Tuesday, December 31, 2013
I'm Quoteable
Nothing like ending 2013 by being quoted in a ABC News story. http://abcnews.go.com/blogs/health/2013/12/31/tikker-watch-counts-seconds-until-your-death/
Friday, December 27, 2013
Westfield News Arts Beat Column 12/26/13
Goodspeed's Festival of New Musicals, A Midsummer Night's Dream and more. http://thewestfieldnews.com/arts-beat-6
Calendar Listings: 2014 Edition: The Big Broadcast !
DATELINE: January 3, 2014
FOR IMMEDIATE RELEASE
CONTACTS:
Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352
mgauerbach@gmail.com
or
Mark Gionfriddo
Director of Jazz Ensembles
Mount Holyoke College
413-538-3140
mgionfri@mtholyoke.edu
CALENDAR LISTINGS
The Jazz Ensembles of Mount Holyoke College
present the 9th annual edition of
THE BIG BROADCAST !
Sunday, March 9, 2014
2PM and 7PM
Chapin Auditorium
Mount Holyoke College
South Hadley, MA 01075
The Jazz Ensembles of Mount Holyoke College's 9th annual presentation of a live 1940’s radio broadcast created by Mark Gionfriddo (onstage as “Matt Morgan”) with WWLP-TV meteorologist Brian Lapis as emcee “Fred Kelley”. Under Gionfriddo’s direction, the Mount Holyoke Big Band, Vocal Jazz, and Chamber Jazz Ensembles perform well-known tunes from the swing era, including music by Bing Crosby, the Andrews Sisters, Tommy Dorsey, Artie Shaw, and Benny Goodman, among others.
Sponsors to date include: Mount Holyoke College, Loomis Communities,
The Republican/Mass Live, New England Public Radio, and WWLP-22News.
Tickets are general admission. $20.00 premium front and center seating. $15.00 regular seating. $10.00 seniors and students. Tickets are available (beginning January 15, 2014) at the UMASS Fine Arts Center Box-Office in Amherst, at the Odyssey Bookshop, Village Commons, South Hadley, and at the door (subject to availability). For phone orders: 413-545-2511 or 1-800-999-UMASS. For online orders: https://fac.umass.edu/Online/
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Thursday, December 26, 2013
My January 2014 Article for PRIME
It's a revamp of a piece I did for "Succeeding in Small Business". http://www.primeontheweb.com/finance/saycheese8211whyyo/
Monday, December 23, 2013
Friday, December 20, 2013
The "Succeeding in Small Business" Blog I write for is now "The Award-Winning Succeding in Small Business Blog"
"Succeeding in Small Business", the blog I contribute to, is one of the 2013 Best Blogs for Entrepreneurs. YAY!!! http://www.broadviewnet.com/top-entrepreneur-blogs/
Thank you, Jeanne Yocum, for the opportunity to write.
Thursday, December 19, 2013
Westfield News Arts Beat 12/19/13
http://thewestfieldnews.com/arts-beat-4
The print version substituted a different Hartford Symphony performance.
Sunday, December 15, 2013
Mark G Auerbach Public Relations: The Year in Review 2013
Mark G. Auerbach Public Relations
2013 In Review
T’is the season for giving. In lieu of client gifts, cards, and presents, we’ve taken the money we would have spent, and donated it to non-profit organizations that serve our community. We were an eager participant in the second annual Valley Gives initiative. http://valleygives.razoo.com/giving_events/VG13/home
Hopefully, we can express our appreciation to you over a latte in the coming year.
We always like to brag about our current and recent clients and partners. We were pleased to work with the following good people and organizations this past year.
