Monday, January 27, 2020

MGAPR February Client Newsletter

February, 2020

Dear Clients, Colleagues, and Friends,
We’re pleased to share our clients’ activities.

The Big Broadcast! returns to Mount Holyoke College’s Chapin Auditorium for its 15th edition on Saturday, March 7 at 2PM and 7:30PM. (Snow date is Sunday, March 8). This signature event at Mount Holyoke is created by and directed by Mark Gionfriddo, who also stars as “Matt Morgan”. WWLP-TV22’s Brian Lapis returns as emcee “Fred Kelley” for the 13th year. Caitlin Jaene Mercer, MHC02, a founding member of the Jazz Ensembles of Mount Holyoke College, appears with that ensemble in the recreation of a live radio broadcast from 1942. Caitlin, a bass player and chanteuse, fronts the band Hippopotamous. For details on her career and links to her YouTube: www.caitlinjaene.com. Tickets are available at the UMass Fine Arts Center Box-Office and The Odyssey Bookshop in South Hadley. For details: 413-545-2511, 800-999-UMASS, or www.fineartscenter.comFor the media release: http://mgauerbach.blogspot.com/2020/01/media-release-big-broadcast-returns-for.html

The Capitol Steps continue their 39th season of political musical satire, putting the “mock” in democracy. In addition to their weekly Friday and Saturday performances in Washington, DC; their touring companies are playing coast-to-coast and Alaska this month. You can check their national tour schedule: http://www.capsteps.com/live/ And, they post new material weekly on their website: www.capsteps.com.

Westfield Concerts, powered by Gaslight Entertainment, is off to a great New Year. Their February music weekend features STARMAN: The Bowie Tribute on February 7, and Live’s Killer Queen Experience on February 8. For program information and tickets: www.westfieldconcerts.com. For the February concerts media release: http://mgauerbach.blogspot.com/2020/01/press-release-gaslight.html

More Shameless Self-Promotion

My weekly ArtsBeat column runs online every Wednesday in The Westfield News. Theatre reviews post generally a day or two after I review the performance. Find them at:

ArtsBeat Radio/TV airs every Friday at 8AM on both 89.5fm/WSKB and WCPC15 in Westfield. They post to WSKB Community Radio’s YouTube shortly after they air. https://www.youtube.com/channel/UCjzPcoGhNs723gdf2cFc1pQ
With the help of producer/engineer Peter Cowles, we took ArtsBeat Radio/TV to Hartford’s TheaterWorks in January to do two programs on their upcoming production of “The Lifespan of A Fact” with line producer Eric Ort and scenic designer Brian Prather (aired on January 17) https://www.youtube.com/watch?v=aSd_6s73MTY and with director Tracy Brigden and actors Rufus Collins, Nick LaMedica, and Tasha Lawrence (aired on January 24).https://www.youtube.com/watch?v=CVf00zxsQ_E

Pioneer Valley Radio’s Brad Shepard—Today airs my theatre previews and reviews, mostly on Tuesdays. Stream at: http://pioneervalleyradio.com/category/programs/brad-shepard-today/

wrote a January column for Succeeding in Small Business about mentoring. Thanks to Michelle vanSchouwen and Ben Jacek for their valuable input and advice. I’m really proud of this article. https://www.succeedinginsmallbusiness.com/mentoring-good-for-you-good-for-your-business-good-for-others/#.XhpLL1NKhQI

I’m really appreciative of the Mark G. Auerbach Public Relations team, who work with me to deliver quality service to my clients: Maureen Sullivan Media and Jason Martins who are handling front of house for The Big Broadcast!; Ben Jacek, who coordinates social media for The Capitol Steps and The Big Broadcast! And Bill Eagan at Eagan Pictures, who tweaked and refreshed our logo. And, kudos to Patrick Berry, my fellow Berkshire Film and Media Collaborative “Dream Team” partner; frequent co-host on ArtsBeat, and the man who coerced me to return to arts reporting when he owned the Westfield News Group, He has joined WWLP-TV22 as co-host of their morning program Mass Appeal.

I know the days are getting longer, but here’s hoping that The Groundhog predicts just six more weeks of winter.

No comments: