Mark G. Auerbach
Public Relations
Capabilities
Since 1986, we've provided marketing, public relations, special events and development counsel to a variety of local, regional and national retail, cultural, travel and non-profit clients.
Some clients have included (list available upon request):
***Academy at Charlemont, Charlemont, MA. Marketing and public relations counsel for benefit concerts (The Paul Winter Consort and The Jazz Mandolin Trio).
***AOL / America Online, Community Leaders program supervisor, host, newsletter editor.
***The Center for Cross-Cultural Studies (CCCS), Amherst, MA. Public relations counsel for tourism programs in Spain and Cuba for an educational study-abroad company.
***Cross-Culture Journeys, Amherst, MA. Public relations and marketing counsel for an international travel company and its subsidiaries: Edit company's e-newsletter.
***DIFFA/The Design Industries Foundation Fighting AIDS/Western Mass. Developed and marketed all special events which raised over $100,000 for local AIDS service organizations.
***Indiana University, Bloomington IN. Seminar in public relations and marketing for arts administration programs.
***Mike Thornton Agency, Falls Church, VA. Marketing/public relations for The Capitol Steps performances in Brattleboro, VT (9/14/08) and Cambridge, MA (11/29/08) and Mike Thornton "Step Back" Concert at Yorktown Bistro, Arlington, VA
***OnlinePartners.Com, San Francisco, CA. (same role as with AOL)
***Pioneer Arts Center of Easthampton (PACE), MA. Marketing/public relations support for performances of the musical "Falsettos" at the Academy of Music in Northampton, MA.(5/01/09-5/03/09, 5/08/09-5/10/09)
***Pioneer Valley Convention and Visitors Bureau, Springfield, MA. (became Greater Springfield Convention and Visitors Bureau). Marketing and public relations counsel. Organized press tours of the region and developed organization's membership program.
***The Rouse Company, Columbia, MD. Arts in the Marketplace projects including the National Bel Canto Opera Competition, special projects public relations for Eastfield Mall, Springfield, MA
***Says You!, the public radio quiz show.
***StageWest, Springfield, MA. Public relations and marketing counsel for AEA LORT theatre company.
***Stanley Park of Westfield, MA. Public relations and marketing counsel for summer concert series with the Hartford and Springfield Symphony Orchestras.
***Western New England College, Springfield, MA. Seminar in public relations and marketing for communications department.
***88.5FM/WFCR, NPR News and Music for Western New England, Amherst, MA. Produced all live special events, international and domestic travel programs, and community events on a project basis. Selected special events included: "A Prairie Home Companion" and "Says You!" live broadcasts; lectures/book tours with NPR personalities David Brancaccio, Bob Edwards, Ira Glass, Terry Gross, Garrison Keillor, Ketzel Levine, David Sedaris, Scott Simons, Linda Wertheimer; authors Augusten Burroughs, Jane Goodall, Anne Lamott, Andrew Weil; performances with Emanuel Ax, Eric Bogosian, Connecticut Opera Express, Spalding Gray, Matt Haimovitz, The Pittsburgh Collective, and Sonny Rollins. Selected travel programs included: Santa Fe Opera, Cuba, Prague International Music Festival, Barcelona/Terassa Jazz Festival, Costa Rica, Galapagos, Berlin. From 1987-2001, served as station's Public Relations / Underwriting Director. Supervised all underwriting, special events, public relations and marketing for station programming and activities. Supervised 3-4 underwriting sales staff and outsourced personnel (designers) on a project basis.
Other Employment
1985-1986: Director of Marketing, Greater Miami Opera, Miami, FL. Coordinated all marketing and public relations campaigns for a major opera company's winter season.
1982-1985: Director of Marketing and Communications, Springfield Symphony Orchestra, Springfield, MA. Coordinated all marketing and public relations campaigns for the orchestra's classical and pops series, regional and New England tours, Washington, DC performances, and summer concert series.
1979-1981: General Manager, Connecticut Ballet, New Haven, CT. Coordinated marketing and development programs; produced New England tours of "The Nutcracker" and "Carmina Burana", Washington DC Kennedy Center residency and Carter Barron Amphitheatre summer performances.
1977-1979: Director, Houston Ticket Center, Houston, TX. Organized and administered Houston's first coordinated single ticket and group sales operations for Houston Grand Opera, Houston Ballet, Houston Symphony Orchestra, and Society for the Performing Arts. Computerized all ticketing operations.
1973-1977: Manager of Ticket Services, Wolf Trap Foundation for the Performing Arts, Vienna, VA. Coordinated all subscription, single ticket, group sales operations for major summer concert venue.
Journalism Experience
2008-Present: Editorial Advisory Panel, Executive Travel (American Express SkyGuide) Magazine
2006-Present: Editorial Board. NMH Magazine, Northfield Mount Hermon School.
1997-Present: Editor: COS Newsweekly. Online newsletter originally started for AOL LGBT Community.
