Westfield News Arts Beat 1/01/15

Westfield News Arts Beat 1/01/15: Pippin at The Bushnell and my Best Performance Picks for 2015. http://thewestfieldnews.com/arts-beat-58

News from Mark G. Auerbach Public Relations / January 2015

Dear Clients, Colleagues, and Friends,

We're always glad to share some of our client and partner activities.

Berkshire Film and Media Collaborative (BFMC) is hosting a special event at the studios of Oscar winner Douglas Trumbull on SAT 1/17/15. BusinessWest interviewed Executive Director Diane Pearlman in December. http://businesswest.com/blog/a-major-production/  For info on BFMC.  http://www.berkshirefilm.com/  

The Big Broadcast, The Jazz Ensembles at Mount Holyoke College’s annual recreation of a live 1940s radio broadcast, celebrates its 10th anniversary on March 8, 2015. Tickets go on sale on 1/15/15 at the UMass Fine Arts Center Box-Office and The Odyssey Bookshop in South Hadley.  Here’s a preview. https://www.youtube.com/watch?v=qWyiZKAcFwE&feature=youtu.be

Harriet Scott Chessman, author of “The Beauty of Ordinary Things”, will have her 2004 novel “Someone Not Really Her Mother”, re-released under the Atelier26 Books imprint this Spring. http://www.atelier26books.com/2014/12/atelier26-to-bring-acclaimed-harriet.html For information on her books: http://www.harrietchessman.com/

Kurn Hattin Homes for Children  will perform in the 5th season of WGBY Public Television’s “Together in Song”. http://togetherinsong.wgby.org/  Wonderful feature on New Hampshire Public Radio about Kurn Hattin and its impact on children. http://nhpr.org/post/giving-matters-providing-space-kids-succeed For information on Kurn Hattin:. www.kurnhattin.org.

Suffield Academy hosts its annual Futsal Camp for boys and girls, ages 8-15 through February  22. The Summer Academy (June 28-July 31) will host an open house in February. For information: www.suffieldacademy.org. 

Victor Acquista MD, author of “Pathways To Health: An Integral Guidebook”, will give a series of Integral Health workshops in Copenhagen on January 30-February 1, 2015. .Visit his new website at: http://victoracquista.com/

As for me.:

Mark In Print: 

My Westfield News review of “A Christmas Carol” at Hartford Stage was used in the theatre’s ad campaign for that show. http://thewestfieldnews.com/christmas-carol-ghost-story-christmas-brings-holiday-spirits-hartford-stage and my “Best of 2014”:: http://thewestfieldnews.com/arts-beat-57

My theatre reviews for Westfield News are now picked up by the national theatre website, BroadwayStars.com. http://broadwaystars.com/  

My weekly Arts Beat column for Westfield News now appears in print in The Longmeadow News and The Enfield Press. Read them online at www.westfieldnews.com. 

For My December contribution to the award-winning “Succeeding in Small Business” blog, I had the opportunity to to talk about mentoring and thank some of the people who mentored me in my professional career. http://www.succeedinginsmallbusiness.com/mentoring-the-best-holiday-gift-of-all/#.VIn8cs2kVaV

For my January PRIME Magazine  theatre feature: http://www.primeontheweb.com/travel/tenshowsyoucantmis/

Here’s to a happy and healthy New Year for all !

Westfield Mews Arts Beat 12/24/14 "Best of 2014"

My Westfield News Arts Beat 12/25/14:  "Best of 2014"  http://thewestfieldnews.com/arts-beat-57

My January PRIME Magazine Feature

My January 2015 PRIME Magazine Feature. 10 Shows You Can't Miss This Winter. http://www.primeontheweb.com/travel/tenshowsyoucantmis/

Westfield News Arts Beat 12/17/14

My Westfield News Arts Beat for 12/17/14. First Night Northampton, Hartford Symphony Acrobatic Holiday Pops, and more. http://thewestfieldnews.com/arts-beat-56

Calendar Listings / The 10th Annual Big Broadcast

DATELINE: December 15, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-733-7095 or 413-427-7352

mgauerbach@gmail.com

or

Mark Gionfriddo

Director of Jazz Ensembles

Mount Holyoke College

413-538-3140

mgionfri@mtholyoke.edu

CALENDAR LISTINGS

The Jazz Ensembles of Mount Holyoke College

present 

THE BIG BROADCAST !

10th Anniversary Edition

Sunday, March 8, 2015

2PM and 7PM

Chapin Auditorium

Mount Holyoke College

South Hadley, MA 01075

The Jazz Ensembles of Mount Holyoke College's 10th annual presentation of a live 1940’s radio broadcast created by Mark Gionfriddo (onstage as “Matt Morgan”) with WWLP-TV meteorologist Brian Lapis as emcee “Fred Kelley”. Under Gionfriddo’s direction, the Mount Holyoke Big Band, Vocal Jazz, and Chamber Jazz Ensembles perform well-known tunes from the swing era, including music by Bing Crosby, the Andrews Sisters, Glenn Miller, and Benny Goodman, among others.