Berkshire Film and Media Collaborative works to connect creative industry film and video people in Western Massachusetts, with folk who want to produce film and video here. We’re working on their steering committee to produce a film and media expo showcasing Western Massachusetts talent in 2014. http://www.berkshirefilm.com/
The Big Broadcast, the live radio show from the Jazz Ensembles at Mount Holyoke College, under the direction of Mark Gionfriddo, returns to Chapin Auditorium for two performances on Sunday, March 9, 2014. Brian Lapis emcees as “Fred Kelley”. Tickets for the 2014 show go on sale in January at the UMASS Fine Arts Center Box-Office. One of the highlights of last season’s show: https://www.youtube.com/watch?v=sInDDOAUbWc
The Capitol Steps brought their “Fiscal Shades of Gray” tour to Sanders Theatre, Harvard University, Cambridge, MA for two performances in November, produced by the Mike Thornton Agency.
Cognate Nutritionals, makers of Fuel For Thought® , the coconut oil beverage, have a new website. http://www.fuelforthought.co/
The David Pakman Show now broadcasts four times a week from New York City. http://www.davidpakman.com/
Harriet Scott Chessman released her fourth novel, “The Beauty of Ordinary Things”, published by atelier26, a small publishing house in Portland, OR. After a series of events in November in San Francisco, she completed a successful New England reading and booksigning tour. The tour resumes in January with visits to Los Gatos (January 3), Berkeley (January 18), and Palo Alto, CA (January 24). www.harrietchessman.com
Kurn Hattin Homes for Children’s music director, Lisa, Bianconi, is one of 10 finalists for the Grammy Foundation’s first annual Music Educator Award. We assisted Kurn Hattin through their auditions for the PBS TV choral competition, “Together in Song” at WGBY-TV. They made it through the finals, with a live performance at The Paramount Theatre in Springfield, MA. To see what Kurn Hattin does: www.kurnhattin.org. To see Lisa’s most recent accolade: http://www.billboard.com/biz/articles/news/record-labels/5819917/grammys-announce-finalists-for-first-ever-music-educator
Suffield Academy, Suffield, CT, sold out its winter Futsal clinic in December. Suffield is now taking applications for the Summer Academy (June 29-August 1, 2014). We assisted Suffield with placing features on its 2013 Commencement, featuring Baystate Health CEO Mark Tolosky, Summer Academy, and more. http://www.suffieldacademy.org/podium/default.aspx?t=163116&rc=0
Victor Acquista, MD’s first book, “Pathways to Health: An Integral Guidebook” made its European debut at the Frankfurt Book Fair last October. Dr. Acquista will head to Denmark to do readings, seminars, and booksignings this Spring, when the book is published in Danish. http://pathstohealth.info/
We also helped several folk “refresh” their resumes for the changing job market. We assisted several individuals find sponsorship opportunities for projects as diverse as translating a foreign novel into English; marketing a jobs skills training center, launching a new musical revue, and building a music festival.
I continue to write features for PRIME Magazine, the “Succeeding in Small Business” blog, and The Westfield News Group. Find links to them at “Random Notes from a P.R. Guy”, my blog. http://mgauerbach.blogspot.com/
Thanks so much to our creative partners, printers, photographers, media reps, and others, who help our clients look good.
Seasons Greetings and Happy New Year to all.
Mark
Thursday, December 12, 2013
My Blog Post: Succeeding in Small Business. December 2013
Some things you can do year-end to get ready for 2014.
http://www.succeedinginsmallbusiness.com/tidy-up-these-small-business-details-so-you-begin-2014-renewed/
Monday, December 9, 2013
Tuesday, December 3, 2013
Tuesday, November 26, 2013
Tuesday, November 19, 2013
Thursday, November 14, 2013
Wednesday, November 13, 2013
Westfield News Arts Beat Column 11/13/13
http://thewestfieldnews.com/arts-beat-12
Please note that the Westfield News website crashed last week, and some of my previous columns and articles have not been restored as yet. If you need a back copy, contact me, and I'll send you one.
