Sunday, August 17, 2008

New Client: The Mike Thornton Agency

New Client: Mike Thornton and I have partnered for years bringing The Capitol Steps to Western Massachusetts. He's asked me to help market and promote his Brattleboro (VT) show, which also gives me an opportunity to partner with Michael Kusek at Communication Angle. Here's the scoop on the performance.

CAPITOL STEPS TO PERFORM AT BRATTLEBORO'S LATCHIS THEATRE ON SUNDAY, SEPTEMBER 14, 2008. VERMONT APPEARANCE PART OF THE 2008 CAMPAIGN AND SUFFERING TOUR

Brattleboro, Vermont--The award-winning musical satire group, The Capitol Steps, will be making a campaign stop at The Latchis Theatre at 50 Main Street in downtown Brattleboro, Vermont, with one performance of their new "Campaign and Suffering" tour on Sunday, September 14, 2008, at 7:30PM. 

Since they began in 1981, the Capitol Steps have recorded 27 albums. They've been featured on NBC, CBS, ABC, and PBS, and can be heard 4 times a year on NPR stations nationwide during their "Politics Takes a Holiday" radio specials. The Brattleboro program includes songs from their brand new album "Campaign and Suffering", as well as melodies spoofing current issues in the news. The show promises to hit both sides of the aisle and the songs change with the scandal of the day. So, if something big happens in the news, you can run to the Capitol Steps show and find out exactly what rhymes with it! To preview some of the Capitol Steps materials and download selections from "Campaign and Suffering", visit (www.capsteps.com).

Recently nominated for the prestigious Drama Desk Award for Outstanding Lyrics and winner of the 2006 WUSA A-List for "Best Comedy Club", the Capitol Steps have reached many fans nationwide. The New York Times called the performance of music and comedy "A happy evening for those who yearn for the lighter side of the news and derive pleasure from seeing the mighty made ridiculous".

The Capitol Steps performance in Brattleboro is made possible with the support of Vermont Public Radio. (www.vpr.net).

Tickets (rear orchestra priced at $34 and balcony priced at $28) are now on sale at www.brattleborotix.com and via phone at 802-246-6000.

For information on the Latchis Theatre: www.latchis.com/theatre.html)

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Monday, July 14, 2008

News from Cross-Culture: Mt. Holyoke's Art Museum's Rome Trip

DATELINE: July 11, 2008
CONTACTS:
Mark G. Auerbach Public Relations
413-733-7095 or MGAuerbachPubRel@aol.com
Marianne Doezema
Florence Finch Abbott Director
Mount Holyoke College Art Museum
413-538-2245 or mdoezema@mtholyoke.edu

Mount Holyoke College Art Museum and Cross-Culture Journeys Present Travel Program to Rome..."Sites and Sensibilities: Walks in Rome and Environs". Mount Holyoke Art Historian and Travel Writer John Varriano to Lead October Trip

The Mount Holyoke College Art Museum, in association with Cross-Culture Journeys, is offering an 11-day travel program to Italy, Sites and Sensibilities: Walks in Rome and Environs on October 3-11, 2008. Mount Holyoke College art historian John Varriano, author of the travel guide "Rome: A Literary Companion" (chosen by Travel & Leisure Magazine as one of the best guidebook for walks in Rome), has designed the tour with Cross-Culture Journey's travel professionals; Varriano will lead the tour and some of the unique walks through the historical neighborhoods and sites that blanket the Eternal City.

Rome has been, for centuries, a center of Western civilization; largely unscathed by World War II, it has remained a living center of art and antiquities, surrounded by the vibrancy of a modern capital and "la dolce vita". Professor Varriano and local guide Nancy De Concilis will illuminate daily encounters with Ancient Rome, the great artists of the Italian Renaissance, and the powerful baroque works of Bernini and Borromini whose vision permeates the city to this day. The tour visits ancient ruins, museums, piazzas and fountains, the Vatican, and several of the villas that grace Rome’s environs. The tour also includes visits to the charming towns of Tivoli and Frascati, as well as the beautiful outlying area known as the Castelli Romani. There's time to savor some of Rome’s delightful restaurants, and spend several afternoons exploring the city independently or sketching with John Varriano. All travel participants will receive a copy of Varianno's book.