Sponsors to date include: Mount Holyoke College, Peoples Bank, Loomis Communities, 

New England Public Radio, and WWLP-22News.

Tickets are general admission. $20.00 premium front and center seating. $15.00 regular seating. $10.00 seniors and students. Tickets are available (beginning January 15, 2015) at the UMASS Fine Arts Center Box-Office in Amherst, at the Odyssey Bookshop, Village Commons, South Hadley, and at the door (subject to availability).  For phone orders: 413-545-2511 or 1-800-999-UMASS. For online orders: https://fac.umass.edu/Online/

-30-

Mentoring / My Succeeding in Small Business Article for December

I enjoyed writing this article, which gave me a chance to mention the people who have made a difference in my professional life. http://www.succeedinginsmallbusiness.com/mentoring-the-best-holiday-gift-of-all/#.VInyqM2kVaV

Westfield News Review: A Christmas Carol at Hartford Stage

http://thewestfieldnews.com/christmas-carol-ghost-story-christmas-brings-holiday-spirits-hartford-stage

Calendar Listings / Suffield Academy 2015 Futsal Clinic

DATELINE: December 10, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Maeve Ryan

Director of Marketing & Communications

Suffield Academy

860-386-4466

mryan@suffieldacademy.org

Wayne Patterson

Futsal at Suffield Academy Director

Suffield Academy

860-386-4451

wpatterson@suffieldacademy.org

Mark G. Auerbach

Mark G. Auerbach Public Relations

s413-427-7352

mgauerbach@gmail.com

CALENDAR LISTINGS

SUFFIELD ACADEMY 2015 FUTSAL CAMP

Sundays, January 4, 2015 through February 22, 2015

(no program on February 1)

Snow date: March 1, 2015

Co-Ed for children under age 11 from 5PM-6PM

Boys Program for children ages 12-15 from 6PM-7PM

Girls Program for children ages 12-15 from 7PM-8PM

Tisch Field House

Suffield Academy

185 North Main Street

Suffield, CT.

SUFFIELD ACADEMY HOSTS 2015 FUTSAL CAMP JANUARY 4 THROUGH FEBRUARY 22.

Suffield, CT. Suffield Academy will host The 2015 Suffield Academy Futsal Camp every Sunday from January 4 through February 22 (except Sunday, February 1, 2015). A snow date is scheduled for March 1, 2015.

Boys and girls ages 8-15 are encouraged to register for the ten-week program. Younger children may be eligible based on skill. Cost is $150 per player or $140 per player with more than one sibling; team discounts are available.

Futsal is the official indoor sport sanctioned by FIFA and is recognized throughout the world for promoting exceptional skill development and decision-making. It is played on a hard surface with boundary lines and a low-bounce ball and is now the fastest-growing indoor sport in the United States and around the world. Futsal demands quick reflexes, fast thinking, and pin-point passing. The small, heavier futsal ball requires players to hone their ball-striking and ball-handling technique. Great soccer superstars such as Pele, Zico, Ronaldo, Messi, Kaka and Katia grew up playing the game and credit futsal with developing their skills. The Suffield Academy Futsal Camp will teach the skills of the sport and incorporate the proper fundamentals while having fun. The skills will be taught through technical drills and games.

For more information visit: http://www.suffieldacademy.org/futsal

Suffield Academy, founded in 1833, is an independent, co-educational college preparatory school for boarding and day students in Suffield, CT.  Suffield Academy has a tradition of academic excellence combined with a strong work ethic and leadership building programs. For information on Suffield Academy’s programs and services:www.suffieldacademy.org.

-30-

Westfield News Arts Beat 12/05/14

My Westfield News Arts Beat column for 12/05/14. "A Christmas Carol" at Berkshire Theatre Group, Holiday fare at West Springfield's Majestic, and more. http://thewestfieldnews.com/arts-beat-55

Westfield News Arts Beat Column 12/01/14

My Westfield News Arts Beat Column for 12/01/14. Springfield Symphony Pops, Scott Simon in Hartford, and new Goodspeed leader. http://thewestfieldnews.com/arts-beat-54

Calendar Listings / Suffield Academy 2015 Summer Academy

DATELINE: December 3, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Maeve Ryan

Director of Marketing & Communications

Suffield Academy

860-386-4466

mryan@suffieldacademy.org

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-427-7352

mgauerbach@gmail.com

CALENDAR LISTINGS

SUFFIELD ACADEMY SUMMER ACADEMY

June 28, 2015-July 31, 2015

Suffield Academy

185 North Main Street

Suffield, CT 06078

Suffield Academy will hold its five-week Summer Academy on its campus from June 28 through July 31, 2015. The Summer Academy is open to boys and girls ages 12 through 18, as either day students or boarding students.