Monday, November 11, 2013
Media Release: Harriet Scott Chessman New England 2013 Reading/Booksigning Tour
DATELINE: November 12, 2013
FOR IMMEDIATE RELEASE
CONTACTS:
M. Allen Cunningham, Atelier26 Books
Mark G. Auerbach, Public Relations
AUTHOR HARRIET SCOTT CHESSMAN VISITS NEW ENGLAND ON A DECEMBER READING/BOOKSIGNING TOUR OF HER NEW NOVEL “THE BEAUTY OF ORDINARY THINGS”
Portland, OR--Atelier26 Books, publisher of Harriet Scott Chessman’s new novel, The Beauty of Ordinary Things, has announced that Chessman will make several appearances in New England on her December reading and booksigning tour.
These public events include:
Monday, December 2, 2013 at 4:30PM
Abernethy Room, Middlebury College
131 South Main Street
Middlebury, VT.
Wednesday, December 4, 2013 at 7:00PM
R. J. Julia Booksellers
768 Boston Post Rd.
Madison, CT
(203) 245-3959 or (800) 74-READS
Thursday, December 5, 2013 Time TBD
Water Street Books
The Williams College Bookstore
26 Water Street
Williamstown, MA.
Friday, December 6, 2013 at 7:00PM
Toad Hall Book Store
47 Main Street
Rockport, MA.
A complete list of Harriet Scott Chessman’s readings and booksigning dates is available at: http://www.atelier26books.com/
Atelier26 Books, a new independent press in Portland, OR, released Chessman’s new novel, The Beauty of Ordinary Things, on November 12. Chessman is author of three previous acclaimed novels, including the #1 Indie Next Pick and book-club favorite “Lydia Cassatt Reading the Morning Paper” as well as the Good Morning America Book Club selection and San Francisco Chronicle Top Pick “Someone Not Really Her Mother” and “Ohio Angels”. Her fiction has been translated into ten languages
Harriet Scott Chessman was born in Newark, OH and raised in Granville, OH. A graduate of Northfield Mount Hermon School, Wellesley College (B.A.), and Yale University (Ph.D), Chessman has taught literature and writing at Yale University, Bread Loaf School of English in VT, and Stanford University’s Continuing Studies Program. In addition to her novels, Chessman has authored ”The Public Is Invited to Dance”, a book about Gertrude Stein. She currently lives in the San Francisco Bay Area. For information on Harriet Scott Chessman: http://harrietchessman.com/
With The Beauty of Ordinary Things, Chessman has fashioned a powerful new story about our yearning for wholeness and the enduring weight of our briefest encounters.
Back from a tour of duty in Vietnam, Benny Finn, eldest son in a large Irish-American family, strives to find his bearings amid the everyday life of 1973 New England. At a Benedictine abbey in rural New Hampshire, Sister Clare, a young novice, confronts the day-to-day realities of a cloistered existence. Linking these two is Isabel Howell, a college student soon to discover that she must chart the course of her own life in a way she could not have imagined.
Atelier26 is a micro-press in Portland, OR, founded in 2011, with the aim to publish fiction by contemporary writers in fine editions showcasing the highest design standards. Atelier26 books are offered for sale through an online storefront, and through America's finest independent bookstores. Their premier title, “Date of Disappearance: Assorted Stories” by M. Allen Cunningham, was followed by the Atelier26 Samizdat Series, with Cunningham's “The Honorable Obscurity Handbook: Solidarity & Sound Advice for Writers and Artists”. For information: www.Atelier26Books.com
The Beauty of Ordinary Things
by Harriet Scott Chessman
Paperback: 144 pages
Publisher: Atelier26 Books
List Price: $13.95
Release Date: November 12, 2013
ISBN-10: 0989302318
ISBN-13: 978-0989302319
To order copies of The Beauty of Ordinary Things:
Through publisher (via WePay):
ttps://www.wepay.com/stores/
Through Indie Next:
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Friday, November 8, 2013
Calendar Listings: Suffield Academy Futsal Camp
DATELINE: November 8, 2013
FOR IMMEDIATE RELEASE
CONTACTS:
Maeve Ryan
Director of Marketing & Communications
Suffield Academy
860-386-4466
mryan@suffieldacademy.org
Wayne Patterson
Futsal at Suffield Academy Director
Suffield Academy
860-386-4451
wpatterson@suffieldacademy.org
Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352
mgauerbach@gmail.com
CALENDAR LISTINGS
SUFFIELD ACADEMY FUTSAL CAMP
Sunday, December 1, 2013. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, December 8, 2013. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, December 15, 2013. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, December 22, 2013. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, January 5, 2014. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, January 12, 2014. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, January 19, 2014. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, January 26, 2014. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, February 2, 2014. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Sunday, February 9, 2014. 6PM-7PM for ages 8-11; 7PM-8PM for ages 12-15
Tisch Field House
Suffield Academy
185 North Main Street
Suffield, CT.