1987-Present: Free-Lance Reporter: Articles/reports in Stagebill, Show Music, Horizon, Symphony Magazine, Broadway News Bureau, Turley Publications (Wilbraham/Hampden Times). Correspondent for "American Talk Radio Countdown" and "A Touch of Grey" (syndicated programs).
1994-1997: Theatre/Arts Reporter, The Optimist Weekly, Northampton, MA
1987-1997: Arts/Travel Editor, Jewish Weekly News of Western Massachusetts, Springfield and Northampton, MA.
1991-1993: Reporter/Anchor, WNNZ-AM (Celia Communications), Springfield, MA
1987-1989: Reporter/Anchor, WSPR-AM (H&H Broadcasting),Springfield, MA
Article for Broadway News Bureau can be found at: http://www.dupont.com/playhousetheatre/feat.html
Education
1972-1973: Yale University/Yale School of Drama, New Haven, CT. Theatre Administration.
1968-1972: American University, Washington, DC. B.A. in Theatre Management, 1972.
1966-1968: Northfield-Mount Hermon School, Northfield, MA.
Professional and Community Activities
Current/Former Member: American Theatre Critics Association, Advertising Club of Western Mass, Valley Press Club
Current/ Former Board of Directors: DIFFA/Design Industries Foundation Fighting AIDS/Western Massachusetts Chapter (Chair: 1990-1994); Community Music School of Springfield; UMASS Arts Extension Service. Steering Committees: Hatikvah Holocaust Education and Resource Center of Western Massachusetts, Springfield, MA; Springfield Arts Festival, Springfield, MA; UMASS Fine Arts Center 20th Anniversary Gala. The Food Bank of Western Massachusetts Capital Campaign Media Committee.
Thursday, May 15, 2008
WFCR Press Release: Augusten Burroughs Benefit
DATELINE: May 15, 2008
FOR IMMEDIATE RELEASE
CONTACT:
Mark G. Auerbach
Special Projects / WFCR
413-733-7095
413-427-7352
marka@wfcr.org
mgauerbachpubrel@aol.com
BEST-SELLING AUTHOR AUGUSTEN BURROUGHS WILL DO A READING/BOOKSIGNING OF HIS NEW MEMOIR "A WOLF AT THE TABLE" TO BENEFIT PUBLIC RADIO STATION WFCR
Amherst, Massachusetts--88.5FM/WFCR and 640AM/WNNZ will present best-selling local author Augusten Burroughs, who will do a reading from and a booksigning of his newest memoir, "A Wolf At The Table" on Wednesday, June 18, 2008 at 7:30PM at Chapin Audiutorium, Mount Holyoke College,
Route 116, South Hadley, MA. Proceeds from the event will benefit the programs and services of 88.5FM/WFCR, NPR News and Music for Western New England and its AM broadcast service 640AM/WNNZ. Sponsorship support for the program is made possible by The Odyssey Bookstore, who will coordinate the book sales at the event, Jackson & Connor, Mount Holyoke College, and The Valley Advocate.
During his appearance for WFCR at Mount Holyoke College, Burroughs will read excerpts from "A Wolf At The Table", speak about the book, field audience questions, and sign copies of the book and the audio, which he narrates. Both the book in hardcover form and audio version, narrated by Burroughs with music by Ingrid Michaelson, Tegan Quin, Sea Wolf, and Patti Smith, will be available for sale at the event. Producers Circle ticketholders can meet the author at a pre-event reception in the New York Room at Chapin Auditorium.
"A Wolf At The Table", published by St. Martin's Press, is a prequel of sorts to Burroughs' first-best seller, "Running With Scissors", which told the story of Burrough's mother, her psychiatrist and a number of characters in the Northampton/Amherst area. "A Wolf At the Table" is Burroughs' recollections of his father, who had been a professor at the University of Massachusetts at Amherst.
Burroughs' other books include: "Dry", "Magical Thinking" and "Possible Side Effects" (a work for which he did a WFCR reading and booksigning in 2006). "A Wolf At The Table" debuted at #2 on the New York Times Bestseller List. Augusten Burroughs' biography is available at his website: www.augusten.com.
Tickets (general admission) priced $30-$70 with a specially-priced copy of "A Wolf At The Table" and $10-$50 without the book, are available at the University of Massachusetts Fine Arts Center Box-Office, by phone (413-545-2511 or 800-999-UMASS) or online (www.wfcr.org). Producer's Circle tickets include premium seatings and a pre-event reception.