Application materials are available online. Students are accepted on a first come first served basis. Suffield Academy has been running an academic enrichment summer session since 1995.

According to Suffield Academy Summer Programs Director, Greg Lynch, “The summer session offers academic programs in mathematics, languages, computer science and sciences; workshops in leadership and study skills; and a full array of athletics, arts, and recreational activities on the campus in Suffield, Connecticut. We also program weekend field trips to New York City, Boston, and Newport, Rhode Island”.

Summer Academy information including course descriptions, tuition and fees, and application materials are online at: 

www.suffieldacademy.org/summer

For additional information, contact Kyle Vigneault, Summer Academy Director of Admissions, at 860-386-4482 or kvigneault@suffieldacademy.org.

Suffield Academy, founded in 1833, is an independent, co-educational college preparatory school for boarding and day students in Suffield, Connecticut. Suffield Academy has a tradition of academic excellence combined with a strong work ethic and leadership building programs. For information on Suffield Academy's programs and services: www.suffieldacademy.org.

-30-

Westfield News Arts Beat 11/27/14

My Westfield News Arts Beat 11/27/14. Holiday Events from "A Christmas Carol" to "The Nutcracker" and more. http://thewestfieldnews.com/arts-beat-53

Westfield News Arts Beat 11/15/14

My Westfield News Arts Beat column for 11/15/14. "Spelling Bee" at UConn, John Hodgman, and more. http://thewestfieldnews.com/arts-beat-52

My Succeeding in Small Business Blog Article / November 2014

http://www.succeedinginsmallbusiness.com/shake-the-blues-away-coping-with-stress-during-the-holiday-season/#.VGUnp81fwzZ

Westfield News Arts Beat 11/13/14

My Westfield News Arts Beat column for 11/13/14. Martha Graham Dance Company comes to Amherst, Longmeadow Chamber Music Society opens season and more. http://thewestfieldnews.com/art-beat

Westfield News Review: Wicked at Hartford's Bushnell

My Westfield News review of "Wicked", now at the Bushnell in Hartford. http://thewestfieldnews.com/review-wicked-returns-bushnell

Westfield News Arts Beat Column for 11/06/14

My Westfield News Arts Beat column for 11/06/14. Kara Sundlun and Wm. Mann bring their new books to the Mark Twain House. Kurn Hattin's Archives Exibit opens in Brattleboro and more. http://thewestfieldnews.com/arts-beat-51

Westfield News Review: "On The Town" on Broadway

Western Massachusetts' Barrington Stage Company sent Broadway a great big hit, "On The Town". http://thewestfieldnews.com/review-broadway-town-barrington-stage-sends-helluva-town-helluva-hit

PRIME Magazine. November 2014

My November article for PRIME Magazine about humor in the marketing mix, which includes a quote from Elaina Newport, co-founder of The Capitol Steps. I originally wrote this for "Succeeding in Small Business". http://www.primeontheweb.com/finance/yourbusinessadding/

Westfield News Arts Beat 10/30/14

My Westfield News Arts Beat 10/30/14. "Wicked" flies into the Bushnell, "On The Town" travels from Pittsfield to Broadway, NEPR's "Jazz A La Mode" turns 30. http://thewestfieldnews.com/arts-beat-50

Westfield News Review / Hamlet at Hartford Stage

My Westfield News review of "Hamlet" at Hartford Stage. http://thewestfieldnews.com/review-hamlet-hartford-stage

Westfield News Arts Beat 10/21/14

Westfield News Arts Beat column 10/21/14. "In Darfur" at WAM, six CT theatres to fall for and more. http://thewestfieldnews.com/arts-beat-49

Media Release #2 / Berkshire Film and Media Exchange

DATELINE: October 17, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Ellen Gorman

Berkshire Film and Media Collaborative

413-528-4223

ellen@berkshirefilm.com

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-427-7352

mgauerbach@gmail.com

BERKSHIRE FILM AND MEDIA COLLABORATIVE PRESENTS THE FIRST EVER “WESTERN MASSACHUSETTS FILM AND MEDIA EXCHANGE”ON OCTOBER 24 AT BAYSTATE HEALTH’S CONFERENCE CENTER IN HOLYOKE, MA...WORKSHOPS AND PANELISTS ANNOUNCED

(Pittsfield, MA) The Berkshire Film and Media Collaborative (BFMC) is pleased to announce that the first ever Western Massachusetts Film and Media Exchange will take place on Friday, October 24 from 10 AM – 6 PM at the Baystate Health Whitney Avenue Conference Center in Holyoke, MA. This daylong event for local film and video professionals and businesses that use film and video in their marketing, features Oscar-winning director and visual effects pioneer, Douglas Trumbull, as keynote speaker. 

