Friday, September 28, 2012

The Berkshires Go Hollywood

I'm working on a steering committee for The Berkshires Film and Media Commission, which markets Western Massachusetts as a site for filming movies, documentaries, and commercials, and connects various groups in the creative industries.

Their work is paying off. Variety featured the BFMC in a recent article.

Tuesday, September 25, 2012

Victor Acquista MD new Contributor to PRIME

Our client, Victor Acquista MD is a new contributor to health care columns at PRIME, the Western Massachusetts Monthly for the 55+ set.

His columns are available for syndication to other publications. For further information:

Media Coverage: Kurn Hattin Development Conferennce

From The Chester Telegraph:

Monday, September 24, 2012

Media Release: Kurn Hattin Homes Professional Development Conference October 26

DATELINE: September 24, 2012 FOR IMMEDIATE RELEASE Contacts: Jaimie Scanlon Rapt Creative Mark G. Auerbach Mark G. Auerbach Public Relations KURN HATTIN HOMES PRESENTS WORKSHOP ON BLENDED FAMILIES ON OCTOBER 26...FEATURING HARVARD PSYCHOLOGIST DR. PATRICIA PAPERNOW WESTMINSTER, VT—Harvard psychologist Dr. Patricia Papernow will lead Kurn Hattin Homes 21st annual Professional Development Conference on October 26, 2012 at the Kurn Hattin Homes campus in Westminster, VT. Dr. Papernow, an internationally recognized expert on stepfamilies and post-divorce parenting, will present a full-day workshop titled “Untangling Blended Families.” Dr. Papernow’s workshop will focus on the five major challenges that stepfamilies face. Participants will discuss ways in which stepfamilies can meet these challenges and learn strategies for successful step-parenting and coexisting amicably with an ex-spouse. Dr. Papernow is author of the book, Becoming a Stepfamily. Additional information on Dr. Papernow is available at According to Dr. Papernow, “Kids do best when parents, stepparents, and ex-spouses cooperate and collaborate, but this is often easier said than done. The good news is that we have a lot of information about what works and what does not to meet these challenges. The bad news is that what works is often not intuitive and there is a lot of bad advice out there.” Kurn Hattin Homes has presented development conferences for health professionals, social workers and educators from all over the northeast for over 20 years. Conference organizer Susan Kessler says, “We’re very proud to be in our twenty-first year of the conference. Kurn Hattin is committed to promoting the well-being of children and families in every way we can. Offering professional development opportunities to those who work with children and families is just one example of how we do that.” The Kurn Hattin Professional Development Conference offers continuing education credits for health professionals and professional development points for educators. It is approved by the American Nurses Credentialing Center’s Commission on Accreditation. The conference will be held from 8:45AM-3:30PM on the Kurn Hattin campus, 708 Kurn Hattin Road, Westminster, Vermont. Advance registration is required, and space is limited. Registration fee is $125.00. For registration and information, or contact Darlene Pecor at dpecor at or 802-721-6193. Established in 1894, Kurn Hattin Homes for Children in Westminster, Vermont is a charitable home and school for children, ages 6-15, who have been affected by tragedy, social or economic hardship, or other disruption in family life. Its mission: Kurn Hattin Homes transforms the lives of children and their families forever. -30- NOTE TO THE MEDIA Color and black and white photos of Dr. Papernow are available. Contact Jaimie Scanlon at Rapt Creative, jaimie at Interviews are available with Dr. Papernow and/or Susan Kessler, Conference coordinator at Kurn Hattin. Contact Jaimie Scanlon at Rapt Creative, jaimie at Information on Dr. Papernow’s book “Becoming a Step Family”:

Wednesday, September 19, 2012

Media Release: Collaborative for Community Health October Community Health Market

Our client, Victor Acquista MD, is a co-founder of the Collaborative for Community Health.

DATELINE: September 17, 2012


Kim Ladue, Director and Certified Market Manager:
413-204-0232  or

Annette Plourde, Outreach Coordinator and Co Market Manager
413-893-9121 or


Palmer, MA--The Collavorative for Community Health presents its second
Community Health Market of 2012  on Sunday, October 14, 2012, on the
grounds of the The Wing Hospital Wilbraham Medical Center, 2344 Boston
Road, in Wilbraham, MA. from 8AM-3PM rain or shine. Admission is free.

The Community Health Market promotes local wellness and allopathic
practitioners, artists, artisans, musicians, hobbyists, educators, and
and community groups focusing on human rights, sustainability,
recycling, gardening, food safety, food preservation and more.
Over 20 vendors and groups will offer fun- filled activities for all
ages (including a free magic show, drumming circle, old fashioned egg
toss, three legged race and more) and free experiential wellness
sessions for children, adults, seniors and those with physical
limitations (including mini reiki, chair yoga, Tai chi and Salsa
dancing for beginners).

The Community Health Market is sponsored by The Wing Health Foundation
of The Wing Memorial Hospital, and  Real Oldies 1250, WARE Radio.

The Collaborative for Community Health is a non-profit collective of
medical and wellness experts who share a commitment to the principles
of whole health and holistic healing and the desire to create a
supportive wellness community. For information on its programs and
services: 413-289-6333


Media Coverage: Kurn Hattin

Recent article in Vermont Outlook about Kurn Hattin's impact on its students.

Saturday, September 15, 2012

Thursday, September 13, 2012

My Blog Article on Keeping Connected

For Jeanne Yocum's "Succeeding in Small Business"

Sometimes We Like to Brag About Our Clients

Some of our clients' upcoming events.

