The MGAPR/Mike Thornton Agency co-producing venture of "The Capitol Steps" Obama Mia Tour performance in Northampton, our first independent production since our WFCR days, was a success. Mike and I had co-produced The Capitol Steps for seven seasons at Mount Holyoke as a WFCR benefit. We'd both worked together on other Capitol Steps performances (he as producer, me as publicist) in Vermont, Cambridge, and Orlando. This was our first shot doing it on our own.
The Academy of Music Theatre in Northampton was the ideal venue. Theatre director Debra J'Anthony and general manager Matt Meers were great to work with, as was Mark Florence at the Northampton Box-Office. Communication Angle provided great marketing materials. We also had great support from our sponsors, The Valley Advocate, Daily Hampshire Gazette, and 88.5FM/WFCR and 640AM/WNNZ.
I always like to thank the people behind the scenes who make collaborations successful, so an appreciative shout-out to: Patty Desroches, Mark Iacuessa, Vanessa Cerillo, Chris Daly, and Michael Kusek.
Some of the great media features generated here:
***Amherst Bulletin and Daily Hampshire Gazette interview with Elaina Newport, co-founder of The Capitol Steps: http://www.amherstbulletin.com/story/id/159796/
***Springfield Sunday Republican interview with Bari Biern, a member of The Capitol Steps: http://www.masslive.com/springfield/republican/index.ssf?/base/news-25/1257495358325930.xml&coll=1
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