PRIME Magazine. November 2014

My November article for PRIME Magazine about humor in the marketing mix, which includes a quote from Elaina Newport, co-founder of The Capitol Steps. I originally wrote this for "Succeeding in Small Business". http://www.primeontheweb.com/finance/yourbusinessadding/

Westfield News Arts Beat 10/30/14

My Westfield News Arts Beat 10/30/14. "Wicked" flies into the Bushnell, "On The Town" travels from Pittsfield to Broadway, NEPR's "Jazz A La Mode" turns 30. http://thewestfieldnews.com/arts-beat-50

Westfield News Review / Hamlet at Hartford Stage

My Westfield News review of "Hamlet" at Hartford Stage. http://thewestfieldnews.com/review-hamlet-hartford-stage

Westfield News Arts Beat 10/21/14

Westfield News Arts Beat column 10/21/14. "In Darfur" at WAM, six CT theatres to fall for and more. http://thewestfieldnews.com/arts-beat-49

Media Release #2 / Berkshire Film and Media Exchange

DATELINE: October 17, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Ellen Gorman

Berkshire Film and Media Collaborative

413-528-4223

ellen@berkshirefilm.com

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-427-7352

mgauerbach@gmail.com

BERKSHIRE FILM AND MEDIA COLLABORATIVE PRESENTS THE FIRST EVER “WESTERN MASSACHUSETTS FILM AND MEDIA EXCHANGE”ON OCTOBER 24 AT BAYSTATE HEALTH’S CONFERENCE CENTER IN HOLYOKE, MA...WORKSHOPS AND PANELISTS ANNOUNCED

(Pittsfield, MA) The Berkshire Film and Media Collaborative (BFMC) is pleased to announce that the first ever Western Massachusetts Film and Media Exchange will take place on Friday, October 24 from 10 AM – 6 PM at the Baystate Health Whitney Avenue Conference Center in Holyoke, MA. This daylong event for local film and video professionals and businesses that use film and video in their marketing, features Oscar-winning director and visual effects pioneer, Douglas Trumbull, as keynote speaker. 

Since 2009, the Berkshire Film and Media Collaborative (BFMC) has created educational, workforce and production opportunities in Western Massachusetts as a creative economic engine for the region. BFMC offers networking events for industry professionals, develops educational and workforce enrichment courses, acts as a resource for visiting productions, creates jobs within our communities in the film and media industry and provides an on-line production guide and locations database as a resource for filmmakers. BFMC is a fund of the Berkshire Taconic Community Foundation, a 501(c)(3) public charity. 

As the first business-to-business film and media event of its kind in the region, The Exchange expects to draw attendees – including filmmakers, actors, production and post-production professionals, marketing and PR executives and local business owners – from Western Massachusetts, Vermont and New Hampshire, as well as the Albany, Hartford and Boston areas.   

BFMC Executive Director, Diane Pearlman, is particularly excited about the participation of American film director and visual effects pioneer Douglas Trumbull. “Doug Trumbull is a true visionary,” she says. “He has developed new technology here in western Massachusetts that is used throughout the film industry. His creativity and innovative filmmaking techniques are an inspiration to those of us in the business.” 

Mr. Trumbull has participated in many landmark movies including 2001: A Space Odyssey, Close Encounters of The Third Kind, Star Trek: The Motion Picture, Blade Runner, Brainstorm and Silent Running. His latest short film, UFOTOG – shot at 120fps and projected in 3-D – debuted at this year’s Toronto International Film Festival and has piqued the interest of many in the film industry. A longtime resident of Western Massachusetts, he has started several film-related companies in the region.

Panelists and workshop participants include: Roger Sherman, the award-winning documentary filmmaker an co-founder of Florentine Films; Mary Jo Cranmore and Michael Oberther of Client Cycle Marketing; entertainment attorney Frederick U. Fierst; Barbara Newman, founding partner of BrandVisioning; and Matt Syrett, producer and product development specialist.

For filmmakers and entrepreneurs, as well as businesses looking to incorporate film and video into their marketing mix, there will be workshops on “The Business of Independent Filmmaking”,  “Making The Most of Your Video Message”, “The Business of Running Your Business”, “Branding and Marketing Your Small Business”, and “Video Marketing 101: Video as Part of Your Marketing/PR Plan”. Baystate Health will present three programs on health and wellness, including “Stress Management”, “Nutrition on The Go”, and “Exercises for the Core”, all led by professionals from their health and wellness programs. A complete list of seminars and workshops and those participating is available at www.berkshirefilm.com. 

“This is going to be an exciting and informative event for an industry that is growing in our region,” says Pearlman. “People exchanging ideas, finding resources and showcasing talent – for those in the business and those who want to know more about it - you can’t afford not to be there!”

Tickets for The Exchange are $45 through October 19 and $55 after October 19 and at the door (students, $25). Admission includes full access to all Exhibits, workshops/panels and demos, along with breakfast, lunch and a networking cocktail party to conclude this groundbreaking event. For tickets, sponsorship opportunities and more information, go to BFMC’s website:www.berkshirefilm.com or call their office 413.528.4223. 

