The Capabilities Recap: 3/30/09-Updated

Mark G. Auerbach
Public Relations

Capabilities

Since 1986, we've provided marketing, public relations, special events and development counsel to a variety of local, regional and national retail, cultural, travel and non-profit clients.


Some clients have included (list available upon request):

***Academy at Charlemont, Charlemont, MA. Marketing and public relations counsel for benefit concerts (The Paul Winter Consort and The Jazz Mandolin Trio).
***AOL / America Online, Community Leaders program supervisor, host, newsletter editor.
***The Center for Cross-Cultural Studies (CCCS), Amherst, MA. Public relations counsel for tourism programs in Spain and Cuba for an educational study-abroad company.
***Cross-Culture Journeys, Amherst, MA. Public relations and marketing counsel for an international travel company and its subsidiaries: Edit company's e-newsletter.
***DIFFA/The Design Industries Foundation Fighting AIDS/Western Mass. Developed and marketed all special events which raised over $100,000 for local AIDS service organizations.
***Indiana University, Bloomington IN. Seminar in public relations and marketing for arts administration programs.
***Mike Thornton Agency, Falls Church, VA. Marketing/public relations for The Capitol Steps performances in Brattleboro, VT (9/14/08) and Cambridge, MA (11/29/08) and Mike Thornton "Step Back" Concert at Yorktown Bistro, Arlington, VA
***OnlinePartners.Com, San Francisco, CA. (same role as with AOL)
***Pioneer Arts Center of Easthampton (PACE), MA. Marketing/public relations support for performances of the musical "Falsettos" at the Academy of Music in Northampton, MA.(5/01/09-5/03/09, 5/08/09-5/10/09)
***Pioneer Valley Convention and Visitors Bureau, Springfield, MA. (became Greater Springfield Convention and Visitors Bureau). Marketing and public relations counsel. Organized press tours of the region and developed organization's membership program.
***The Rouse Company, Columbia, MD. Arts in the Marketplace projects including the National Bel Canto Opera Competition, special projects public relations for Eastfield Mall, Springfield, MA
***Says You!, the public radio quiz show.
***StageWest, Springfield, MA. Public relations and marketing counsel for AEA LORT theatre company.
***Stanley Park of Westfield, MA. Public relations and marketing counsel for summer concert series with the Hartford and Springfield Symphony Orchestras.
***Western New England College, Springfield, MA. Seminar in public relations and marketing for communications department.
***88.5FM/WFCR, NPR News and Music for Western New England, Amherst, MA. Produced all live special events, international and domestic travel programs, and community events on a project basis. Selected special events included: "A Prairie Home Companion" and "Says You!" live broadcasts; lectures/book tours with NPR personalities David Brancaccio, Bob Edwards, Ira Glass, Terry Gross, Garrison Keillor, Ketzel Levine, David Sedaris, Scott Simons, Linda Wertheimer; authors Augusten Burroughs, Jane Goodall, Anne Lamott, Andrew Weil; performances with Emanuel Ax, Eric Bogosian, Connecticut Opera Express, Spalding Gray, Matt Haimovitz, The Pittsburgh Collective, and Sonny Rollins. Selected travel programs included: Santa Fe Opera, Cuba, Prague International Music Festival, Barcelona/Terassa Jazz Festival, Costa Rica, Galapagos, Berlin. From 1987-2001, served as station's Public Relations / Underwriting Director. Supervised all underwriting, special events, public relations and marketing for station programming and activities. Supervised 3-4 underwriting sales staff and outsourced personnel (designers) on a project basis.

Other Employment

1985-1986: Director of Marketing, Greater Miami Opera, Miami, FL. Coordinated all marketing and public relations campaigns for a major opera company's winter season.

1982-1985: Director of Marketing and Communications, Springfield Symphony Orchestra, Springfield, MA. Coordinated all marketing and public relations campaigns for the orchestra's classical and pops series, regional and New England tours, Washington, DC performances, and summer concert series.

1979-1981: General Manager, Connecticut Ballet, New Haven, CT. Coordinated marketing and development programs; produced New England tours of "The Nutcracker" and "Carmina Burana", Washington DC Kennedy Center residency and Carter Barron Amphitheatre summer performances.

1977-1979: Director, Houston Ticket Center, Houston, TX. Organized and administered Houston's first coordinated single ticket and group sales operations for Houston Grand Opera, Houston Ballet, Houston Symphony Orchestra, and Society for the Performing Arts. Computerized all ticketing operations.

1973-1977: Manager of Ticket Services, Wolf Trap Foundation for the Performing Arts, Vienna, VA. Coordinated all subscription, single ticket, group sales operations for major summer concert venue.

Journalism Experience

2008-Present: Editorial Advisory Panel, Executive Travel (American Express SkyGuide) Magazine
2006-Present: Editorial Board. NMH Magazine, Northfield Mount Hermon School.
1997-Present: Editor: COS Newsweekly. Online newsletter originally started for AOL LGBT Community.
1987-Present: Free-Lance Reporter: Articles/reports in Stagebill, Show Music, Horizon, Symphony Magazine, Broadway News Bureau, Turley Publications (Wilbraham/Hampden Times). Correspondent for "American Talk Radio Countdown" and "A Touch of Grey" (syndicated programs).
1994-1997: Theatre/Arts Reporter, The Optimist Weekly, Northampton, MA
1987-1997: Arts/Travel Editor, Jewish Weekly News of Western Massachusetts, Springfield and Northampton, MA.
1991-1993: Reporter/Anchor, WNNZ-AM (Celia Communications), Springfield, MA
1987-1989: Reporter/Anchor, WSPR-AM (H&H Broadcasting),Springfield, MA

Article for Broadway News Bureau can be found at: http://www.dupont.com/playhousetheatre/feat.html

Education

1972-1973: Yale University/Yale School of Drama, New Haven, CT. Theatre Administration.
1968-1972: American University, Washington, DC. B.A. in Theatre Management, 1972.
1966-1968: Northfield-Mount Hermon School, Northfield, MA.

Professional and Community Activities

Current/Former Member: American Theatre Critics Association, Advertising Club of Western Mass, Valley Press Club

Current/ Former Board of Directors: DIFFA/Design Industries Foundation Fighting AIDS/Western Massachusetts Chapter (Chair: 1990-1994); Community Music School of Springfield; UMASS Arts Extension Service. Steering Committees: Hatikvah Holocaust Education and Resource Center of Western Massachusetts, Springfield, MA; Springfield Arts Festival, Springfield, MA; UMASS Fine Arts Center 20th Anniversary Gala. The Food Bank of Western Massachusetts Capital Campaign Media Committee.