News from Mark G. Auerbach Public Relations / January 2022

January 2022 Dear Clients, Colleagues and Friends, We're pleased to showcase our clients’ activities. The ArtsHub Virtual Summit January, 10-14, 2022, is now accepting registrations for its hands-on workshops and seminars in all facets of management for individual artists and small performance companies, venues, and more. Program and registration details are here. Early bird registration rates end on January 3. https://umass.irisregistration.com/Site/ArtsHubSummit MOSSO, The Musicians of the Springfield Symphony Orchestra dedicated to bringing professional symphonic music to Western Massachusetts, performed three concerts in Longmeadow during December. They launch a three-concert series at The Westfield Athenaeum in March. The New York Times profiled the problems of their employer, The Springfield Symphony Orchestra. https://www.nytimes.com/2021/12/21/arts/music/orchestra-labor-coronavirus.html?action=click&module=Well&pgtype=Homepage§ion=Music For MOSSO details: https://www.springfieldsymphonymusicians.com/. Westfield Community Programming airs the 2021 The Berkshire Theatre Critics Association’s “Berkies Awards”, honoring the best in area theatre, on WCPC15 and 89.5fm/WSKB on Friday, December 31, at 9AM, immediately following ArtsBeat. Thanks, Pittsfield Community Television, for making that possible. To stream: www.wskb.org or westfieldtv.org. The Big Broadcast! Is scheduled for virtual performances on Saturday, March 5. My colleague, Maureen Sullivan of Maureen Sullivan Media, will handle the marketing and public relations for The Big Broadcast! this year. Shameless Self-Promotion ArtsBeat. The weekly ArtsBeat TV/.Radio program airs on WCPC15, Southwick Community Programming, and 89.5fm/WSKB on Fridays at 8AM. Programs are archived at WSKB Community Radio’s YouTube page. ArtsBeat also appears on Tuesdays on Pioneer Valley Radio’s Brad Shepard Today. Stream after 6AM on their new podcast platform. https://pioneervalleyradio.podbean.com/ On The Mark, airs on Wednesdays at 8AM on WCPC15, Southwick Community Programming, and 89.5fm/WSKB. There are two ongoing series within On The Mark: What Young People Think with area high school and college students sharing their views. And Athenaeum Spotlight with Guy McLain features programs on history and art. Episodes are archived on YouTube on WSKB Community Radio’s YouTube page. Succeeding in Small Business runs my monthly column on public relations and marketing. https://www.succeedinginsmallbusiness.com/ Happy and healthy New Year to all.