Since 2009, the Berkshire Film and Media Collaborative (BFMC) has created educational, workforce and production opportunities in Western Massachusetts as a creative economic engine for the region. BFMC offers networking events for industry professionals, develops educational and workforce enrichment courses, acts as a resource for visiting productions, creates jobs within our communities in the film and media industry and provides an on-line production guide and locations database as a resource for filmmakers. BFMC is a fund of the Berkshire Taconic Community Foundation, a 501(c)(3) public charity. 

As the first business-to-business film and media event of its kind in the region, The Exchange expects to draw attendees – including filmmakers, actors, production and post-production professionals, marketing and PR executives and local business owners – from Western Massachusetts, Vermont and New Hampshire, as well as the Albany, Hartford and Boston areas.   

BFMC Executive Director, Diane Pearlman, is particularly excited about the participation of American film director and visual effects pioneer Douglas Trumbull. “Doug Trumbull is a true visionary,” she says. “He has developed new technology here in western Massachusetts that is used throughout the film industry. His creativity and innovative filmmaking techniques are an inspiration to those of us in the business.” 

Mr. Trumbull has participated in many landmark movies including 2001: A Space Odyssey, Close Encounters of The Third Kind, Star Trek: The Motion Picture, Blade Runner, Brainstorm and Silent Running. His latest short film, UFOTOG – shot at 120fps and projected in 3-D – debuted at this year’s Toronto International Film Festival and has piqued the interest of many in the film industry. A longtime resident of Western Massachusetts, he has started several film-related companies in the region.

Panelists and workshop participants include: Roger Sherman, the award-winning documentary filmmaker an co-founder of Florentine Films; Mary Jo Cranmore and Michael Oberther of Client Cycle Marketing; entertainment attorney Frederick U. Fierst; Barbara Newman, founding partner of BrandVisioning; and Matt Syrett, producer and product development specialist.

For filmmakers and entrepreneurs, as well as businesses looking to incorporate film and video into their marketing mix, there will be workshops on “The Business of Independent Filmmaking”,  “Making The Most of Your Video Message”, “The Business of Running Your Business”, “Branding and Marketing Your Small Business”, and “Video Marketing 101: Video as Part of Your Marketing/PR Plan”. Baystate Health will present three programs on health and wellness, including “Stress Management”, “Nutrition on The Go”, and “Exercises for the Core”, all led by professionals from their health and wellness programs. A complete list of seminars and workshops and those participating is available at www.berkshirefilm.com. 

“This is going to be an exciting and informative event for an industry that is growing in our region,” says Pearlman. “People exchanging ideas, finding resources and showcasing talent – for those in the business and those who want to know more about it - you can’t afford not to be there!”

Tickets for The Exchange are $45 through October 19 and $55 after October 19 and at the door (students, $25). Admission includes full access to all Exhibits, workshops/panels and demos, along with breakfast, lunch and a networking cocktail party to conclude this groundbreaking event. For tickets, sponsorship opportunities and more information, go to BFMC’s website:www.berkshirefilm.com or call their office 413.528.4223. 

To date, event sponsors include: AJA Video Systems, Anzovin Studio, Baystate Health, Blackmagic Design, BorisFX, Client Cycle Marketing, Economic Development Council of Western Massachusetts, HB Communications with AVID, HUNT’S Photo and Video, IMAGINE Magazine, Jx2 Productions, Mark G Auerbach Public Relations, Massachusetts Cultural Council, MassLive, Maureen Sullivan Media Group, New England Public Radio, Other World Computing, The Republican, Westfield News Group, Westfield State University, and the Williamstown Film Festival. 

For further information about the Berkshire Film and Media Collaborative, call 413-528.4223 or visit www.berkshirefilm.com

-30-

NOTE TO THE MEDIA

Photographs of Diane Pearlman and Douglas Trumbull are available upon request.

My Westfield News Review: Goodspeed Musicals' "Irving Berlin's Holiday Inn"

I cant get those dance numbers out of my head. http://thewestfieldnews.com/goodspeed-stages-irving-berlins-holiday-inn

Westfield News Arts Beat 10/16/14

Westfield News Arts Beat 10/16/14. http://thewestfieldnews.com/arts-beat-48

My Forthcoming Speaking Gig on "Public Relations 101", Enfield CT November 1

FOR IMMEDIATE RELEASE - Contact Bill Corbett (860) 265-2272

(organization logo and speaker JPGs attached)

ENFIELD, CT (10/14/2014) – The Hartford Springfield Speakers Network (HSSN) will host a dynamic presentation by public relations consultant, Mark G. Auerbach, Saturday, November 1, for professionals interested in learning top-notch techniques for showcasing themselves as an expert in their field. The presentation is titled “How to Market and Promote Yourself” and will be held at the Enfield/Longmeadow Holiday Inn on Bright Meadow Blvd. in Enfield, CT.