SUFFIELD ACADEMY HOSTS FUTSAL CAMP DECEMBER THROUGH FEBRUARY.
Suffield, CT. Suffield Academy will host The Suffield Academy Futsal Camp every Sunday from December 1, 2013 through February 9, 2014 (except Sunday, December 29, 2013). Boys and girls ages 8-15 are encouraged to register for the ten-week program. Younger children may be eligible based on skill. Cost is $150 per player or $140 per player with more than one sibling; team discounts are available.
Futsal is the official indoor sport sanctioned by FIFA and is recognized throughout the world for promoting exceptional skill development and decision-making. It is played on a hard surface with boundary lines and a low-bounce ball and is now the fastest-growing indoor sport in the United States and around the world. Futsal demands quick reflexes, fast thinking, and pin-point passing. The small, heavier futsal ball requires players to hone their ball-striking and ball-handling technique. Great soccer superstars such as Pele, Zico, Ronaldo, Messi, Kaka and Katia grew up playing the game and credit futsal with developing their skills. The Suffield Academy Futsal Camp will teach the skills of the sport and incorporate the proper fundamentals while having fun. The skills will be taught through technical drills and games.
For more information visit: http://www.suffieldacademy.org/futsal.
Suffield Academy, founded in 1833, is an independent, co-educational college preparatory school for boarding and day students in Suffield, CT. Suffield Academy has a tradition of academic excellence combined with a strong work ethic and leadership building programs. For information on Suffield Academy’s programs and services:www.suffieldacademy.org.
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Wednesday, November 6, 2013
Wednesday, October 30, 2013
My Western Massachusetts Travelogue in November PRIME
This is one of the most fun articles I've had a chance to write in recent months.
http://www.primeontheweb.com/travel/westernmassachuset/
Wednesday, October 23, 2013
Media Release: Cognate Nutritionals / Byrd Alzheimer's Study
Dateline: October 22, 2013
FOR IMMEDIATE RELEASE
Contacts:
Cecilia M. Calhoun, Chief Marketing Officer
Cognate Nutritionals
855-453-8663 or ccalhoun@cognatenutritionals.com
Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352 or mgauerbach@gmail.com
Note to the Media: We originally sent this release on 10/01/13. Since that date, CTV, the Canadian News, produced a report on this research. Although Fuel for Thought is not mentioned, it’s pictured in the video. http://www.ctvnews.ca/health/health-headlines/u-s-study-looks-into-the-benefits-of-coconut-oil-on-patients-with-alzheimer-s-1.1491406
COGNATE NUTRITIONALS’ FUEL FOR THOUGHT® USED IN NEW ALZHEIMER’S RESEARCH STUDY
Cognate Nutritionals is providing their product Fuel For Thought® coconut oil beverage as the study treatment in USF Health Byrd Alzheimer’s Institute’s current randomized double-blind study to study the effect of coconut oil on people who have mild to moderate Alzheimer’s disease.