Ongoing: The David Pakman Show. The internationally syndicated progressive political talk radio and TV show. Client: The David Pakman Show

Ongoing: Pathways to Health, an integral health community  fouded by Victor Acquista, MD, author of “Pathways to Health: An Integral Guidebook”.  (Available at Client: Victor Acquista, MD

THU: 10/11: The Builders Association: House/Divided multi-media theatre juxtaposing Steinbeck’s “The Grapes of Wrath” with contemporary stories about foreclosure. Co-sponsored by our Client: The David Pakman Show. 7:30PM. The Concert Hall at The Fine Arts Center, University of Massachusetts/Amherst. Tickets:

SUN: 10/14: Community Health Market. presented by The Collaborative for Community Health at Wing Memorial Hospital Wilbraham Health Center (2344 Boston Road, Wilbraham, MA). A free health fair. 8AM-3PM. (Client: Victor Acquista, MD is a co-founder of The Collaborative for Community Health.

FRI: 1026: Kurn Hattin Professional Development Conference, featuring Harvard psychologist Dr. Patricia Papernow on issues faced by blended step-families. Advance registration required. Held at Kurn Hattin Homes in Westminster, VT.  Client: Rapt Creative.

SAT: 11/24: The Capitol Steps perform “The 2012 Winners and Losers Edition” at Sanders Theatre, Harvard University, Cambridge, MA. Performances are 5PM & 8PM. Produced by our Client: The Mike Thornton Agency. Tickets: Harvard Box-Office: .

SUN: 3/10/13: The Big Broadcast. Client: The Jazz Ensembles of Mount Holyoke College present their annual recreation of a 1940’s radio show with period music, commercials, skits, and songs. Chapin Auditorium, Mount Holyoke College, South Hadley, MA. 2PM & 7PM Tickets go one sale after January 1, 2013.

Monday, September 10, 2012

Pioneer Valley Creative Industries Meet-Up, October 2, 2012

Listen up Pioneer Valley / Western MA creative industries peeps. Steve Porter, founder of PorterHouse Media, is hosting The Inaugural “ Plug Into……Creative Valley “ meet-up event for fellow Creative business entrepreneurs on Tuesday October 2, 2012 from 6-8 pm at the Paper City Brewery in Holyoke. Discover the creative and interesting work being done here in the Valley, make new friends and businesses connections and sample some of the seasonal products of the Paper City Brewery . Please register at the eventbrite link below. The event is free but space is limited so sign up now. Please feel free to forward this to anyone you believe would be interested in attending.

Friday, September 7, 2012

Media Advisory: Photo Opportunity: Kurn Hattin Farm Weeks

DATELINE: September 7, 2012
Jaimie Scanlon
Rapt Creative
(W) 802-490-2164 (C) 802-579-8545 

Mark G. Auerbach
Mark G. Auerbach Public Relations
(W) 413-733-7095 (C) 413-427-7352 


Fall, 2012
Kurn Hattin Homes, Westminster, VT 

Students at Kurn Hattin, a residential school for children in need, will learn about farming, harvests and farm products on Kurn Hattin’s working farm, as part of four Kurn Hattin’s Farm Week programs this fall.

Upcoming Farm Week programs include:

***September 13-14: Apples and Cider Making. 

***October 15-19: “Autumn Chores”, Potato and pumpkin harvest, leaf 
collecting, and other chores.

***November 8-9: Dairy Farming. Students visit a nearby dairy farm. 

***December 10-14: Christmas Pine Crafts. Holiday wreaths and 
evergreen arrangements.

These events are not open to the public. 

Kurn Hattin's agricultural program was founded in 1894 on the belief that the rural New England farm life instilled in children the values and character necessary for a successful, productive life. Today its 280-acre campus in the hills of southern Vermont includes a fully operational farm, apple orchard and sugar maple grove, where students gain practical knowledge and apply analytical skills in the farm science program.  For information on Kurn Hattin’s Agricultural Programs:

Credentialed media may visit Kurn Hattin to photograph the farm and Farm Week programs. Media must call in advance and reserve a spot with: Jaimie Scanlon, Rapt Creative, at or 802-490-2164.

Kurn Hattin Homes is a charitable home and school for children, ages 6-15, who are affected by tragedy, social or economic hardship, or other disruption in family life. Its mission: Kurn Hattin transforms the lives of children and their families forever. For information on Kurn Hattin:


New Client: Rapt Creative / Kurn Hattin Homes

Mark G. Auerbach Public Relations will partner with Rapt Creative, a Brattleboro, Vermont-based agency to promote programs and services of Kurn Hattin Homes, a residential school for children in need in Westminster, VT. .

Kurn Hattin Homes is a charitable home and school for children, ages 6-15, who are affected by tragedy, social or economic hardship, or other disruption in family life. Its mission: Kurn Hattin transforms the lives of children and their families forever. For information on Kurn Hattin:

For informtion on Rapt Creative:

Thursday, September 6, 2012

New Blogging Opportunity for Me

I'll be contributing monthly columns on issues that face self-employed folks on Jeanne Yocum's blog, Succeeding in Small Business. There's lots of good advice there.

Tuesday, September 4, 2012

Tickets on Sale Today: Capitol Steps / Thanksgiving Weekend / Cambridge, MA

Tickets are on sale today ! The Capitol Steps:  “Campaign 2012:  (The Winners and Losers Edition” at Sanders Theatre, Harvard University, Cambridge, MA. Saturday, November 24. (Thanksgiving Weekend) Performances are 5PM & 8PM. Produced by our Client: The Mike Thornton Agency. Tickets: Harvard Box-Office.