Mark G. Auerbach has been practicing the art of public relations and marketing, since the mimeograph machine was pumping out press releases in the early 1970s. He studied at Northfield Mount Hermon School, American University, and The Yale School of Drama, and began his career in marketing and public relations with arts organizations like Wolf Trap (Washington, DC), Houston Grand Opera and Houston Ballet, Connecticut Ballet, Greater Miami Opera, Springfield (MA) Symphony, and StageWest (Springfield, MA).

The Hartford Springfield Speakers Network (HSSN) is a networking group made up of southern New England speakers, marketers, authors, publishers, entrepreneurs, coaches, sales professionals and small business owners who meet monthly to network and to learn how to grow their business and build their brand. Meeting attendance is $30 per meeting but anyone can attend their first meeting for free.

FREE advance registrations for this November 1^st event are required for those who have not previously attended an HSSN meeting. Registrations for non-members are now being accepted at http://HSSN1.eventbrite.com. A capacity attendance is expected. For more information about this event or the Hartford Springfield Speakers Network, visit http://hssn.info or call Bill Corbett at(860) 265-2272.

Westfield News Arts Beat 10/09/14

"Hamlet" in Hartford, Joy Behar, Angels in America and more. http://thewestfieldnews.com/arts-beat-47

Humor in Marketing / My Succeeding in Small Business Blog Article / October 2014

Comedy in marketing can work, if you do it right. Elaina Newport from The Capitol Steps offered me insight on how to make humor work. http://www.succeedinginsmallbusiness.com/use-humor-in-marketing-wisely/#.VDQg1M1fwzZ

Press Release: Suffield Academy Open House

DATELINE: October 2, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Maeve Ryan

Director of Marketing & Communications

Suffield Academy

860-386-4466

mryan@suffieldacademy.org

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-427-7352

mgauerbach@gmail.com

SUFFIELD ACADEMY HOSTS OPEN HOUSE FOR PROSPECTIVE STUDENTS ON SATURDAY, OCTOBER 25

Suffield, Connecticut--Suffield Academy, an independent co-educational college preparatory school for students in grades 9-12, will host an Open House on Saturday, October 25, from 10:15AM to 1PM at Centurion Hall on the Suffield Academy campus in Suffield, CT.

Prospective Suffield Academy day students, boarding students, and parents can meet admissions counselors, faculty and coaches, visit the campus on student-led tours, and lunch with the Suffield Academy community.

According to Charles Cahn III, Headmaster, "Suffield Academy is a school that combines challenging academics and high standards with an encouraging, supportive atmosphere. It is a special community that continues to lead the way in the independent school world."

Suffield Academy offers a diverse academic program and extracurricular opportunities in athletics and the arts. For a portrait of Suffield Academy's community: http://www.suffieldacademy.org/about

Advance reservations are required. To reserve a spot, please RSVP to 860.386.4400 or saadmit@suffieldacademy.org.

For information on the Suffield Academy admissions process: http://www.suffieldacademy.org/requestinfo.

For visitor information on Suffield Academy, directions, transportation, nearby lodging, and more: http://www.suffieldacademy.org/visit.

Suffield Academy, founded in 1833, is an independent, co-educational college preparatory school for boarding and day students in Suffield, Connecticut. Suffield Academy has a tradition of academic excellence combined with a strong work ethic and leadership building programs. For information on Suffield Academy's programs and services: www.suffieldacademy.org.

-30-

Media Release / Berkshire Film and Media Collaborative Film and Media Exchange on October 24 in Holyoke, MA

DATELINE: October 3, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Ellen Gorman

Berkshire Film and Media Collaborative

413-528-4223

ellen@berkshirefilm.com

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-427-7352

mgauerbach@gmail.com

BERKSHIRE FILM AND MEDIA COLLABORATIVE PRESENTS THE FIRST EVER “WESTERN MASSACHUSETTS FILM AND MEDIA EXCHANGE”ON OCTOBER 24 AT BAYSTATE HEALTH’S CONFERENCE CENTER IN HOLYOKE, MA

(Pittsfield, MA) The Berkshire Film and Media Collaborative (BFMC) is pleased to announce that the first ever Western Massachusetts Film and Media Exchange will take place on Friday, October 24 from 10 AM – 6 PM at the Baystate Health Whitney Avenue Conference Center in Holyoke, MA. This daylong event for local film and video professionals and businesses that use film and video in their marketing, features Oscar-winning director and visual effects pioneer, Douglas Trumbull, as keynote speaker. 

