A lightweight broad brimmed hat can also help protect from the sun. Use sun screen. Drink lots of fluids and avoid alcohol and caffeine. Stay indoors in an air-conditioned environment or use fans and shade to help prevent yourself from getting overheated. Take advantage of cooler places such as indoor shopping malls if you do not have access to a cool home environment. Keep an eye out for symptoms of dehydration or becoming overheated.
More information and details about these important health tips can be found at www.healthinaging.org

Victor Acquista MD is author of "Pathways To Health: An Integral Guidebook" http://pathstohealth.info/

For information on running one of Dr. Acquista’s syndicated columns, contact Mark G. Auerbach Public Relations at mgauerbach@gmail.com

Tuesday, August 14, 2012

Collaborative for Community Health's "Community Health Market"

Client Victor Acquista MD is a co-founder of The Collaborative for Community Health in Palmer, MA. This is one of their first area events. Check their website for other programs which include massage therapy for elders and workshops on herbs.

The Collaborative for Community Health, Inc.

Generously sponsored by 
The Wing Health Foundation
The Area’s First 
“Community Health Market”

Come Join Us
Sunday September 9, 2012
Sunday October 14, 2012
A Healthy Community Learns, Laughs and Grows Together

Enjoy fun- filled activities and games for children and adults, delicious food, and FREE experiential wellness sessions for children, adults and seniors.
On the grounds of The Wing Memorial 
Wilbraham Medical Center
2344 Boston Road, Wilbraham

The Community Health Market will highlight local wellness and health practitioners, local artists, crafters, artisans, musicians, farmers, hobbyists, educators, 
and community groups focusing on human rights, sustainability, recycling,/”up-cycling”, gardening, food safety, food preservation & more.

                                                     Supporting wellness for all.
The Collaborative for Community Health, Inc., is a NEW non profit family centered, wellness organization. We are a diverse group of medical and wellness experts who share a common purpose and commitment to the principles of whole health and holistic healing.
We are located at The Schoolhouse Commons Professional Center
1085 Park Street, Suite 205

Monday, August 6, 2012

RIP Kevin O'Hare

Kevin O'Hare led a dual life. He was a public relations guy by day at Holyoke Hospital. He was a music reporter outside of work. We shared that duality, and I always admired how he could do both with such ease and panache.

When I worked at The Springfield Symphony, Kevin and I discussed our fortunes to live in both worlds. As our careers progressed, and I moved on to start my own PR business, we'd see each other in both settings, and we realised how we'd conquered both worlds.

I knew Kevin had been ill for some time. The public Kevin O'Hare didn't let on. He was a private person, other than for expressing opinions and recommendations on music.

His death was expected, but it shouldn't have been so soon. He had many more press releases and features in  him.

Ray Kelly, his long time friend and colleague at The Republican, painted a portrait of Kevin the best.


When I saw the marquee on the Calvin Theatre, saying "Rest in Music"...I had a good cry.

RIP Kevin,