Random Notes from a P.R. Guy

Monday, November 9, 2020

My November column for Succeeding in Small Business. Year-end marketing strategies for uncertain times. https://www.succeedinginsmallbusiness.com/year-end-marketing-in-a-not-business-as-usual-year/

Mark A.: One aging preppy in a suburban New England locale near an airport; an atypical marketing, public relations, development, special events professional with my own consultancy group since 1987. Prior to that, I worked as an audience development, marketing and communications director for several national arts organizations. I also have a background as a journalist and writer. I'm usually found around designer caffeine, Broadway musicals, and (in summer months) near a pool or beach.

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