To date, event sponsors include: AJA Video Systems, Anzovin Studio, Baystate Health, Blackmagic Design, BorisFX, Client Cycle Marketing, Economic Development Council of Western Massachusetts, HB Communications with AVID, HUNT’S Photo and Video, IMAGINE Magazine, Jx2 Productions, Mark G Auerbach Public Relations, Massachusetts Cultural Council, MassLive, Maureen Sullivan Media Group, New England Public Radio, Other World Computing, The Republican, Westfield News Group, Westfield State University, and the Williamstown Film Festival. 

For further information about the Berkshire Film and Media Collaborative, call 413-528.4223 or visit www.berkshirefilm.com

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NOTE TO THE MEDIA

Photographs of Diane Pearlman and Douglas Trumbull are available upon request.

My Westfield News Review: Goodspeed Musicals' "Irving Berlin's Holiday Inn"

I cant get those dance numbers out of my head. http://thewestfieldnews.com/goodspeed-stages-irving-berlins-holiday-inn

Westfield News Arts Beat 10/16/14

Westfield News Arts Beat 10/16/14. http://thewestfieldnews.com/arts-beat-48

My Forthcoming Speaking Gig on "Public Relations 101", Enfield CT November 1

FOR IMMEDIATE RELEASE - Contact Bill Corbett (860) 265-2272

(organization logo and speaker JPGs attached)

ENFIELD, CT (10/14/2014) – The Hartford Springfield Speakers Network (HSSN) will host a dynamic presentation by public relations consultant, Mark G. Auerbach, Saturday, November 1, for professionals interested in learning top-notch techniques for showcasing themselves as an expert in their field. The presentation is titled “How to Market and Promote Yourself” and will be held at the Enfield/Longmeadow Holiday Inn on Bright Meadow Blvd. in Enfield, CT.

Mark G. Auerbach has been practicing the art of public relations and marketing, since the mimeograph machine was pumping out press releases in the early 1970s. He studied at Northfield Mount Hermon School, American University, and The Yale School of Drama, and began his career in marketing and public relations with arts organizations like Wolf Trap (Washington, DC), Houston Grand Opera and Houston Ballet, Connecticut Ballet, Greater Miami Opera, Springfield (MA) Symphony, and StageWest (Springfield, MA).

The Hartford Springfield Speakers Network (HSSN) is a networking group made up of southern New England speakers, marketers, authors, publishers, entrepreneurs, coaches, sales professionals and small business owners who meet monthly to network and to learn how to grow their business and build their brand. Meeting attendance is $30 per meeting but anyone can attend their first meeting for free.

FREE advance registrations for this November 1^st event are required for those who have not previously attended an HSSN meeting. Registrations for non-members are now being accepted at http://HSSN1.eventbrite.com. A capacity attendance is expected. For more information about this event or the Hartford Springfield Speakers Network, visit http://hssn.info or call Bill Corbett at(860) 265-2272.

Westfield News Arts Beat 10/09/14

"Hamlet" in Hartford, Joy Behar, Angels in America and more. http://thewestfieldnews.com/arts-beat-47

Humor in Marketing / My Succeeding in Small Business Blog Article / October 2014

Comedy in marketing can work, if you do it right. Elaina Newport from The Capitol Steps offered me insight on how to make humor work. http://www.succeedinginsmallbusiness.com/use-humor-in-marketing-wisely/#.VDQg1M1fwzZ

Press Release: Suffield Academy Open House

DATELINE: October 2, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Maeve Ryan

Director of Marketing & Communications

Suffield Academy

860-386-4466

mryan@suffieldacademy.org

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-427-7352

mgauerbach@gmail.com

SUFFIELD ACADEMY HOSTS OPEN HOUSE FOR PROSPECTIVE STUDENTS ON SATURDAY, OCTOBER 25

Suffield, Connecticut--Suffield Academy, an independent co-educational college preparatory school for students in grades 9-12, will host an Open House on Saturday, October 25, from 10:15AM to 1PM at Centurion Hall on the Suffield Academy campus in Suffield, CT.

Prospective Suffield Academy day students, boarding students, and parents can meet admissions counselors, faculty and coaches, visit the campus on student-led tours, and lunch with the Suffield Academy community.

According to Charles Cahn III, Headmaster, "Suffield Academy is a school that combines challenging academics and high standards with an encouraging, supportive atmosphere. It is a special community that continues to lead the way in the independent school world."

Suffield Academy offers a diverse academic program and extracurricular opportunities in athletics and the arts. For a portrait of Suffield Academy's community: http://www.suffieldacademy.org/about

Advance reservations are required. To reserve a spot, please RSVP to 860.386.4400 or saadmit@suffieldacademy.org.

For information on the Suffield Academy admissions process: http://www.suffieldacademy.org/requestinfo.

For visitor information on Suffield Academy, directions, transportation, nearby lodging, and more: http://www.suffieldacademy.org/visit.

Suffield Academy, founded in 1833, is an independent, co-educational college preparatory school for boarding and day students in Suffield, Connecticut. Suffield Academy has a tradition of academic excellence combined with a strong work ethic and leadership building programs. For information on Suffield Academy's programs and services: www.suffieldacademy.org.