88.5FM WFCR, NPR News and Music for Western New England, is an affiliate of National Public Radio, American Public Media, and Public Radio International serving over 180,000 listeners in Massachusetts, Connecticut, Vermont, and New Hampshire with regional news and information, and locally produced classical, jazz, and world music programming at 88.5FM, 101.1FM (Adams, MA), 96.3 (Williamstown, MA), 98.7FM (Great Barrington), 98.3FM (Lee), 93.9FM (Pittsfield/Lennox) on the FM band via HD Radio (TM) on 88.5FM WFCR HD2, and on 640AM WNNZ. The University of Massachusetts is the license holder for 88.5FM WFCR, which operates with the advice and support of Amherst, Hampshire, Mount Holyoke, and Smith Colleges, and the University of Massachusetts Amherst. For more information about 88.5FM WFCR's programs and services, call 413-545-0100 or visit our website at www.wfcr.org. WFCR 88.5 FM Public Radio
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FOR IMMEDIATE RELEASE
CONTACT:
Mark G. Auerbach
Special Projects / WFCR
413-733-7095
413-427-7352
marka@wfcr.org
mgauerbachpubrel@aol.com
BEST-SELLING AUTHOR AUGUSTEN BURROUGHS WILL DO A READING/BOOKSIGNING OF HIS NEW MEMOIR "A WOLF AT THE TABLE" TO BENEFIT PUBLIC RADIO STATION WFCR
Amherst, Massachusetts--88.5FM/WFCR and 640AM/WNNZ will present best-selling local author Augusten Burroughs, who will do a reading from and a booksigning of his newest memoir, "A Wolf At The Table" on Wednesday, June 18, 2008 at 7:30PM at Chapin Audiutorium, Mount Holyoke College,
Route 116, South Hadley, MA. Proceeds from the event will benefit the programs and services of 88.5FM/WFCR, NPR News and Music for Western New England and its AM broadcast service 640AM/WNNZ. Sponsorship support for the program is made possible by The Odyssey Bookstore, who will coordinate the book sales at the event, Jackson & Connor, Mount Holyoke College, and The Valley Advocate.
During his appearance for WFCR at Mount Holyoke College, Burroughs will read excerpts from "A Wolf At The Table", speak about the book, field audience questions, and sign copies of the book and the audio, which he narrates. Both the book in hardcover form and audio version, narrated by Burroughs with music by Ingrid Michaelson, Tegan Quin, Sea Wolf, and Patti Smith, will be available for sale at the event. Producers Circle ticketholders can meet the author at a pre-event reception in the New York Room at Chapin Auditorium.
"A Wolf At The Table", published by St. Martin's Press, is a prequel of sorts to Burroughs' first-best seller, "Running With Scissors", which told the story of Burrough's mother, her psychiatrist and a number of characters in the Northampton/Amherst area. "A Wolf At the Table" is Burroughs' recollections of his father, who had been a professor at the University of Massachusetts at Amherst.
Burroughs' other books include: "Dry", "Magical Thinking" and "Possible Side Effects" (a work for which he did a WFCR reading and booksigning in 2006). "A Wolf At The Table" debuted at #2 on the New York Times Bestseller List. Augusten Burroughs' biography is available at his website: www.augusten.com.
Tickets (general admission) priced $30-$70 with a specially-priced copy of "A Wolf At The Table" and $10-$50 without the book, are available at the University of Massachusetts Fine Arts Center Box-Office, by phone (413-545-2511 or 800-999-UMASS) or online (www.wfcr.org). Producer's Circle tickets include premium seatings and a pre-event reception.
88.5FM WFCR, NPR News and Music for Western New England, is an affiliate of National Public Radio, American Public Media, and Public Radio International serving over 180,000 listeners in Massachusetts, Connecticut, Vermont, and New Hampshire with regional news and information, and locally produced classical, jazz, and world music programming at 88.5FM, 101.1FM (Adams, MA), 96.3 (Williamstown, MA), 98.7FM (Great Barrington), 98.3FM (Lee), 93.9FM (Pittsfield/Lennox) on the FM band via HD Radio (TM) on 88.5FM WFCR HD2, and on 640AM WNNZ. The University of Massachusetts is the license holder for 88.5FM WFCR, which operates with the advice and support of Amherst, Hampshire, Mount Holyoke, and Smith Colleges, and the University of Massachusetts Amherst. For more information about 88.5FM WFCR's programs and services, call 413-545-0100 or visit our website at www.wfcr.org. WFCR 88.5 FM Public Radio
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Thursday, May 8, 2008
Cross-Culture Journeys: Press Release: Israel and Jordan: A Journey Through The Ages
DATELINE: May 7, 2008
CONTACTS:
Ati Jain, Cross-Culture Journeys
413-256-6303 or ajain@ccjourneys.com
Mark G. Auerbach Public Relations
413-733-7095 or MGAuerbachPubRel@aol.com
CROSS-CULTURE JOURNEYS PRESENTS "ISRAEL AND JORDAN: A JOURNEY THROUGH THE AGES" IN NOVEMBER 2008
Amherst, Massachusetts--Cross-Culture Journeys will host "A Journey Through The Ages", a 14-day tour of Israel and Jordan, with the first departure on November 2, 2008. Additional departures include: February 1, 2009; March 8, 2009; October 18, 2009, and November 8, 2009, according to President Ati Jain.