Cognate Nutritionals co-founder Theodore B. VanItallie, M.D says that coconut oil contains MCTs (medium chain triglycerides), which produce ketones in the liver. "Ketones are a proven fuel for the brain" says Dr. VanItallie. "There is a large and growing body of observational evidence suggesting that when a sufficient amount of coconut oil is ingested on a regular basis, it can help to support neurological function. Some animal trials have successfully demonstrated this but no human clinical trials have been conducted previously".
Dr. VanItallie added "Coconut oil has the highest concentration of MCTs found in a food, but it is difficult to consume sufficient quantities of pure coconut oil. Fuel For Thought® has concentrated the functional ingredients found in coconut oil and combined them in a delicious beverage that has one third the calories of the equivalent functional amount of coconut oil".
For The University of South Florida Byrd Alzheimer’s Institute study, people with Alzheimer’s disease, ages 55-90, are being enrolled to take part in the six-month double-blind trial study. Participants drink three, one-ounce bottles of Fuel For Thought® or a placebo per day. There are two three-month treatment periods. In this cross-over design study, all people taking part get the treatment beverage in one of the three-month periods and the same individuals receive a placebo, designed to closely resemble the test product, during the other three months. Study participants won't know which is which.
According to Cognate Nutritionals CEO Robert Firger, the Byrd Institute chose Fuel For Thought® “because it’s a delicious, easy to drink formulation that will increase people’s willingness to comply with regular use over the long study period. Fuel For Thought® is also fortified, so it has fewer calories, a distinct advantage and encouragement to regular consumption".
CTV, Canadian News, just profiled this story in a video: http://www.ctvnews.ca/health/health-headlines/u-s-study-looks-into-the-benefits-of-coconut-oil-on-patients-with-alzheimer-s-1.1491406
The USF Health Byrd Alzheimer's Institute in Tampa, FL is a multi-disciplinary Center of Excellence at the University of South Florida that provides compassionate family-centered patient care, performs leading edge research and delivers quality public and professional education. The Institute is involved in a number of research studies for various stages of Alzheimer’s disease and mild cognitive impairment. Information on The Byrd Alzheimer’s Institute is available at: http://alz.health.usf.edu (http://alz.health.usf.edu/).
Cognate Nutritionals Inc was founded in 2004, and is based in Bloomfield, CT. Through research, study of Ketonomics, extensive professional experience and expertise, Cognate Nutritionals is pioneering the design and development of innovative nutritional products - functional foods which benefit both brain and body. Cognate Nutritionals principal founder is Theodore B. VanItallie, whose many decades of experience as a medical nutrition expert provided the basis for the development of Fuel For Thought®.
The company's first line of innovative products started with Fuel For Thought®, a delicious and convenient liquid formulation of coconut oil that is vastly superior to the coconut oil products currently available on the market. Fuel For Thought® requires no refrigeration, and is pre-packed in convenient individual servings.
For more information regarding the coconut oil study at the University of South Florida, please contact Dr. Amanda Smith and her study team at (813) 974-4355 or email us at jsmith10@health.usf.edu [University of South Florida IRB # Pro00012233].
For further information on Cognate Nutritionals and Fuel For Thought®, visit www.cognatenutritionals.com.
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NOTE TO THE MEDIA
Interviews with Cognate Nutritionals Management can be arranged via Mark G. Auerbach Public Relations, mgauerbach@gmail.com or 413-733-7095.
Samples of Fuel For Thought® are available via Mark G. Auerbach Public Relations, mgauerbach@gmail.com or 413-733-7095.