The Sites and Sensibilities: Walks in Rome and Environs tour includes: 9 nights accommodations at the centrally-located Ponte Sisto Hotel (four-star) in Rome, daily buffet breakfasts and meals as listed in the itinerary, excursions, admissions, and travel as listed in the itinerary, For those purchasing group air transportation through Cross-Culture Journeys, Rome airport transfers are included. Prices (per person, double occupancy) are: $4,995 land-only; $5,795 with air from Boston and/or New York. Airline ticket taxes, surcharges, and fees are extra. For a complete itinerary, registration form, and additional information, contact Cross-Culture Journeys at 800-491-1148 or 413-256-6303.

The Mount Holyoke College Art Museum in South Hadley, founded in 1876, is one of the nation's leading collegiate art museums. Its comprehensive permanent collection of 14,000 objects features Asian art, 19th and 20th century European and American paintings and sculpture, Egyptian, Greek, and Roman art; Medieval sculpture, early Italian Renaissance paintings, and an extensive collection of works on paper. For information on the Museum's exhibitions and programs: 413-538-3185 or http://www.mtholyoke.edu/offices/artmuseum/general_info.html. For recent news about the Mount Holyoke College Art Museum: http://www.mtholyoke.edu/offices/artmuseum/whatsnew.html

Cross-Culture Journeys has been offering a world of travel opportunities and new experiences for over 20 years. For sophisticated and curious travellers, Cross Culture Journeys features all-inclusive, small-group, in-depth cultural travel programs to over 40 unique destinations from Antarctica to Zagreb. From traditional to emerging destinations, from World Heritage sites to picturesque villages, from small-ship cruises to hiking and cycling; Cross-Culture Journey's distinctive itineraries showcase a region's peoples and cultures through their landmarks, museums and fine cuisines. Cross-Culture Journeys customizes itineraries for individuals, families, and groups. Cross-Culture Journeys, long a group travel partner for public broadcasting stations including WFCR in Western New England, WAMU in Washington, DC and KUER in Cincinnati, has developed a series of itineraries for some of the nation's most prestigious college and university alumni travel programs for partners UCLA, Texas A&M, Williams College, Penn State, University of Georgia, and Duke University. For information, visit Cross-Culture Journeys' website at www.ccjourneys.com or call 800-491-1148 or 413-256-6303.

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Saturday, June 28, 2008

Calendar Listings: Capitol Steps Return

DATELINE: June 27, 2008
FOR IMMEDIATE RELEASE
CONTACT:
Mark G. Auerbach
Special Projects / WFCR
413-733-7095
marka@wfcr.org
mgauerbachpubrel@aol.com

*CALENDAR LISTINGS*

88.5FM/WFCR and 640AM/WNNZ present
THE CAPITOL STEPS
Musical Political Satire

Friday and Saturday, December 5-6, 2008 at 8PM
Chapin Auditorium, Mount Holyoke College, South Hadley, MA.

The Capitol Steps return for their 7th WFCR appearance in an all-new program, to be announced after the 2008 elections.

"A happy evening for those who yearn for the lighter side of the news and derive pleasure from seeing the mighty made ridiculous". Lawrence Van Gelder, The New York Times

"Their political satire brings chuckles...ravereviews...guffaws...and bipartisan grins all around. The satire hits the mark.” The Wall Street Journal

For program information on The Capitol Steps, visit their website: .

Tickets: (General Admission ). Producers Circle: $55.00 ( includes premium seating and post-performance cast-party), Orchestra: $37.50, Balconies: $32.00 and $27.00 are on sale at the University of Massachusetts Fine Arts Center Box-Office: 413-545-2511 or 800-999-UMASS and online at

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88.5FM WFCR, NPR News and Music for Western New England, is an affiliate of National Public Radio, American Public Media, and Public Radio International serving over 200,000 listeners in Massachusetts, Connecticut, Vermont, New Hampshire, and New York with regional news and information programming, and locally produced classical, jazz, Latino, and world music programming at 88.5FM, 101.1FM North Adams, 96.3 Williamstown, HD2 at 88.5FM, and on 640AM WNNZ. The University of Massachusetts is the license holder for 88.5FM WFCR, which operates with the advice and support of Amherst, Hampshire, Mount Holyoke, and Smith Colleges, and the University of Massachusetts Amherst. For more information about 88.5FM WFCR's programs and services, call 413-545-0100 or visit our website at www.wfcr.org.