Cross-Culture Journeys travellers will explore historical sites of interest and contemporary attractions in a land with special meaning to Christians, Jews, and Moslems on this trip, which combines the antiquities of Biblical times with luxury modern amenities. Israel is in the middle of 60th anniversary celebrations, and many amenities have been freshened and updated for visitors in 2008.
The tour begins in cosmopolitan Tel Aviv, Israel, a vibrant modern city on the shores of the Mediterranean, known for its art deco district, theatres, galleries and restaurants. Travellers will visit the Roman ruins at Caesaria, a Druze village near Haifa, the city on the slopes of Mt. Carmel and home to the gold-domed Bahai temple. The tour proceeds to Golan Heights, whose mountain streams feed the Sea of Galilee and the Jordan River. Here, tour participants will have the opportunity to visit (and stay overnight) on a kibbutz, a communal farming community. The trip continues to Masada, site of a major Biblical battle, and the Dead Sea (known for its history and its spa qualities), before moving to Jerusalem, the spiritual center of Judaism, Christianity and Islam.
During the Jerusalem portion of the trip, travellers will see major historical and religious sites from the Mount of Olives to Yad Vashem, the Holocaust Memorial. An excursion to the En-Karem is planned, with stops at herb farms and one of Israel's finest boutique wineries.
After visiting Israel, the group crosses the Jordan River into Jordan, for tours of Amman, Jordan's capital, and the ancient city of Petra, described by UNESCO as "one of the most precious cultural properties of man's cultural heritage". There will be visits to a Bedouin village, and Madaba, the city of mosaics.
For the detailed itinerary and pricing, see Cross-Culture Journey's website: Worldwide Small Group Educational Tours, Small Ship River Cruises and Ocean/Adventure Cruises
Luxury accommodations are included throughout the itinerary, and meals include restaurants which offer contemporary and continental cuisines, as well as Middle Eastern specialties from the lavish Israeli buffet breakfasts to the lamb kebabs and felafel known throughout the region. The tour is escorted by Cross-Culture and local guides. Prices begin at $4,295 per person, double occupancy, land only; With airfare from New York, the price is $4,995.00 per person plus tax, double occupancy; Air fare (per person, double occupancy, plus tax) is available from most major US cities including: Boston, Philadelphia, Washington, DC ($5,195 per person, double occupancy, plus tax); Miami, Chicago ($5,195 per person, double occupancy, plus tax), and Los Angeles ($5,395 per person, double occupancy, plus tax). Consult Cross-Culture Journeys for fares from other cities.
Cross-Culture Journeys has been offering a world of travel opportunities and new experiences for over 20 years. For sophisticated and curious travellers, Cross Culture Journeys features all-inclusive, small-group, in-depth cultural travel programs to over 40 unique destinations from Antarctica to Zagreb. From traditional to emerging destinations, from World Heritage sites to picturesque villages, from small-ship cruises to hiking and cycling; Cross Culture Journey's distinctive itineraries showcase a region's peoples and cultures through their landmarks, museums and fine cuisines. Cross-Culture Journeys customizes itineraries for individuals, families, and groups. For information and itineraries, visit Cross-Culture Journeys' website at www.ccjourneys.com or call 800-491-1148 or 413-256-6303.
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CONTACTS:
Ati Jain, Cross-Culture Journeys
413-256-6303 or ajain@ccjourneys.com
Mark G. Auerbach Public Relations
413-733-7095 or MGAuerbachPubRel@aol.com
CROSS-CULTURE JOURNEYS PRESENTS "ISRAEL AND JORDAN: A JOURNEY THROUGH THE AGES" IN NOVEMBER 2008
Amherst, Massachusetts--Cross-Culture Journeys will host "A Journey Through The Ages", a 14-day tour of Israel and Jordan, with the first departure on November 2, 2008. Additional departures include: February 1, 2009; March 8, 2009; October 18, 2009, and November 8, 2009, according to President Ati Jain.
Cross-Culture Journeys travellers will explore historical sites of interest and contemporary attractions in a land with special meaning to Christians, Jews, and Moslems on this trip, which combines the antiquities of Biblical times with luxury modern amenities. Israel is in the middle of 60th anniversary celebrations, and many amenities have been freshened and updated for visitors in 2008.
The tour begins in cosmopolitan Tel Aviv, Israel, a vibrant modern city on the shores of the Mediterranean, known for its art deco district, theatres, galleries and restaurants. Travellers will visit the Roman ruins at Caesaria, a Druze village near Haifa, the city on the slopes of Mt. Carmel and home to the gold-domed Bahai temple. The tour proceeds to Golan Heights, whose mountain streams feed the Sea of Galilee and the Jordan River. Here, tour participants will have the opportunity to visit (and stay overnight) on a kibbutz, a communal farming community. The trip continues to Masada, site of a major Biblical battle, and the Dead Sea (known for its history and its spa qualities), before moving to Jerusalem, the spiritual center of Judaism, Christianity and Islam.