Canadian Television Profiles Byrd Alzheimer Institute Coconut Oil Study
A Canadian TV report profiled the Byrd Alzheimer's Institute study on the effects of coconut oil on Alzheimer's. They used my client Cognate Nutritionals' "Fuel for Thought". http://www.ctvnews.ca/health/health-headlines/u-s-study-looks-into-the-benefits-of-coconut-oil-on-patients-with-alzheimer-s-1.1491406
Tuesday, October 22, 2013
Monday, October 21, 2013
Media Release: The Capitol Steps Return to Cambridge on November 30 with "Fiscal Shades of Gray"
DATELINE: October 26, 2013
FOR IMMEDIATE RELEASE
CONTACTS:
Mike Thornton
Mike Thornton Agency
Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352
mgauerbach@gmail.com
THE CAPITOL STEPS BRINGS "FISCAL SHADES OF GRAY" TO
SANDERS THEATRE IN CAMBRIDGE ON SATURDAY, NOVEMBER 30
Cambridge, MA--The Capitol Steps perform their new “Fiscal Shades of Gray” revue for two performances on Saturday, November 30, 2013 at 5PM and 8PM at Sanders Theatre, Harvard University, Cambridge, MA.
The Capitol Steps "Fiscal Shades of Gray" tour turns Obamacare, the government shutdown, and other current events into song and satire. The show constantly changes, but remains strenuously bi-partisan, and includes new material including the Mitch McConnell and Harry Reid duet "My Gay"; "Putin on a Blitz", and the Tea Party's "De-Fund". If you've wanted to see Barack Obama sing a showtune, Nancy Pelosi sing a rock song, or Gov. Chris Christie perform classical ballet, The Capitol Steps "Fiscal Shades of Gray" tour fulfills that wish.
The Washington Post recapped the Capitol Steps ability to find humor in the government shutdown. http://articles.washingtonpost.com/2013-10-03/local/42641014_1_elaina-newport-capitol-steps-washington-street
Famous for putting the "mock" in democracy, the Capitol Steps, now in
their 32nd season, have become an annual Boston area Thanksgiving weekend
tradition. The irreverent group charms audiences on both sides of the
aisle with its unique brand of political humor set to popular music.
Famous for putting the "mock" in democracy, the Capitol Steps, now in
their 32nd season, have become an annual Boston area Thanksgiving weekend
tradition. The irreverent group charms audiences on both sides of the
aisle with its unique brand of political humor set to popular music.
The Cambridge performances of The Capitol Steps are made possible with the support of WBUR.
For program information on The Capitol Steps, clips from recent
performances, audio downloads, and a link to their YouTube channel,
visit www.capsteps.com. The Capitol Steps can also be found on
Facebook, YouTube, and Twitter (@capsteps).
Tickets, priced $39.00, $36.00, and $31.00 (with $5.00 OFF student
tickets with a limit of two per person, ID required) are on sale at
the Harvard Box-Office. For tickets, call 617-496-2222 or order them
online at http://ofa.fas.harvard.edu/
Sanders Theatre is located in Memorial Hall, Harvard University, 45
Quincy Street, Cambridge, MA.
The Capitol Steps performances in Cambridge, MA are produced by The
Mike Thornton Agency.
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For program information on The Capitol Steps, clips from recent
performances, audio downloads, and a link to their YouTube channel,
visit www.capsteps.com. The Capitol Steps can also be found on
Facebook, YouTube, and Twitter (@capsteps).
Tickets, priced $39.00, $36.00, and $31.00 (with $5.00 OFF student
tickets with a limit of two per person, ID required) are on sale at
the Harvard Box-Office. For tickets, call 617-496-2222 or order them
online at http://ofa.fas.harvard.edu/
Sanders Theatre is located in Memorial Hall, Harvard University, 45
Quincy Street, Cambridge, MA.
The Capitol Steps performances in Cambridge, MA are produced by The
Mike Thornton Agency.
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Sunday, October 20, 2013
Thursday, October 17, 2013
Monday, October 14, 2013
Thursday, October 10, 2013
Breaking Up is Hard to Do.