Since 2009, the Berkshire Film and Media Collaborative (BFMC) has created educational, workforce and production opportunities in Western Massachusetts as a creative economic engine for the region. BFMC offers networking events for industry professionals, develops educational and workforce enrichment courses, acts as a resource for visiting productions, creates jobs within our communities in the film and media industry and provides an on-line production guide and locations database as a resource for filmmakers. BFMC is a fund of the Berkshire Taconic Community Foundation, a 501(c)(3) public charity. 

As the first business-to-business film and media event of its kind in the region, The Exchange expects to draw attendees – including filmmakers, actors, production and post-production professionals, marketing and PR executives and local business owners – from Western Massachusetts, Vermont and New Hampshire, as well as the Albany, Hartford and Boston areas.   

BFMC Executive Director, Diane Pearlman, is particularly excited about the participation of American film director and visual effects pioneer Douglas Trumbull. “Doug Trumbull is a true visionary,” she says. “He has developed new technology here in western Massachusetts that is used throughout the film industry. His creativity and innovative filmmaking techniques are an inspiration to those of us in the business.” 

Mr. Trumbull has participated in many landmark movies including 2001: A Space Odyssey, Close Encounters of The Third Kind, Star Trek: The Motion Picture, Blade Runner, Brainstorm and Silent Running. His latest short film, UFOTOG – shot at 120fps and projected in 3-D – debuted at this year’s Toronto International Film Festival and has piqued the interest of many in the film industry. A longtime resident of Western Massachusetts, he has started several film-related companies in the region.

Attendees will participate in a variety of industry-related workshops and presentations. Filmmakers may choose to attend workshops on “The Art of Running Your Own Business” and “Making and Selling Your Film”. Workshops aimed at businesses include “Making a Video 101” and “I Made a Video; How Do I Make the Most of It?” Other presentations at the Exchange include “Look Who’s Working in Massachusetts” (featuring Western Massachusetts talent). Event sponsor Baystate Health will offer three health and wellness workshops -- on stress reduction, good nutrition, and exercises to reduce physical strain -- appropriate for the film (and any) industry! The day will conclude with a “wrap-up” networking party for all attendees.

“This is going to be an exciting and informative event for an industry that is growing in our region,” says Pearlman. “People exchanging ideas, finding resources and showcasing talent – for those in the business and those who want to know more about it - you can’t afford not to be there!”

Tickets for The Exchange are $45 through October 19 and $55 after October 19 and at the door (students, $25). Admission includes full access to all Exhibits, workshops/panels and demos, along with breakfast, lunch and a networking cocktail party to conclude this groundbreaking event. For tickets, sponsorship opportunities and more information, go to BFMC’s website: www.berkshirefilm.com or call their office 413.528.4223. 

To date, event sponsors include: AJA Video Systems, Baystate Health, Blackmagic Design, Client Cycle Marketing, HB Communications with AVID, HUNT’S Photo and Video, IMAGINE Magazine, Jx2 Productions, Mark G Auerbach Public Relations, Massachusetts Cultural Council, MassLive, New England Public Radio, Other World Computing, Westfield News Group, and Westfield State University. 

For further information about the Berkshire Film and Media Collaborative, call 413-528.4223 or visit www.berkshirefilm.com

-30-

NOTE TO THE MEDIA

Photographs of Diane Pearlman and Douglas Trumbull are available upon request.

Westfield News Arts Beat 10/02/14

Westfield News Arts Beat 10/02/14. Made in The Berkshires, "Annapurna" at Hartford's TheatreWorks, and more. http://thewestfieldnews.com/arts-beat-46

Westfield News Group Feature on WMass Film Exchange

The Berkshire Film and Media Collaborative presents the first ever WMass Film and Media Exchange on October 24. http://thewestfieldnews.com/first-western-massachusetts-film-media-exchange-brings-hollywood-pioneer-valley

News from Mark G. Auerbach Public Relations / October 2014

October 2014

Dear Clients, Colleagues, and Friends,

We're always glad to share some of our client and partner activities.

Berkshire Film and Media Collaborative presents the first ever film and media Expo in Western Massachusetts on Friday, October 24 at Baystate Health’s Conference Center  in Holyoke, MA. Headliner is award-winning director and special effects guru Douglas Trumbull..  http://www.berkshirefilm.com/  

The Big Broadcast, The Jazz Ensembles at Mount Holyoke College’s annual recreation of a live 1940s radio broadcast, celebrates its 10th anniversary on March 8, 2015. Music Director Mark Gionfriddo will recreate some of the showstoppers from “Big Broadcast” performances of previous years. New website coming this fall.

Chamber Music Plus joins our client roster. The Arizona-based chamber music and theatre group, formerly based in Hartford, has presented a unique blend of theatre performances with chamber music, and chamber music performances with theatre, all written by playwright Harry Clark. We’re writing copy for their new website and materials to showcase Clark’s works. Their old website: http://www.chambermusicplus.org/

The David Pakman Show now airs five days a week on radio, TV, Youtube and the web.  www.davidpakman.com

Kurn Hattin Homes for Children hosts its 23rd annual Conference “What About The Kids ? Substance Use Treatment and Recovery in Families” Development Conference on Friday, October 24.  They also host a Financial Planners Symposium, “Financial Planning: The Road Ahead” on November 14. For details on both. www.kurnhattin.org.