During the Jerusalem portion of the trip, travellers will see major historical and religious sites from the Mount of Olives to Yad Vashem, the Holocaust Memorial. An excursion to the En-Karem is planned, with stops at herb farms and one of Israel's finest boutique wineries.
After visiting Israel, the group crosses the Jordan River into Jordan, for tours of Amman, Jordan's capital, and the ancient city of Petra, described by UNESCO as "one of the most precious cultural properties of man's cultural heritage". There will be visits to a Bedouin village, and Madaba, the city of mosaics.
For the detailed itinerary and pricing, see Cross-Culture Journey's website: Worldwide Small Group Educational Tours, Small Ship River Cruises and Ocean/Adventure Cruises
Luxury accommodations are included throughout the itinerary, and meals include restaurants which offer contemporary and continental cuisines, as well as Middle Eastern specialties from the lavish Israeli buffet breakfasts to the lamb kebabs and felafel known throughout the region. The tour is escorted by Cross-Culture and local guides. Prices begin at $4,295 per person, double occupancy, land only; With airfare from New York, the price is $4,995.00 per person plus tax, double occupancy; Air fare (per person, double occupancy, plus tax) is available from most major US cities including: Boston, Philadelphia, Washington, DC ($5,195 per person, double occupancy, plus tax); Miami, Chicago ($5,195 per person, double occupancy, plus tax), and Los Angeles ($5,395 per person, double occupancy, plus tax). Consult Cross-Culture Journeys for fares from other cities.
Cross-Culture Journeys has been offering a world of travel opportunities and new experiences for over 20 years. For sophisticated and curious travellers, Cross Culture Journeys features all-inclusive, small-group, in-depth cultural travel programs to over 40 unique destinations from Antarctica to Zagreb. From traditional to emerging destinations, from World Heritage sites to picturesque villages, from small-ship cruises to hiking and cycling; Cross Culture Journey's distinctive itineraries showcase a region's peoples and cultures through their landmarks, museums and fine cuisines. Cross-Culture Journeys customizes itineraries for individuals, families, and groups. For information and itineraries, visit Cross-Culture Journeys' website at www.ccjourneys.com or call 800-491-1148 or 413-256-6303.
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Saturday, May 3, 2008
New Role: Editorial Advisory Panel
I've been invited to join Executive Travel Magazine's Editorial Advisory Panel. Executive Travel is a supplement to SkyGuide, a pocket flight guide which is required reading among road-warriors and frequent flyers.
This is my second editorial advisory panel opportunity. I am serving on the Editorial Advisory Board of the NMH Magazine, published by Northfield Mount Hermon School for its alumni, parents, and friends.
This is my second editorial advisory panel opportunity. I am serving on the Editorial Advisory Board of the NMH Magazine, published by Northfield Mount Hermon School for its alumni, parents, and friends.
Cross-Culture Journeys: Press Release: Food & Wine Tours
FOR IMMEDIATE RELEASE: April 11, 2008
CONTACTS:
Ati Jain, Cross-Culture Journeys, 413-256-6303 or ajain@ccjourneys.com
Mark G. Auerbach Public Relations, 413-733-7095 or MGAuerbachPubRel@aol.com
Cross-Culture Journeys Launches Small-Ship Cruises to California Wine Country and The Pacific Northwest
Amherst, Massachusetts--Cross Culture Journeys will launch three new small-ship cruise food and wine tours to California and the Pacific Northwest this fall. According to Cross-Culture's president, Ati Jain, these itineraries, which offer luxury small-ship cruises with an emphasis on food and wine,
are great getaways for those who want short vacations with the international Cross-Cultures flair. Jain says "the foods and wines of these American regions are world-renowned, and the restaurant and winery choices highlight the best handcrafted seasonal foods and drinks available today".
Cross-Culture's "Vintner's Choice" is a 5-day, 4-night cruise aboard the MS Spirit of Yorktown, which departs San Francisco on 7 departures beginning in September, 2008. Travellers will enjoy a specially-crafted winery tour of Napa Valley with a "Cooking With Wine" demonstration at the prestige Culinary Institute of America in Greystone. In the Sonoma Valley region, visitors can opt for a tour and tasting at one of the area's olive groves at Round Pond, a cabernet lover's limo tour to select wineries, plus time to explore the galleries and shops in the quaint town of Sausilito, across the Golden Gate Bridge from San Francisco.
The Cross-Culture "Culture of the Vine" tour, also departing San Francisco on the MS Spirit of Yorktown, offers a shorter 4 day and 3 night getaway with winery tours and sightseeing in Napa Valley and Sonoma County. There are 9 departure dates scheduled beginning in September, 2008.