My October column for "Succeeding in Small Business". When a client or vendor relationship goes bad, how do you terminate the relationship ? http://www.succeedinginsmallbusiness.com/breaking-up-is-hard-to-do-especially-with-a-client-or-vendor-of-your-small-business/
Tuesday, October 8, 2013
Tuesday, October 1, 2013
Monday, September 30, 2013
Media Release: Suffield Academy Plans Open House
DATELINE: September 26, 2013
FOR IMMEDIATE RELEASE
CONTACTS:
Maeve Ryan
Director of Marketing & Communications
Suffield Academy
860-386-4466
Emily Leech
Admissions Office Manager
Suffield Academy
860-386-4447
Mark G. Auerbach
Mark G. Auerbach Public Relations
413-733-7095 or 413-427-7352
SUFFIELD ACADEMY HOSTS FALL OPEN HOUSE FOR PROSPECTIVE STUDENTS ON SATURDAY, OCTOBER 26
Suffield, CT. The Suffield Academy Admissions Office will host its Fall Open House for prospective students and their families on Saturday, October 26, from 10:45AM to 1:00PM, at Centurion Hall on the Suffield Academy campus,185 North Main Street (Route 75) in Suffield, CT.
Registration begins at 10:45AM and student-led tours run from 11:00 until 11:30 when parents and prospective students join the Suffield Academy community for lunch. The faculty gathering will be from noon until 1:00PM. Faculty, staff, and coaches will be available to answer questions. Suffield Academy is accepting applications for boys and girls entering grades 9-12 and postgraduate programs.
Headmaster Charlie Cahn comments, "This year our students come to Suffield from 18 states and 28 countries. As always, we look forward to welcoming new visitors to campus so that they can experience our vibrant and welcoming community firsthand."
Advance reservations are required. To reserve a spot, please RSVP to 860.386.4400 or saadmit@suffieldacademy.org.
For information on the Suffield Academy admissions process: http://www.suffieldacademy.org/requestinfo.
For visitor information on Suffield Academy, directions, transportation, nearby lodging, and more: http://www.suffieldacademy.org/visit.
Suffield Academy, founded in 1833, is an independent, co-educational college preparatory school for boarding and day students in Suffield, CT. Suffield Academy has a tradition of academic excellence combined with a strong work ethic and leadership building programs. For information on Suffield Academy’s programs and services: www.suffieldacademy.org.
Client Cognate Nutritionals Media Release 10/01/13. New Alzheimer's Research Study
Dateline: October 1, 2013
FOR IMMEDIATE RELEASE
Contacts:
Cecilia M. Calhoun, Chief Marketing Officer
Cognate Nutritionals
Mark G. Auerbach
Mark G. Auerbach Public Relations
COGNATE NUTRITIONALS’ FUEL FOR THOUGHT® USED IN NEW ALZHEIMER’S RESEARCH STUDY
Cognate Nutritionals is providing their product Fuel For Thought® coconut oil beverage as the study treatment in USF Health Byrd Alzheimer’s Institute’s current randomized double-blind study to study the effect of coconut oil on people who have mild to moderate Alzheimer’s disease.
Cognate Nutritionals co-founder Theodore B. VanItallie, M.D says that coconut oil contains MCTs (medium chain triglycerides), which produce ketones in the liver. "Ketones are a proven fuel for the brain" says Dr. VanItallie. "There is a large and growing body of observational evidence suggesting that when a sufficient amount of coconut oil is ingested on a regular basis, it can help to support neurological function. Some animal trials have successfully demonstrated this but no human clinical trials have been conducted previously".
Dr. VanItallie added "Coconut oil has the highest concentration of MCTs found in a food, but it is difficult to consume sufficient quantities of pure coconut oil. Fuel For Thought® has concentrated the functional ingredients found in coconut oil and combined them in a delicious beverage that has one third the calories of the equivalent functional amount of coconut oil".
