5/26/21 On The Mark: Athenaeum Spotlight Pilot

Pilot for Athenaeum Spotlight with Guy McLain, which launches monthly on WCPC15 and 89.5fm/WSKB. https://www.youtube.com/watch?v=qM7-GfLMj6U

ArtsBeat TV/Radio 5/28/21

Program Note! NEW ArtsBeat TV/Radio on FRI at 8AM on WCPC15, and 89.5fm/WSKB. Julianne Boyd and Charlie Siedenburg preview Barrington Stage Company’s ambitious outdoor and indoor theatre season. Watch! Listen! Stream! https://www.youtube.com/watch?v=Tm4ImJdC5jw

June Newsletter from Mark G. Auerbach Public Relations

June, 2021 Dear Clients, Colleagues and Friends, We're pleased to showcase our clients’ activities. Gaslight Entertainment, along with Mark G. Auerbach Public Relations, are sponsors of the new Southwick Drive-In Concerts live at The Wick. The series opened with the legendary Roomful of Blues. Beatlemania Again performs on June 11, and concerts will run through the summer. Jay Pagluica, my colleague at Gaslight Entertainment and WCPC15/89.5fm/WSKB is production director for this series.. For series details: https://www.westfieldlivemusic.com/southwick-reset-1 Berkshire Film and Media Collaborative will be offering another series of workshops with Hollywood agent and literary manager Marilyn R. Atlas on June 3, 10, and 24. Her previous workshops on screenwriting were sold out. For details: https://www.eventbrite.com/e/writing-pitching-workshops-with-literary-agent-producer-marilyn-atlas-tickets-152920365931?fbclid=IwAR2wacMT1d8dkIPCIKW_cGzIrSyYfalyIaERCfYDmsEeVUxX2XUaSQQGGTs Game Changers in Medicine creator and Dramatic Health CEO Sean Moloney told his own journey in a compelling Dramatic Health webinar. https://www.dramatichealth.com/may-2021-webinar-we-are-all-patients/?fbclid=IwAR3EHK3ecclDE8aZRwzMZki04FyArGvdP5VfLBlMZxuZD309J6SDRsbgCs8 Shameless Self-Promotion New Series! Coming to WCPC15 and 89.5fm/WSKB as a spin-off of On The Mark. Westfield Athenaeum Director Guy McLain and I are collaborating on a new hour long monthly series, Athenaeum Spotlight with Guy McLain, which will combine a behind-the-scenes look at The Westfield Athenaeum with Guy’s interests in history. A pilot runs on May 26. I will produce and occasionally co-host the program. https://www.youtube.com/watch?v=qM7-GfLMj6U On The Mark, my talk show, airs on Wednesdays at 8AM on WCPC15 and 89.5fm/WSKB. ArtsBeat TV/Radio airs on Fridays at 8AM. Episodes for both are archived on YouTube on WSKB Community Radio’s YouTube page. https://www.youtube.com/channel/UCjzPcoGhNs723gdf2cFc1pQ/videos ArtsBeat also appears on Tuesdays on Pioneer Valley Radio’s Brad Shepard Today. Stream after 6AM. And, as the live theatre season ramps up, I’ll be contributing reviews, as shows open. http://pioneervalleyradio.com/category/programs/brad-shepard-today/ ArtsBeat runs in print on Tuesdays in The Westfield News, and reviews run as shows open. https://thewestfieldnews.com/ Succeeding in Small Business runs my monthly column on public relations and marketing. https://www.succeedinginsmallbusiness.com/ Have a safe and happy Memorial Day weekend, which heralds the arrival of Pool Season and White Shoe Season. Our offices will be closed on Monday, May 31.

Westfield News ArtsBeat 5/25/21

Westfield News ArtsBeat 5/25/21. Berkshire Theatre Group, Goodspeed, Berkshire Theatre Critics Association and arts news for WMass and No.CT. https://thewestfieldnews.com/arts-beat-369/

5/25/21 ArtsBeat on Pioneer Valley Radio

New ArtsBeat on Pioneer Valley Radio’s Brad Shepard Today. News from Berkshire Film and Media Collaborative, Goodspeed, and Barrington Stage. segment begins at: 4:42 http://pioneervalleyradio.com/2021/05/25/brad-shepard-today-tuesday-may-25-2021/

New Program from ArtsBeat

Program Note: 5/26/21. 8AM. On The Mark TV/Radio introduces “Athenaeum Spotlight with Guy McLain”. The Athenaeum’s new director, who will chat with guests about history, art, books, and more. Catch this pilot episode. Watch! Listen! Stream! https://www.youtube.com/watch?v=qM7-GfLMj6U