Suffield Academy, Suffield, CT. hosts its annual Fall Open House on Saturday, October 25. Prospective students and their parents will get campus tours, an opportunity to meet faculty, staff, and students. Reservations required.  www.suffieldacademy.org.

Victor Acquista MD, author of “Pathways To Health: An Integral Guidebook”, will give a series of Integral Health workshops in Copenhagen on January 30-February 1, 2015. . Pathways Integral Health has moved from Silver City, NM to Rio Rancho, NM. Victor’s October column for PRIME Magzine., “Dealing With Negative Emotions: Your Plan for a Happier Life: http://www.primeontheweb.com/primehealth/dealingwithnegativ/ 

As for me.:

Mark On-Air. I’ will be talking about the Berkshire Film and Media Collaborative’s Western Massachusetts Film Exchange on 89.5FM/WSKB on THU October 16 at 8AM on Westfield News’ community radio program, and onThom Fox’s “The Engine: Entrepreneur Radio” Show on Saturday, October 18 on 560-AM/WHYN at 10AM.

Mark on the Podium: I will present my introducton to public relations workshp, “PR 101” for Brenda Garton’s Communications class at Western New England University on Monday, October 6. I will be the featured speaker at the Hartford Springfield Speakers Network on Saturday, November 1. I’ll be doing a presentation on how to brand yourself as an expert, author, and go-to resource. http://hartfordspringfieldspeakers.com/

Mark In Print: My theatre reviews for Westfield News are now picked up by the national theatre website, BroadwayStars.com. http://broadwaystars.com/  

My weekly Arts Beat column for Westfield News now appears in print in The Longmeadow News and The Enfield Press. Read them online at www.westfieldnews.com. 

My September interview with Kevin Rhodes, Springfield Symphony Orchestra Maestro, for Westfield News. http://thewestfieldnews.com/rhodes

I contributed an article on the Berkshire Film and Media Collaborative to the October issue of PRIME Magazine. http://www.primeontheweb.com/travel/mediacollaborative/

and an article on video to the September “Succeeding in Small Business”: http://www.succeedinginsmallbusiness.com/for-your-small-business-a-videos-worth-10000-words 

PRIME Magazine profiles Berkshire Film and Media's Film Exchange on October 24

The Berkshire Film and Media Collaborative presents the first ever Western Massachusetts Film and Media Exchange on October 24. I got to profile it for PRIME. http://www.primeontheweb.com/travel/mediacollaborative/

My Westfield News Review: "Evita" at The Bushnell.

http://thewestfieldnews.com/review-evita-opens-bushnell-broadway-series

Westfield News Arts Beat 9/23/14

Barrington Stage's "On The Town" is Broadway-bound; Connecticut Rep opens their 2014-15 season; UMass presents Multiband Pops and more. http://thewestfieldnews.com/arts-beat-45

Updated Calendar Listings: Berkshire Film and Media Collaborative Exchange on October 24

DATELINE: September 22, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Ellen Gorman

Berkshire Film and Media Collaborative

413-528-4223

ellen@berkshirefilm.com

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-427-7352

mgauerbach@gmail.com

CALENDAR LISTINGS

The Berkshire Film and Media Collaborative

presents the first ever

WESTERN MASSACHUSETTS FILM AND MEDIA EXCHANGE

Friday, October 24, 2014 from 10:00AM to 6:00PM

Hosted by Baystate Health

Baystate Health Whitney Avenue Conference Center

361 Whitney Avenue, Holyoke, MA.

A day long series of workshps, seminars, demonstrations and networking opportunities for Western Massachusetts film and video professionals, businesses who use film and video in their marketing efforts, and other creative industries professionals. 

Douglas Trumbull, the American film director and visual effects pioneer is the keynote speaker. Trumbull has worked on such movie classics and has been associated with “2001: A Space Odyssey”, “Close Encounters of The Third Kind”, “Star Trek: The Motion Picture”, Blade Runner” and “Silent Running”. He’s been a resident of Western Massachusetts for almost two decades, and he has started several film-related innovation  companies in the region.

Tickets ($45 through October 19; $55 after October 19) will go on sale on September 22. For information on programs, tickets, and more: Berkshire Film and Media Collaborative at www.berkshirefilm.com.

The Berkshire Film and Media Collaborative (BFMC) is a creative economic engine that supports production and workforce development in Western Massachusetts. BFMC develops educational and workforce enrichment courses, offers networking events for industry professionals, acts as a resource for visiting productions, creates jobs within our communities in the film industry and provides an on- line production guide and locations database as a resource for filmmakers. BFMC was formed in 2009, and is a fund of the Berkshire Taconic Community Foundation, a 501(c)(3) public charity. 