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Media Release / Berkshire Film and Media Collaborative Film and Media Exchange on October 24 in Holyoke, MA

DATELINE: October 3, 2014

FOR IMMEDIATE RELEASE

CONTACTS:

Ellen Gorman

Berkshire Film and Media Collaborative

413-528-4223

ellen@berkshirefilm.com

Mark G. Auerbach

Mark G. Auerbach Public Relations

413-427-7352

mgauerbach@gmail.com

BERKSHIRE FILM AND MEDIA COLLABORATIVE PRESENTS THE FIRST EVER “WESTERN MASSACHUSETTS FILM AND MEDIA EXCHANGE”ON OCTOBER 24 AT BAYSTATE HEALTH’S CONFERENCE CENTER IN HOLYOKE, MA

(Pittsfield, MA) The Berkshire Film and Media Collaborative (BFMC) is pleased to announce that the first ever Western Massachusetts Film and Media Exchange will take place on Friday, October 24 from 10 AM – 6 PM at the Baystate Health Whitney Avenue Conference Center in Holyoke, MA. This daylong event for local film and video professionals and businesses that use film and video in their marketing, features Oscar-winning director and visual effects pioneer, Douglas Trumbull, as keynote speaker. 

Since 2009, the Berkshire Film and Media Collaborative (BFMC) has created educational, workforce and production opportunities in Western Massachusetts as a creative economic engine for the region. BFMC offers networking events for industry professionals, develops educational and workforce enrichment courses, acts as a resource for visiting productions, creates jobs within our communities in the film and media industry and provides an on-line production guide and locations database as a resource for filmmakers. BFMC is a fund of the Berkshire Taconic Community Foundation, a 501(c)(3) public charity. 

As the first business-to-business film and media event of its kind in the region, The Exchange expects to draw attendees – including filmmakers, actors, production and post-production professionals, marketing and PR executives and local business owners – from Western Massachusetts, Vermont and New Hampshire, as well as the Albany, Hartford and Boston areas.   

BFMC Executive Director, Diane Pearlman, is particularly excited about the participation of American film director and visual effects pioneer Douglas Trumbull. “Doug Trumbull is a true visionary,” she says. “He has developed new technology here in western Massachusetts that is used throughout the film industry. His creativity and innovative filmmaking techniques are an inspiration to those of us in the business.” 

Mr. Trumbull has participated in many landmark movies including 2001: A Space Odyssey, Close Encounters of The Third Kind, Star Trek: The Motion Picture, Blade Runner, Brainstorm and Silent Running. His latest short film, UFOTOG – shot at 120fps and projected in 3-D – debuted at this year’s Toronto International Film Festival and has piqued the interest of many in the film industry. A longtime resident of Western Massachusetts, he has started several film-related companies in the region.

Attendees will participate in a variety of industry-related workshops and presentations. Filmmakers may choose to attend workshops on “The Art of Running Your Own Business” and “Making and Selling Your Film”. Workshops aimed at businesses include “Making a Video 101” and “I Made a Video; How Do I Make the Most of It?” Other presentations at the Exchange include “Look Who’s Working in Massachusetts” (featuring Western Massachusetts talent). Event sponsor Baystate Health will offer three health and wellness workshops -- on stress reduction, good nutrition, and exercises to reduce physical strain -- appropriate for the film (and any) industry! The day will conclude with a “wrap-up” networking party for all attendees.

“This is going to be an exciting and informative event for an industry that is growing in our region,” says Pearlman. “People exchanging ideas, finding resources and showcasing talent – for those in the business and those who want to know more about it - you can’t afford not to be there!”

Tickets for The Exchange are $45 through October 19 and $55 after October 19 and at the door (students, $25). Admission includes full access to all Exhibits, workshops/panels and demos, along with breakfast, lunch and a networking cocktail party to conclude this groundbreaking event. For tickets, sponsorship opportunities and more information, go to BFMC’s website: www.berkshirefilm.com or call their office 413.528.4223. 

To date, event sponsors include: AJA Video Systems, Baystate Health, Blackmagic Design, Client Cycle Marketing, HB Communications with AVID, HUNT’S Photo and Video, IMAGINE Magazine, Jx2 Productions, Mark G Auerbach Public Relations, Massachusetts Cultural Council, MassLive, New England Public Radio, Other World Computing, Westfield News Group, and Westfield State University. 

For further information about the Berkshire Film and Media Collaborative, call 413-528.4223 or visit www.berkshirefilm.com

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NOTE TO THE MEDIA

Photographs of Diane Pearlman and Douglas Trumbull are available upon request.

Westfield News Arts Beat 10/02/14

Westfield News Arts Beat 10/02/14. Made in The Berkshires, "Annapurna" at Hartford's TheatreWorks, and more. http://thewestfieldnews.com/arts-beat-46

Westfield News Group Feature on WMass Film Exchange

The Berkshire Film and Media Collaborative presents the first ever WMass Film and Media Exchange on October 24. http://thewestfieldnews.com/first-western-massachusetts-film-media-exchange-brings-hollywood-pioneer-valley