The "Taste of the Pacific Northwest" (8 days and 7 nights) aboard the MS Spirit of Discovery departs Portland, Oregon for a cruise through the Colombia River Gorge, to three select wineries near Walla Walla, Washington. Tours of the Hanford Reach National Monument and the viticulture regions of Horse Heaven Hills and Red Mountain in Washington State are included, before cruising the Hood River region of Oregon to Astoria. Selected wineries will offer tours and tastings, and meals in local restaurants will feature the finest locally-grown produce and seafood. In Astoria, a visit to a cooking demonstration at the Seafood Consumer Center is included, followed by a stop at the Shallon Winery for a chocolate wine tasting. There are four departures scheduled beginning in September, 2008.
All tours include luxury accommodations, meals, and admissions to wineries and other attractions. Airfare is extra. Independent pre-tour and post-tour extensions in San Francisco (for the California tours) and Portland (for the Oregon/Washington tours) are available. Itineraries, departure dates, and pricing is available at Cross-Culture's website, www.ccjourneys.com, or by calling Cross-Culture at call 800-491-1148 or 413-256-6303.
Cross-Culture Journeys has been offering individual and customized group tours for over 20 years. Cross Culture Journeys features all-inclusive, small-group, in-depth cultural travel programs to over 40 unique destinations from Antarctica to Zagreb by air, land and small-ship. Over the last decade, Cross-Culture has developed travel programs for alumni associations and numerous public radio stations, including NPR member stations in Western New England, Washington, DC; Virginia, Ohio, Utah, and Texas. For information and itineraries, visit Cross-Culture Journeys' website at www.ccjourneys.com or call 800-491-1148 or 413-256-6303.
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CONTACTS:
Ati Jain, Cross-Culture Journeys, 413-256-6303 or ajain@ccjourneys.com
Mark G. Auerbach Public Relations, 413-733-7095 or MGAuerbachPubRel@aol.com
Cross-Culture Journeys Launches Small-Ship Cruises to California Wine Country and The Pacific Northwest
Amherst, Massachusetts--Cross Culture Journeys will launch three new small-ship cruise food and wine tours to California and the Pacific Northwest this fall. According to Cross-Culture's president, Ati Jain, these itineraries, which offer luxury small-ship cruises with an emphasis on food and wine,
are great getaways for those who want short vacations with the international Cross-Cultures flair. Jain says "the foods and wines of these American regions are world-renowned, and the restaurant and winery choices highlight the best handcrafted seasonal foods and drinks available today".
Cross-Culture's "Vintner's Choice" is a 5-day, 4-night cruise aboard the MS Spirit of Yorktown, which departs San Francisco on 7 departures beginning in September, 2008. Travellers will enjoy a specially-crafted winery tour of Napa Valley with a "Cooking With Wine" demonstration at the prestige Culinary Institute of America in Greystone. In the Sonoma Valley region, visitors can opt for a tour and tasting at one of the area's olive groves at Round Pond, a cabernet lover's limo tour to select wineries, plus time to explore the galleries and shops in the quaint town of Sausilito, across the Golden Gate Bridge from San Francisco.
The Cross-Culture "Culture of the Vine" tour, also departing San Francisco on the MS Spirit of Yorktown, offers a shorter 4 day and 3 night getaway with winery tours and sightseeing in Napa Valley and Sonoma County. There are 9 departure dates scheduled beginning in September, 2008.
The "Taste of the Pacific Northwest" (8 days and 7 nights) aboard the MS Spirit of Discovery departs Portland, Oregon for a cruise through the Colombia River Gorge, to three select wineries near Walla Walla, Washington. Tours of the Hanford Reach National Monument and the viticulture regions of Horse Heaven Hills and Red Mountain in Washington State are included, before cruising the Hood River region of Oregon to Astoria. Selected wineries will offer tours and tastings, and meals in local restaurants will feature the finest locally-grown produce and seafood. In Astoria, a visit to a cooking demonstration at the Seafood Consumer Center is included, followed by a stop at the Shallon Winery for a chocolate wine tasting. There are four departures scheduled beginning in September, 2008.
All tours include luxury accommodations, meals, and admissions to wineries and other attractions. Airfare is extra. Independent pre-tour and post-tour extensions in San Francisco (for the California tours) and Portland (for the Oregon/Washington tours) are available. Itineraries, departure dates, and pricing is available at Cross-Culture's website, www.ccjourneys.com, or by calling Cross-Culture at call 800-491-1148 or 413-256-6303.
Cross-Culture Journeys has been offering individual and customized group tours for over 20 years. Cross Culture Journeys features all-inclusive, small-group, in-depth cultural travel programs to over 40 unique destinations from Antarctica to Zagreb by air, land and small-ship. Over the last decade, Cross-Culture has developed travel programs for alumni associations and numerous public radio stations, including NPR member stations in Western New England, Washington, DC; Virginia, Ohio, Utah, and Texas. For information and itineraries, visit Cross-Culture Journeys' website at www.ccjourneys.com or call 800-491-1148 or 413-256-6303.