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News from Cross-Culture: Holiday Cruises

DATELINE: June 26, 2008
CONTACTS:
Ati Jain, Cross-Culture Journeys
413-256-6303 or ajain@ccjourneys.com
Mark G. Auerbach Public Relations
413-733-7095 or MGAuerbachPubRel@aol.com

Cross-Culture Journeys Presents Exotic South Atlantic and South Pacific Cruises During Holiday Season

Amherst, Massachusetts--Cross-Culture Journeys, specialists in small-ship cruises to unique destinations, presents two new cruise itineraries for Fall and Winter, 2008/09. One itinerary, abord the MS Corinthian II, travels from the Shores of Africa to South America's Patagonia over a 33-day itinerary. The second itinerary, aboard the MS Spirit of Oceanus, meanders through the South Pacific on a 19-day excursion from Fiji to Guam.

From the Shores of Africa to Patagonia: A Grand Voyage to West Africa, the Atlantic Islands and South America (33 days, 31 nights aboard the MS Corinthian II. Departure date: November 20, 2008) The MS Corinthian II repositions itself from Northern Europe and Mediterranean tours to its winter home in Antarctia with an itinerary from Casablanca to Cape Horn via ports-of-call off the map of most travellers. On the sailing routes taken by Spanish and Portugese explorers and traders the cruise departs Morocco for points along the Western Sahara and the Azores, across the Southern Atlantic to exotic Recife, Brazil, the UNESCO World Heritage city of Olinda, and on to Salvador and Rio. The tour continues to Montevideo, Uruguay; the resort of Mar del Plata, and the Falkland Islands, before ending in Ushuaia, the Argentine port in Patagonia. Carefully selected ports of call introduce travelers to historical sites, ecological wonders and the fusion of European and local cultures. The itinerary and pricing is available online at:

Legends of the Pacific. (19 days, 16 nights aboard the MS Spirit of Oceanus. Departure dates: December 28, 2008 and February 24, 2009) carries travelers to the splendors of the South Pacific made famous by James Michener, Rodgers & Hammerstein, and "Survivor" on a cruise that highlights the paradise of Polynesian and Melanesian cultures with historical sites made famous during World War II. Ports of call ibetween Lautoka, the sugar capital of Fiji, and Guam, a favorite beach resort of the Japanese and Asians, include the lava lakes and rainforests of Vanuatu, The Solomon Islands (site of the famous World War II battle at Guadalcanal); Micronesia with the island of Pohnpei, site of Nan Madol ("The Venice of the Pacific", an historical city of man-made canals and buildings that predates its Italian counterpart). The itinerary and pricing is available online at:

Cross-Culture Journeys has been offering a world of travel opportunities and new experiences for over 20 years. For sophisticated and curious travellers, Cross Culture Journeys features all-inclusive, small-group, in-depth cultural travel programs to over 40 unique destinations from Antarctica to Zagreb. From traditional to emerging destinations, from World Heritage sites to picturesque villages, from small-ship cruises to hiking and cycling; Cross Culture Journey's distinctive itineraries showcase a region's peoples and cultures through their landmarks, museums and fine cuisines. Cross-Culture Journeys customizes itineraries for individuals, families, and groups. For information and itineraries, visit Cross-Culture Journeys' website at www.ccjourneys.com or call 800-491-1148 or 413-256-6303.