For The University of South Florida Byrd Alzheimer’s Institute study, people with Alzheimer’s disease, ages 55-90, are being enrolled to take part in the six-month double-blind trial study. Participants drink three, one-ounce bottles of Fuel For Thought® or a placebo per day. There are two three-month treatment periods. In this cross-over design study, all people taking part get the treatment beverage in one of the three-month periods and the same individuals receive a placebo, designed to closely resemble the test product, during the other three months. Study participants won't know which is which.
According to Cognate Nutritionals CEO Robert Firger, the Byrd Institute chose Fuel For Thought® “because it’s a delicious, easy to drink formulation that will increase people’s willingness to comply with regular use over the long study period. Fuel For Thought® is also fortified, so it has fewer calories, a distinct advantage and encouragement to regular consumption".
The USF Health Byrd Alzheimer's Institute in Tampa, FL is a multi-disciplinary Center of Excellence at the University of South Florida that provides compassionate family-centered patient care, performs leading edge research and delivers quality public and professional education. The Institute is involved in a number of research studies for various stages of Alzheimer’s disease and mild cognitive impairment. Information on The Byrd Alzheimer’s Institute is available at: http://alz.health.usf.edu
Cognate Nutritionals Inc was founded in 2004, and is based in Bloomfield, CT. Through research, study of Ketonomics, extensive professional experience and expertise, Cognate Nutritionals is pioneering the design and development of innovative nutritional products - functional foods which benefit both brain and body. Cognate Nutritionals principal founder is Theodore B. VanItallie, whose many decades of experience as a medical nutrition expert provided the basis for the development of Fuel For Thought® .
The company's first line of innovative products started with Fuel For Thought®, a delicious and convenient liquid formulation of coconut oil that is vastly superior to the coconut oil products currently available on the market. Fuel For Thought® requires no refrigeration, and is pre-packed in convenient individual servings.
For more information regarding the coconut oil study at the University of South Florida, please contact Dr. Amanda Smith and her study team at (813) 974-4355 or email jsmith10@health.usf.edu [University of South Florida IRB # Pro00012233].
For further information on Cognate Nutritionals and Fuel For Thought®, visit www.cognatenutritionals.com
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Tuesday, September 24, 2013
Wednesday, September 18, 2013
Tuesday, September 10, 2013
Monday, September 9, 2013
Tuesday, September 3, 2013
My Arts Beat Column for Westfield News on 9/02/13
Hartford Stage's 50th Anniversary and a unique production from Palestine.
http://thewestfieldnews.com/arts-beat-2
Calendar Listings: Capitol Steps / Fiscal Shades of Gray / Cambridge, MA. 11/30/13
DATELINE: 9/03/13
FOR IMMEDIATE RELEASE
CONTACTS:
Mike Thornton
Mike Thornton Agency
Mark G. Auerbach
Mark G. Auerbach Public Relations
CALENDAR LISTINGS
The Mike Thornton Agency presents
THE CAPITOL STEPS
"FISCAL SHADES OF GRAY" TOUR
Saturday, November 30, 2013 at 5PM
Saturday, November 30, 2013 at 8PM
Sanders Theatre
Memorial Hall, Harvard University
45 Quincy Street, Cambridge, MA.
Tickets (on sale 9/10/13) , priced $38.00, $34.00, and $29.00 (with
$5.00 OFF student tickets with a limit of two per person, ID required)
are on sale at the Harvard Box-Office. For tickets, call 617-496-2222
or order them online at http://ofa.fas.harvard.edu/
The Capitol Steps “Fiscal Shades of Gray” tour celebrates the new Bi-Partisan spirit in Washington, from Obamacare to Same-Sex Marriage. In song and satire, The Capitol Steps roast Congressional gridlock, financial crises, and sex scandals. The Capitol Steps performances at Sanders Theatre have become an annual area Thanksgiving weekend tradition, as this irreverent group charms audiences on both sides of the aisle with its unique brand of political humor set to popular music.
To preview some of the Capitol Steps materials, visit their website
(www.capsteps.com) or find The Capitol Steps on Facebook, YouTube, and
Twitter (@capsteps).
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