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WFCR: Augusten Burroughs Calendar Listings
DATELINE: April 24, 2008
FOR IMMEDIATE RELEASE
CONTACT:
Mark G. Auerbach
Special Projects / WFCR
413-733-7095
marka@wfcr.org
mgauerbachpubrel@aol.com
CALENDAR LISTINGS
WFCR presents
Augusten Burroughs
reading and booksigning of "A Wolf At the Table"
Wednesday, June 18, 2008 at 7:30PM
Chapin Auditorium, Mount Holyoke College, South Hadley, MA.
Augusten Burroughs is the best-selling author of "Running with Scissors", "Dry" and "Magical Thinking", all of which were New York Times bestsellers and are published around the world. His newest book, "A Wolf At The Table", is a memoir of his father. (St. Martin's Press. Release date: 4/29/08). Augusten has been named one of the 15 funniest people in America by Entertainment Weekly. He lives in New York City and Western Massachusetts.
Mr. Burroughs will do a reading, question-and-answer session and booksigning of his new book. Proceeds benefit the programs and services of WFCR and WNNZ.
For information on "A Wolf At the Table" and Augusten Burroughs: www.augusten.com
Sponsors: Jackson & Connor Jackson & Connor, Mount Holyoke College Mount Holyoke College, South Hadley, Massachusetts, The Valley Advocate The Valley Advocate, and The Odyssey Bookshop The Odyssey Bookshop Independent Bookselling Since 1963 The Village Commons South Hadley.
Tickets (general admission) priced $30-$70 with a copy of "A Wolf At the Table" and $10-$50 without the book, are available at the University of Massachusetts Fine Arts Center Box-Office, by phone (413-545-2511 or 800-999-UMASS) or online (www.wfcr.org). WFCR.org Producer's Circle tickets include premium seatings and a pre-event reception.
88.5FM WFCR, NPR News and Music for Western New England, is an affiliate of National Public Radio, American Public Media, and Public Radio International serving over 180,000 listeners in Massachusetts, Connecticut, Vermont, and New Hampshire with regional news and information, and locally produced classical, jazz, and world music programming at 88.5FM, 101.1FM (Adams, MA), 96.3 (Williamstown, MA), 98.7FM (Great Barrington), 98.3FM (Lee), 93.9FM (Pittsfield/Lenox) on the FM band via HD Radio (TM) on 88.5FM WFCR HD2, and on 640AM WNNZ. The University of Massachusetts is the license holder for 88.5FM WFCR, which operates with the advice and support of Amherst, Hampshire, Mount Holyoke, and Smith Colleges, and the University of Massachusetts Amherst. For more information about 88.5FM WFCR's programs and services, call 413-545-0100 or visit our website at www.wfcr.org. WFCR 88.5 FM Public Radio
-30-
FOR IMMEDIATE RELEASE
CONTACT:
Mark G. Auerbach
Special Projects / WFCR
413-733-7095
marka@wfcr.org
mgauerbachpubrel@aol.com
CALENDAR LISTINGS
WFCR presents
Augusten Burroughs
reading and booksigning of "A Wolf At the Table"
Wednesday, June 18, 2008 at 7:30PM
Chapin Auditorium, Mount Holyoke College, South Hadley, MA.
Augusten Burroughs is the best-selling author of "Running with Scissors", "Dry" and "Magical Thinking", all of which were New York Times bestsellers and are published around the world. His newest book, "A Wolf At The Table", is a memoir of his father. (St. Martin's Press. Release date: 4/29/08). Augusten has been named one of the 15 funniest people in America by Entertainment Weekly. He lives in New York City and Western Massachusetts.
Mr. Burroughs will do a reading, question-and-answer session and booksigning of his new book. Proceeds benefit the programs and services of WFCR and WNNZ.
For information on "A Wolf At the Table" and Augusten Burroughs: www.augusten.com
Sponsors: Jackson & Connor Jackson & Connor, Mount Holyoke College Mount Holyoke College, South Hadley, Massachusetts, The Valley Advocate The Valley Advocate, and The Odyssey Bookshop The Odyssey Bookshop Independent Bookselling Since 1963 The Village Commons South Hadley.
Tickets (general admission) priced $30-$70 with a copy of "A Wolf At the Table" and $10-$50 without the book, are available at the University of Massachusetts Fine Arts Center Box-Office, by phone (413-545-2511 or 800-999-UMASS) or online (www.wfcr.org). WFCR.org Producer's Circle tickets include premium seatings and a pre-event reception.
88.5FM WFCR, NPR News and Music for Western New England, is an affiliate of National Public Radio, American Public Media, and Public Radio International serving over 180,000 listeners in Massachusetts, Connecticut, Vermont, and New Hampshire with regional news and information, and locally produced classical, jazz, and world music programming at 88.5FM, 101.1FM (Adams, MA), 96.3 (Williamstown, MA), 98.7FM (Great Barrington), 98.3FM (Lee), 93.9FM (Pittsfield/Lenox) on the FM band via HD Radio (TM) on 88.5FM WFCR HD2, and on 640AM WNNZ. The University of Massachusetts is the license holder for 88.5FM WFCR, which operates with the advice and support of Amherst, Hampshire, Mount Holyoke, and Smith Colleges, and the University of Massachusetts Amherst. For more information about 88.5FM WFCR's programs and services, call 413-545-0100 or visit our website at www.wfcr.org. WFCR 88.5 FM Public Radio
-30-
My Blog's World Premiere
Another opening, another show...another blog, but my very first related to my business, Mark G Auerbach Public Relations.