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Hot Travel Tips: Cross-Culture: 6/26/08

We edit Cross-Culture Journey's e-newsletter. To sign up for a free copy, visit www.ccjourneys.com

Hot Travel Tips

The American Public Transportation Association is an information source and advocacy group for current and future public transportation initiatives throughout the USA. Two sites of interest to travelers who are interested in using public transportation: commuter rail systems in US cities, including those that link airports and other points of interest: and a site specifically devoted to public transport access to US airports. The APTA links page has other information including college and university transit systems. Go green to and from your vacation and every day.

CyberCruises.com has links to the major global cruise ship terminals and port authority websites. Learn where your ship will dock, the amenities at the pier and passenger ship terminal, public transportation and/or parking options, directions, and more. The site updates regularly.

Tuesday, June 3, 2008

Cross-Culture: Hot Travel Tips 6/03/08

Hot Travel Tips 6/03/08

We edit the e-news for Cross-Culture Journeys. These are the travel tips for the most recent newsletter. You can visit Cross-Culture's website (ccjourneys.com) and sign up to receive the newsletter.

Airport Havens. You'll be spending more times at airports this year, with longer security lines, earlier check-in lines, and unavoidable delays. Airport Havens profiles quiet spaces and good spots to relax before and after flights, all compiled by frequent flyers and road-warriors. You can also add your favorite spaces to the list. www.airporthavens.com.

Bus or Train to the Plane: With gas prices higher than ever, airport parking at a premium, and cab fares as costly as your plane ticket, you can utilize public transportation to/from many airports. To and From the Airport lays out the options. http://www.toandfromtheairport.com/index.html.

Thursday, May 15, 2008

The Capabilities Recap: 3/30/09-Updated

Mark G. Auerbach
Public Relations

Capabilities

Since 1986, we've provided marketing, public relations, special events and development counsel to a variety of local, regional and national retail, cultural, travel and non-profit clients.


Some clients have included (list available upon request):

***Academy at Charlemont, Charlemont, MA. Marketing and public relations counsel for benefit concerts (The Paul Winter Consort and The Jazz Mandolin Trio).
***AOL / America Online, Community Leaders program supervisor, host, newsletter editor.
***The Center for Cross-Cultural Studies (CCCS), Amherst, MA. Public relations counsel for tourism programs in Spain and Cuba for an educational study-abroad company.
***Cross-Culture Journeys, Amherst, MA. Public relations and marketing counsel for an international travel company and its subsidiaries: Edit company's e-newsletter.
***DIFFA/The Design Industries Foundation Fighting AIDS/Western Mass. Developed and marketed all special events which raised over $100,000 for local AIDS service organizations.
***Indiana University, Bloomington IN. Seminar in public relations and marketing for arts administration programs.
***Mike Thornton Agency, Falls Church, VA. Marketing/public relations for The Capitol Steps performances in Brattleboro, VT (9/14/08) and Cambridge, MA (11/29/08) and Mike Thornton "Step Back" Concert at Yorktown Bistro, Arlington, VA
***OnlinePartners.Com, San Francisco, CA. (same role as with AOL)
***Pioneer Arts Center of Easthampton (PACE), MA. Marketing/public relations support for performances of the musical "Falsettos" at the Academy of Music in Northampton, MA.(5/01/09-5/03/09, 5/08/09-5/10/09)
***Pioneer Valley Convention and Visitors Bureau, Springfield, MA. (became Greater Springfield Convention and Visitors Bureau). Marketing and public relations counsel. Organized press tours of the region and developed organization's membership program.
***The Rouse Company, Columbia, MD. Arts in the Marketplace projects including the National Bel Canto Opera Competition, special projects public relations for Eastfield Mall, Springfield, MA
***Says You!, the public radio quiz show.
***StageWest, Springfield, MA. Public relations and marketing counsel for AEA LORT theatre company.
***Stanley Park of Westfield, MA. Public relations and marketing counsel for summer concert series with the Hartford and Springfield Symphony Orchestras.
***Western New England College, Springfield, MA. Seminar in public relations and marketing for communications department.
***88.5FM/WFCR, NPR News and Music for Western New England, Amherst, MA. Produced all live special events, international and domestic travel programs, and community events on a project basis. Selected special events included: "A Prairie Home Companion" and "Says You!" live broadcasts; lectures/book tours with NPR personalities David Brancaccio, Bob Edwards, Ira Glass, Terry Gross, Garrison Keillor, Ketzel Levine, David Sedaris, Scott Simons, Linda Wertheimer; authors Augusten Burroughs, Jane Goodall, Anne Lamott, Andrew Weil; performances with Emanuel Ax, Eric Bogosian, Connecticut Opera Express, Spalding Gray, Matt Haimovitz, The Pittsburgh Collective, and Sonny Rollins. Selected travel programs included: Santa Fe Opera, Cuba, Prague International Music Festival, Barcelona/Terassa Jazz Festival, Costa Rica, Galapagos, Berlin. From 1987-2001, served as station's Public Relations / Underwriting Director. Supervised all underwriting, special events, public relations and marketing for station programming and activities. Supervised 3-4 underwriting sales staff and outsourced personnel (designers) on a project basis.

