Mark G. Auerbach (At Work)
Bottom line: We like to brag about our clients...not what we’ve helped them to accomplish, but what they’ve accomplished.
2012 was a transitional year for us. We partnered with some new clients. We introduced social media counsel into our mix. We were able to hire a part-time account executive. Thanks to Bill Eagan, a colleague with a strong background in non-profit marketing and videography for agreeing to work with me.
A note of satisfaction: This summer, I celebrated the 25th anniversary of Mark G. Auerbach Public Relations.
So, on to the bragging. And, thanks to our clients, our purveyors, our vendors, and our colleagues for a good year.
Berkshire Film and Media Commission, Great Barrington, MA (pro-bono).
Massachusetts offers filmmakers a tax credit when they film a movie, video, commercial or some other project in the Baystate. The Berkshire Film and Media Commission has been working to bring filmmakers to the Berkshires. We’re helping them expand their services to all of Western Massachusetts. berkshirefilm.org/
The Collaborative for Community Health, Palmer, MA
Victor Acquista, MD, a client, is a co-founder of this non-profit which provides a variety of health-related programs and services to the area. We helped them market two community health markets in September and October in Wilbraham, MA. thecollaborativeforcommunityhealth.org/
The David Pakman Show, Northampton/Greenfield, MA.
Since we began working with David Pakman, his internationally-syndicated progressive talk program has expanded to four new programs a week. The David Pakman Show, available on radio, television, satellite, the web and more makes headlines for Pakman’s interviews. He’s added a syndicated monthly newspaper column. davidpakman.com/
Jazz Ensembles at Mount Holyoke College, South Hadley, MA
Mount Holyoke College’s instrumental and vocal jazz programs get rave reviews, and faculty member Mark Gionfriddo has replicated the radio variety program of the 1930s and 1940s as “The Big Broadcast”, a fully-staged musical entertainment. In recent years, Gionfriddo directs and conducts with WWLP-TV weather guy Brian Lapis, himself a devotee and product of radio, as Emcee. The 2013 shows are on Sunday, March 10, 2013. Some examples:
Kurn Hattin Homes, Westminster, VT
In partnership with Rapt Creative of Brattleboro, VT, we’re working on a three-year awareness campaign for Kurn Hattin Homes, a unique non-profit boarding school for children elementary school age through 8th grade, who come from extraordinary circumstances. Kurn Hattin provides them with a living and learning experience that helps them move forward. One recent alum, Lyssa Jackson, gave back by launching a fundraiser honored by the Association of Fund Raising Professionals on Northern New England. Her story was videotaped. Other stories are at www.kurnhattin.org.
The Mike Thornton Agency / The Capitol Steps.
For over 10 years, I’ve worked with Mike Thornton, a member of The Capitol Steps, to produce and/or promote their shows in The Pioneer Valley, MA as benefits for public radio, and in other markets. We partnered in 2012 promoting two performances of “The Capitol Steps: The 2012 Winners and Losers Edition” in Cambridge, MA at Harvard’s Sanders Theatre. http://www.capsteps.com/
The (Republican) Candidates’ “Hello”. http://www.youtube.com/watch?v=DSdATPas7jU&list=UUVL9cw79e18YxvRCHWLE5ZQ&index=5
Northfield Mount Hermon School, Gill, MA (pro-bono)
I’m a proud alum of NMH, and I’ll provide whatever resources are needed to help my alma mater. I’m serving as my Class Secretary, a member of its Reunion Committee, and contributor to the NMH Magazine as Class Notes columnist; I administer my class Facebook page, a LGBT alumni page, and I provide Facebook support to other pages. nmhschool.org
Pathways Integral Health and Wellness, Silver City, NM
Victor Acquista MD, my former doctor, founded an integral health and wellness web-based community, as he published his first book, “Pathways to Health: An Integral Guidebook”. We’ve helped him market and promote the e-book, and we’ve helped him expand the network for his “Health Wise” columns, which are now carried in The Westfield (MA) News, and Prime Magazine. http://pathstohealth.info/
Suffield Academy, Suffield, CT
Suffield Academy, a distinguished New England college preparatory school, has an innovative summer academy offering a variety of enrichment progtrams for students 12+. We’re assisting them build awareness for the program in Western Massachusetts and Northern Connecticut. www.suffieldacademy.org.
Here on my blog, you can find additional information on what my clients are accomplishing on an on-going basis.
If you’re on Facebook, you can follow my clients here: https://www.facebook.com/pages/Mark-G-Auerbach-Public-Relations/114375215268513
Season’s Greetings and all best wishes for a happy and healthy New Year.
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