Backstory: My first PR effort was publicizing my high school musical "Brigadoon" to my Northfield Mount Hermon boarding school community, a captive audience that was required to attend the show. In college (American University), while visions of song and dance whirled through my head (I whirled in serveral productions from "Wonderful Town" to "Fiddler on The Roof" and "La Perichole"), I worked in the theatre department's administrative office in the box-office and the audience development/public relations area. I was accepted to Yale School of Drama, and after two weeks of surveying the competition, I realised that I was born to be a P.R. Guy who liked watching others act and sing. P.R. is a production unto itself.
Backstory, Scene 2: I started my company in 1987, after working in marketing and public relations for a variety of non-profit cultural organizations around the country. At various points in time, I called Washington, DC; Houston, TX; New Haven, CT; and New York City home. In 1982, I returned to my hometown, Springfield, MA, to take the position of Director of Marketing and Communications at the Springfield Symphony. I loved the job, loved the people, an made good contacts in the region. Then, the headhunters swarmed, and in 1985, I was woo'd to Miami to take a marketing job at a major arts organization that was launching a musical theatre series. It was winter in MA and Miami looked too fabulous. I took the job.
Within months, I'd realised it had been a mistake and I looked for a way to return to W.Mass. Starting my own consultancy offering that opportunity, and with two part-time positions lined-up with a professional theatre and a tourism bureau, the curtain went up on my business.
The client base increased and diversified. I picked up projects in retail, cultural tourism, travel, non-profits, special events, media and more. I was also able to refine my journalism skills and return to writing and editing, mostly covering arts and travel for newspapers. An incredible mentor transitioned me to putting those skills to work in radio, and for a period of time, I provided arts reports and features to commercial radio and some syndicated programs. I also sharpened long-ago-forgotten news reporting skills and took to the anchor desks.
Flash Forward: My company has survived 20+ years of economic ups-and-downs. Two of my clients have been with me from day one. Others have come and gone. I have created my own workplace, sometimes well-staffed, sometimes me and some out-sourced work. My integrity and my sense of humor are intact. And, since, I'm the boss, I can listen to showtunes at work.
Today's showtune: "I Do What I Can With What I Got" from "Paper Moon" as sung by Faith Prince
Backstory: My first PR effort was publicizing my high school musical "Brigadoon" to my Northfield Mount Hermon boarding school community, a captive audience that was required to attend the show. In college (American University), while visions of song and dance whirled through my head (I whirled in serveral productions from "Wonderful Town" to "Fiddler on The Roof" and "La Perichole"), I worked in the theatre department's administrative office in the box-office and the audience development/public relations area. I was accepted to Yale School of Drama, and after two weeks of surveying the competition, I realised that I was born to be a P.R. Guy who liked watching others act and sing. P.R. is a production unto itself.
Backstory, Scene 2: I started my company in 1987, after working in marketing and public relations for a variety of non-profit cultural organizations around the country. At various points in time, I called Washington, DC; Houston, TX; New Haven, CT; and New York City home. In 1982, I returned to my hometown, Springfield, MA, to take the position of Director of Marketing and Communications at the Springfield Symphony. I loved the job, loved the people, an made good contacts in the region. Then, the headhunters swarmed, and in 1985, I was woo'd to Miami to take a marketing job at a major arts organization that was launching a musical theatre series. It was winter in MA and Miami looked too fabulous. I took the job.
Within months, I'd realised it had been a mistake and I looked for a way to return to W.Mass. Starting my own consultancy offering that opportunity, and with two part-time positions lined-up with a professional theatre and a tourism bureau, the curtain went up on my business.
The client base increased and diversified. I picked up projects in retail, cultural tourism, travel, non-profits, special events, media and more. I was also able to refine my journalism skills and return to writing and editing, mostly covering arts and travel for newspapers. An incredible mentor transitioned me to putting those skills to work in radio, and for a period of time, I provided arts reports and features to commercial radio and some syndicated programs. I also sharpened long-ago-forgotten news reporting skills and took to the anchor desks.
Flash Forward: My company has survived 20+ years of economic ups-and-downs. Two of my clients have been with me from day one. Others have come and gone. I have created my own workplace, sometimes well-staffed, sometimes me and some out-sourced work. My integrity and my sense of humor are intact. And, since, I'm the boss, I can listen to showtunes at work.
Today's showtune: "I Do What I Can With What I Got" from "Paper Moon" as sung by Faith Prince
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