-30-

My Westfield News Review of Hartford Stage's "Ether Dome"

My Westfield News review of "Ether Dome" at Hartford Stage http://thewestfieldnews.com/review-ether-dome-premieres-hartford-stage

Westfield News Arts Beat 9/18/14

Irving Berlin's Holiday Inn at Goodspeed, Evita at The Bushnell, and more. http://thewestfieldnews.com/arts-beat-44

September Article: Succeeding in Small Business

My September article for the award-winning "Succeeding in Small Business" blog. One video's worth 10,000 Words ! http://www.succeedinginsmallbusiness.com/for-your-small-business-a-videos-worth-10000-words/#.VBH8fs1fxaV

Westfield News Arts Beat 9/05/14

Westfield News Arts Beat 9/05/14. New web design too ! Pink Martini comes to UMass Fine Arts Center. Majestic Theatre opens its new season, and more. http://thewestfieldnews.com/arts-beat-43

My Westfield News Profile of Kevin Rhodes

My Westfield News profile of Springfield Symphony Maestro Kevin Rhodes. http://thewestfieldnews.com/rhodes

Westfield News Arts Beat 9/04/14

"Ether Dome" brings the story of anesthesia to Hartford Stage, a theatre Expo in Boston, and Chester Theatre's London trip. http://thewestfieldnews.com/arts-beat-42

News from Mark G Auerbach Public Relations / September 2014

We're always glad to share some of our client and partner activities.

Berkshire Film and Media Collaborative presents the first ever film and media Exchange in Western Massachusetts on Friday, October 24 at Baystate Health’s Conference Center  in Holyoke, MA. My colleagues Bill Eagan and John Arvanitis are helping me with some of the public relations and marketing.  http://www.berkshirefilm.com/  

The Big Broadcast, The Jazz Ensembles at Mount Holyoke College’s annual recreation of a live 1940s radio broadcast, celebrates its 10th anniversary in March, 2015. Performances will be at 2PM and 7PM on Sunday, March 8. 

Harriet Scott Chessman, after some time off from “The Beauty of Ordinary Things” tour, is working on a libretto with opera composer Jonathan Berger, which will have its premiere in the Bay area in 2015-15, presented by Kronos.www.harrietchessman.com. 

The David Pakman Show now airs five days a week on radio, TV, Youtube and the web.  www.davidpakman.com

Kurn Hattin Homes for Children  celebrated two milestones in August. The 120th anniversary of its founding and the 100th anniversary of the formation of the Alumni Association. Both were feted on Elisha W. Culver Alumni Weekend, named for KHH’s first Alumni President. www.kurnhattin.org.

Suffield Academy, Suffield, CT. is planning its Fall Open House on Saturday, October 25. Details forthcoming. www.suffieldacademy.org.

Victor Acquista MD, author of “Pathways To Health: An Integral Guidebook”, will give a series of Integral Health workshops in Copenhagen on January 30-February 1, 2015. He was profiled in the Summer 2014 issue of Silver City Life Magazine. (pages 15-16). http://issuu.com/ziapublishing/docs/scl-srcs14_web. Pathways Integral Health has moved from Silver City, NM to Rio Rancho, NM. Victor’s September column for PRIME Magzine. http://www.primeontheweb.com/primehealth/autumnisaprimetime/

As for me.:

Mark Onstage. I’ was thrilled to particpate in a fundraiser for The Chester Theatre Company’s 25th season on August 4, when I moderated.an evening with Eddie Shapiro, author of “Nothing Like a Dame: Conversations with the Great Women of Musical Theatre”. It was a great evening before a sold-out house, and Eddie’s book is a must-read. http://chestertheatre.org/conversation-with-eddie-shapiro/

Mark on the Podium: I will be the featured speaker at the Hartford Springfield Speakers Network on Saturday, November 1. I’ll be doing a presentation on how to brand yourself as an expert, author, and go-to resource. http://hartfordspringfieldspeakers.com/

Mark In Print: My theatre reviews for Westfield News are now picked up by the national theatre website, BroadwayStars.com.http://broadwaystars.com/  

My weekly Arts Beat column for Westfield News now appears in print in The Longmeadow News and The Enfield Press. I have catalogued the column on my personal blog, “Mark.My.Words”. http://wordsbymarka.blogspot.com/

I contributed a theatre article, “Ten Performances You Shouldn’t Miss This Fall“ to the September issue of PRIME Magazine.http://www.primeontheweb.com/travel/tenperformancesyou/

Here are some of my recent articles for “Succeeding in Small Business”. http://www.succeedinginsmallbusiness.com/?s=mark+auerbach