Media Release: Berkshire Film and Media Screenwriting Workshops with Marilyn Atlas

DATELINE: May 20, 2021 FOR IMMEDIATE RELEASE CONTACTS: Mark G. Auerbach Public Relations. 413-427-7352 or mgauerbach@gmail.com or Diane Pearlman, Berkshire Film and Media Collaborative. 413-329-3912 or diane@berkshirefilm.org BERKSHIRE FILM AND MEDIA COLLABORATIVE OFFERS ONLINE WORKSHOPS LED BY HOLLYWOOD PRODUCER AND AGENT MARILYN R. ATLAS Atlas to provide industry insider expertise on what’s hot in Hollywood, in-depth character development, and perfecting the pitch. Building on the success of professional-level screenwriting and pitching classes held this winter, Berkshire Film and Media Collaborative is pleased to present three new online workshops on writing and selling screenplays and scripts led by award-winning Hollywood talent/literary manager and producer Marilyn R. Atlas on June 3, June 10, and June 24. What’s Hot in Hollywood: The Current State of the Film and Television Marketplace Atlas leads a two-hour in-depth exploration of what studios and producers are buying right now, focusing on the types of projects being "green lit" by film and television studios. She’ll share tips, tricks, tools, and tactics for participants to reach out to production companies and get their screenplays “seen,” addressing how those who don’t live in LA or NYC can get in the game, how streaming services have shifted the playing field, and other crucial topics including film contests, leveraging YouTube, and securing representation. This enlightening workshop will be held online on Thursday, June 3, 6–8 pm ET. Tickets—$45, student tickets $30. Perfect Pitch: Creating a Powerful Treatment and Pitch Deck/Look Book In this hands-on, interactive workshop Atlas elucidates two critical tools necessary to generate interest in a screenplay: the treatment and the pitch deck (aka look book). The class will review and discuss examples of treatments, and participants will have the rare opportunity to sharpen their tools and presentations by actually pitching to a Hollywood pro. Perfect Pitch will be held online on Thursday, June 10, 6–8 pm ET. Tickets– $65; student tickets $45. Class size limited to 20. Navigating Character Arcs: Hone Your Script by Deepening Your Character. In this hands-on, interactive workshop, Atlas explains why writers must know their protagonists inside and out to give their scripts an authenticity that draws people in. She’ll examine how creating profound character arcs enables writers to refine their theme, strengthen their script, and make their mark as a storyteller. This workshop is limited to just 20 participants to allow Navigating Character Arcs will be held online Thursday, June 24, 6–8 pm ET. Tickets—$65; student tickets $45. Class size limited to 20. More information and tickets are available at www.berkshirefilm.org via https://www.eventbrite.com/e/writing-pitching-workshops-with-literary-agent-producer-marilyn-atlas-tickets-152920365931 Berkshire Film and Media Collaborative executive director Diane Pearlman says she’s pleased to bring Marilyn back to lead these workshops: “Marilyn provides the inside-Hollywood perspective that gives writers, directors and producers a clear advantage in getting their projects onto the page and into production. We had tremendously positive feedback from her January classes, and we’re thrilled we can leverage her expertise to take members of our community to the next level.” Barbara Newman, a Berkshire-based film producer (and author of The Dreamcatcher Codes) who has worked with Atlas, sings her praises: “Marilyn is dynamic, brilliant, and on the pulse of the industry. Working with her made me pitch-ready; she made my characters, my story, and my writing better. If you're screenwriting, pitching, character building, or world-building, take her class. You'll walk away saying Wow.” Marilyn Atlas is a Hollywood talent agent, literary manager, and producer with a longstanding commitment to diversity and the portrayal of strong female protagonists. She’s the producer of the HBO Sundance winning film Real Women Have Curves (now in development as a Broadway show) and The Choking Game on Lifetime, among other films. Atlas has also produced several plays, and she’s currently developing multiple film and television projects. Atlas is a sought-after speaker at writers’ conferences; she’s co-author of the relationship-based, screenwriting guide, Dating Your Character (Stairway Press) or www.datingyourcharacter.com. The Berkshire Film and Media Collaborative (BFMC) is a creative economic engine that supports production and workforce development in Western Massachusetts. BFMC develops educational and workforce enrichment courses, offers networking events for industry professionals, acts as a resource for visiting productions, creates jobs within our communities in the film industry and provides an online production guide and locations database as a resource for filmmakers. BFMC is a 501(c)(3) non-profit organization. For details: www.berkshirefilm.org. -30-