Other Employment

1985-1986: Director of Marketing, Greater Miami Opera, Miami, FL. Coordinated all marketing and public relations campaigns for a major opera company's winter season.

1982-1985: Director of Marketing and Communications, Springfield Symphony Orchestra, Springfield, MA. Coordinated all marketing and public relations campaigns for the orchestra's classical and pops series, regional and New England tours, Washington, DC performances, and summer concert series.

1979-1981: General Manager, Connecticut Ballet, New Haven, CT. Coordinated marketing and development programs; produced New England tours of "The Nutcracker" and "Carmina Burana", Washington DC Kennedy Center residency and Carter Barron Amphitheatre summer performances.

1977-1979: Director, Houston Ticket Center, Houston, TX. Organized and administered Houston's first coordinated single ticket and group sales operations for Houston Grand Opera, Houston Ballet, Houston Symphony Orchestra, and Society for the Performing Arts. Computerized all ticketing operations.

1973-1977: Manager of Ticket Services, Wolf Trap Foundation for the Performing Arts, Vienna, VA. Coordinated all subscription, single ticket, group sales operations for major summer concert venue.

Journalism Experience

2008-Present: Editorial Advisory Panel, Executive Travel (American Express SkyGuide) Magazine
2006-Present: Editorial Board. NMH Magazine, Northfield Mount Hermon School.
1997-Present: Editor: COS Newsweekly. Online newsletter originally started for AOL LGBT Community.
1987-Present: Free-Lance Reporter: Articles/reports in Stagebill, Show Music, Horizon, Symphony Magazine, Broadway News Bureau, Turley Publications (Wilbraham/Hampden Times). Correspondent for "American Talk Radio Countdown" and "A Touch of Grey" (syndicated programs).
1994-1997: Theatre/Arts Reporter, The Optimist Weekly, Northampton, MA
1987-1997: Arts/Travel Editor, Jewish Weekly News of Western Massachusetts, Springfield and Northampton, MA.
1991-1993: Reporter/Anchor, WNNZ-AM (Celia Communications), Springfield, MA
1987-1989: Reporter/Anchor, WSPR-AM (H&H Broadcasting),Springfield, MA

Article for Broadway News Bureau can be found at: http://www.dupont.com/playhousetheatre/feat.html

Education

1972-1973: Yale University/Yale School of Drama, New Haven, CT. Theatre Administration.
1968-1972: American University, Washington, DC. B.A. in Theatre Management, 1972.
1966-1968: Northfield-Mount Hermon School, Northfield, MA.

Professional and Community Activities

Current/Former Member: American Theatre Critics Association, Advertising Club of Western Mass, Valley Press Club

Current/ Former Board of Directors: DIFFA/Design Industries Foundation Fighting AIDS/Western Massachusetts Chapter (Chair: 1990-1994); Community Music School of Springfield; UMASS Arts Extension Service. Steering Committees: Hatikvah Holocaust Education and Resource Center of Western Massachusetts, Springfield, MA; Springfield Arts Festival, Springfield, MA; UMASS Fine Arts Center 20th Anniversary Gala. The Food Bank of Western Massachusetts Capital Campaign Media Committee.