Monday, September 30, 2013

Media Release: Suffield Academy Plans Open House

DATELINE: September 26, 2013



Maeve Ryan
Director of Marketing & Communications
Suffield Academy

Emily Leech
Admissions Office Manager
Suffield Academy

Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352


Suffield, CT. The Suffield Academy Admissions Office will host its Fall Open House for prospective students and their families on Saturday, October 26, from 10:45AM to 1:00PM, at Centurion Hall on the Suffield Academy campus,185 North Main Street (Route 75) in Suffield, CT.

Registration begins at 10:45AM and student-led tours run from 11:00 until 11:30 when parents and prospective students join the Suffield Academy community for lunch. The faculty gathering will be from noon until 1:00PM. Faculty, staff, and coaches will be available to answer questions. Suffield Academy is accepting applications for boys and girls entering grades 9-12 and postgraduate programs.

Headmaster Charlie Cahn comments, "This year our students come to Suffield from 18 states and 28 countries. As always, we look forward to welcoming new visitors to campus so that they can experience our vibrant and welcoming community firsthand."

Advance reservations are required. To reserve a spot, please RSVP to 860.386.4400 or

For information on the Suffield Academy admissions process:

For visitor information on Suffield Academy, directions, transportation, nearby lodging, and more:

Suffield Academy, founded in 1833, is an independent, co-educational college preparatory school for boarding and day students in Suffield, CT.  Suffield Academy has a tradition of academic excellence combined with a strong work ethic and leadership building programs. For information on Suffield Academy’s programs and services:

Client Cognate Nutritionals Media Release 10/01/13. New Alzheimer's Research Study

Dateline: October 1, 2013

Cecilia M. Calhoun, Chief Marketing Officer
Cognate Nutritionals

Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352 or


Cognate Nutritionals is providing their product Fuel For Thought® coconut oil beverage as the study treatment in USF Health Byrd Alzheimer’s Institute’s current randomized double-blind study to study the effect of coconut oil on people who have mild to moderate Alzheimer’s disease.

Cognate Nutritionals co-founder Theodore B. VanItallie, M.D says that coconut oil contains MCTs (medium chain triglycerides), which produce ketones in the liver.  "Ketones are a proven fuel for the brain" says Dr. VanItallie.  "There is a large and growing body of observational evidence suggesting that when a sufficient amount of coconut oil is ingested on a regular basis, it can help to support neurological function.  Some animal trials have successfully demonstrated this  but no human clinical trials have been conducted previously".

Dr. VanItallie added "Coconut oil has the highest concentration of MCTs found in a food, but it is difficult to consume sufficient quantities of pure coconut oil.  Fuel For Thought® has concentrated the functional ingredients found in coconut oil and combined them in a delicious beverage that has one third the calories of the equivalent functional amount of coconut oil". 

For The University of South Florida Byrd Alzheimer’s Institute study, people with Alzheimer’s disease, ages 55-90, are being enrolled to take part in the six-month double-blind trial study. Participants drink three, one-ounce bottles of Fuel For Thought® or a placebo per day. There are two three-month treatment periods. In this cross-over design study, all people taking part get the treatment beverage in one of the three-month periods and the same individuals receive a placebo, designed to closely resemble the test product, during the other three months. Study participants won't know which is which.  

According to Cognate Nutritionals CEO Robert Firger, the Byrd Institute chose Fuel For Thought® “because it’s a delicious, easy to drink formulation that will increase people’s willingness to comply with regular use over the long study period. Fuel For Thought®  is also fortified, so it has fewer calories, a distinct advantage and encouragement to regular consumption".

The USF Health Byrd Alzheimer's Institute in Tampa, FL is a multi-disciplinary Center of Excellence at the University of South Florida that provides compassionate family-centered patient care, performs  leading edge research and delivers quality public and professional education. The Institute is involved in a number of research studies for various stages of Alzheimer’s disease and mild cognitive impairment. Information on The Byrd Alzheimer’s Institute is available at:

Cognate Nutritionals Inc was founded in 2004, and is based in Bloomfield, CT.  Through research, study of Ketonomics, extensive professional experience and expertise, Cognate Nutritionals is pioneering the design and development of innovative nutritional products - functional foods which benefit both brain and body. Cognate Nutritionals principal founder is Theodore B. VanItallie, whose many decades of experience as a medical nutrition expert provided the basis for the development  of Fuel For Thought® .

The company's first line of innovative products started with Fuel For Thought®, a delicious and convenient liquid formulation of coconut oil that is vastly superior to the coconut oil products currently available on the market. Fuel For Thought® requires no refrigeration, and is pre-packed in convenient individual servings.

For more information regarding the coconut oil study at the University of South Florida, please contact Dr. Amanda Smith and her study team at (813) 974-4355 or email  [University of South Florida IRB # Pro00012233].

For further information on Cognate Nutritionals and Fuel For Thought®, visit


Tuesday, September 3, 2013

My Arts Beat Column for Westfield News on 9/02/13

Hartford Stage's 50th Anniversary and a unique production from Palestine.

Calendar Listings: Capitol Steps / Fiscal Shades of Gray / Cambridge, MA. 11/30/13

DATELINE: 9/03/13
Mike Thornton
Mike Thornton Agency
Mark G. Auerbach
Mark G. Auerbach Public Relations


The Mike Thornton Agency presents

Saturday, November 30, 2013 at 5PM
Saturday, November 30, 2013 at 8PM

Sanders Theatre
Memorial Hall, Harvard University
45 Quincy Street, Cambridge, MA.

Tickets (on sale 9/10/13) , priced $38.00, $34.00, and $29.00 (with
$5.00 OFF student tickets with a limit of two per person, ID required)
are on sale at the Harvard Box-Office. For tickets, call 617-496-2222
or order them online at

The Capitol Steps “Fiscal Shades of Gray” tour celebrates the new Bi-Partisan spirit in Washington, from Obamacare to Same-Sex Marriage. In song and satire, The Capitol Steps roast Congressional gridlock, financial crises, and sex scandals. The Capitol Steps performances at Sanders Theatre have become an annual area Thanksgiving weekend tradition, as this  irreverent group charms audiences on both sides of the aisle with its unique brand of political humor set to popular music.

To preview some of the Capitol Steps materials, visit their website
( or find The Capitol Steps on Facebook, YouTube, and
Twitter (@capsteps).