ArtsBeat TV/Radio 5/21/21

5/21/21 8AM. New ArtsBeat TV Radio on WCPC15 and 89.5fm/WSKB. Elisa Hale previews some of the programs at Goodspeed, and Lisa Davol and Dee Boyle Clapp unveil a new arts hub that will interest everyone working in the W.Mass.creative economy. Watch! Listen! Stream! https://www.youtube.com/watch?v=-CbiSv2kf7w

On The Mark TV/Radio 5/19/21

Program Note: On The Mark, WED 8AM on WCPC15 and 89.5fm/SSKB. All new program! Westfield native Deborah Laxton-Rizza talks about her new thriller Victims Inc, and Maggie D’Amour takes us backstage at Big Y. Watch! Listen! Stream! https://www.youtube.com/watch?v=R9jhgVzra84

Media Release: Beatlemania Again Southwick Concert

Dateline: May 13, 2021 For Immediate Release Contacts: Jay Pagluica Jay.Pagluica@xerox.com or 860 234 9605 Mark G. Auerbach, Mark G. Auerbach Public Relations mgauerbach@gmail.com or 413.427.7352 Beatlemania Again Performs Drive-In Concert to Benefit Southwick Civic Fund on June 11 The national touring and recording artists Beatlemania Again headline a summer series of live drive-in concerts on Friday,June 11, 2021 to benefit the Southwick Civic Fund, a nonprofit group that is all about giving back to the communities of Southwick, Granville, and Tolland. The Civic Fund creates and produces events that enhance the quality of life by providing people with a sense of community spirit, celebration and civic pride. The concert will be held at the Southwick MotoX Track (The Wick) on Legion Road in Southwick, MA. Showtime for all is 7:30PM. Beatlemania Again has been covering the music of The Fab Four for over 20 years, and their Southwick concert covers the quartet’s rise to fame on TV’s The Ed Sullivan Show to their legendary Sgt. Pepper album to their last live concert together in 1969. The Beatlemania Again cast includes: Marty McGowan as John Lennon; Alan LeBoeuf as Paul McCartney; Tyler Lindemuth as George Harrison, and Rich Morello as Ringo Starr. For details on Beatlemania Again, visit https://beatlemaniaagain.com/ . The concert will follow all current CDC and local health department guidelines. Each vehicle will have a space next to it for the occupants to set up lawn chairs or blankets to enjoy the show. A modest PA and lighting will provide real concert feel to the event. For questions about ticketing, and other programs on the series: https://www.westfieldlivemusic.com/southwick-reset-1 Upcoming concerts on the series, produced by Paul Lococo of Help Keep Music Education Alive, are: Foreigners Journey (July 9) and an August concert to be announced. Tickets for Beatlemania Again are on sale at Delaney’s Market, 587 East Main St. Westfield, MA, westfieldlivemusic.com/southwick or by calling 800-316-8559.

Westfield News ArtsBeat 5/18/21

Westfield News ArtsBeat 5/18/21. News from Talcott Mountain Music Festival, Barrington Stage, Berkshire Theatre Group, WAM Theatre and more. https://thewestfieldnews.com/arts-beat-368/

5/18/21 ArtsBeat on Pioneer Valley Radio

New ArtsBeat on Pioneer Valley Radio’s Brad Shepard Today. News from Talcott Mountain Music Festival, Berkshire Theatre Critics Association, Historic Deerfield, New England Public Media and more. segment begins at: 3:14 http://pioneervalleyradio.com/2021/05/18/brad-shepard-today-tuesday-may-18-2021/

Westfield News review: Christiane Noll

My Westfield News review: Christiane Noll: Coming Alive Again, streamed courtesy of TheaterWorks Hartford and Goodspeed Musicals. https://thewestfieldnews.com/review-christiane-noll-coming-alive-again/

Review: Christiane Noll / Pioneer Valley Radio

My Pioneer Valley Radio review of Christiane Noll: Coming Alive Again, streaming courtesy of TheaterWorks Hartford and Goodspeed. segment begins at 2:25. http://pioneervalleyradio.com/2021/05/12/brad-shepard-today-wednesday-may-12-2021/

Westfield News ArtsBeat 5/11/21

Westfield News ArtsBeat 5/11/21. Roomful of Blues, Playhouse on Park, Silverthorne Theatre, Springfield Symphony Orchestra, in the spotlight and arts news for WMass and No.CT. https://thewestfieldnews.com/arts-beat-367/

5/11/21 ArtsBeat on Pioneer Valley Radio

New ArtsBeat on Pioneer Valley Radio’s Brad Shepard Today. Roomful of Blues opens a live outdoor concert series at the Wick! Jen Campbell headlines Silverthorne Theatre’s “When We Get Good Again”; Playhouse on Park returns to live performances and more. Segment begins at: 3:39 http://pioneervalleyradio.com/2021/05/11/brad-shepard-today-tuesday-may-11-2021/

May Article: Succeeding in Small Business

My May article for Succeeding in Small Business. https://www.succeedinginsmallbusiness.com/changing-your-messaging-as-we-move-toward-the-new-business-as-usual/

ArtsBeat TV/Radio 5/08/21

Program Note: Chester Theatre will be up and running this summer—at Hancock Shaker Village. FRI at 8AM on ArtsBeat TV/Radio, Artistic Director Daniel Elihu Kramer, and company members Angela Combest, Tara Franklin, James Barry and Paul Pontrelli share the excitement. WCPC15 and 89.5fm/WSKB. Watch! Listen! Stream! https://www.youtube.com/watch?v=pFxtmQfKMwQ

Westfield News ArtsBeat 5/04/21

Westfield News ArtsBeat 5/04/21. The latest on Shakespeare & Company, Hershey Felder, The Boston Pops, and arts news for WMass and No.CT. https://thewestfieldnews.com/arts-beat-366/

ArtsBeat on Pioneer Valley Radio 5/04/21

New ArtsBeat tomorrow on Pioneer Valley Radio’s Brad Shepard Today. News from Shakespeare & Company, Heartbeat Opera, The Boston Pops, Southwick Concerts and more. segment begins at: 6:00. http://pioneervalleyradio.com/2021/05/04/brad-shepard-today-tuesday-may-4-2021/

Media Release: Southwick Concerts

Dateline: May 3, 2021For Immediate ReleaseContacts: Jay PagluicaJay.Pagluica@xerox.com Roomful of Blues Opens 2021 Drive-In Concerts to Benefit Southwick Civic Fund The national touring and recording artists Roomful of Blues will open a summer series of live drive-in concerts on Friday, May 14, 2021 to benefit the Southwick Civic Fund, a nonprofit group that is all about giving back to the communities of Southwick, Granville, and Tolland.  The Civic Fund creates and produces events that enhance the quality of life by providing people with a sense of community spirit, celebration and civic pride. All concerts will be held at the Southwick Motocrosstrack (The Wick) on Legion Road in Southwick, MA. Showtime for all  is 7:30PM.    For the last 50 years, Roomful of Blues has become legendary in the Blues World. This eight-piece band delivers the best in blues and swing.  They’ve toured the world and recorded over 25 albums.  With five Grammy nominations and a slew of music awards and accolades, Roomful has become a recognized leader in their genre.  The band has entertained blues fans worldwide with swing, rock ’n' roll, funk, and contemporary blues.  They have shared the stage and worked with legends like B.B. King, Otis Rush, Stevie Ray Vaughan, Eric Clapton, and Carlos Santana.  They’ve performed in cities from coast to coast, traveling to 22 countries including Lebanon, Poland, Spain, Italy, France, and Portugal. For details on Roomful of Blues: https://www.roomful.com/.The concert will follow all current CDC and local health department guidelines.   Each vehicle will have a space next to it for the occupants to set up lawn chairs or blankets to enjoy the show.  A modest PA and lighting will provide real concert feel to the event. For questions about ticketing, and other programs on the series: https://www.westfieldlivemusic.com/southwick-reset-1 Upcoming concerts on the series, produced by Paul Lococo of Help Keep Music Education Alive, are: Beatlemania Again (June 11), Foreigners Journey (August 13) and a July concert to be announced. Tickets for Roomful of Blues  are on sale at Delaney’s Market, 587 East Main St. Westfield, MA, westfieldlivemusic.com/southwick or by calling 800-316-8559.

5/05/21 On The Mark TV/Radio

Program Note: New On The Mark, WED 8AM on WCPC15 and 89.5fm/SSKB. Dori Gaulin and Aubree Carr work to protect and maintain Granby’s Forge Pond, and Jay Pagluica previews some summer concert series in the area which benefit local non-profits. Watch! Listen! Stream! https://www.youtube.com/watch?v=j_JwOoPOUl0